Overview
What is Similarweb?
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
My experience with Similarweb
TrustRadius Insights
The MVP - Most Valuable Product - for Digital Market Intelligence
Good business tool for marketing purpose
Similarweb is like having a crystal ball for the digital world
Really useful tool with a wide variety of uses
Similarweb PRO Review
Similarweb Pro- The Perfect Tool for the Pro Marketer in you
My experience prospecting leads
Similarweb Pro a great additional to a digital team tech stack
A Game-Changer for Lead Generation
Similarweb is a great solution for small businesses without a huge team.
We really needed the ability to better …
Great Product as Advertised
Very powerful tool for preliminary PE diligence
Similarweb Pro
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Competitive analysis (10)8.181%
- Competitor Research (12)7.676%
- Keyword analysis (11)7.171%
- SERP ranking tracking (8)6.767%
Reviewer Pros & Cons
Pricing
Free
$0
Enterprise
Contact sales team
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SimilarWeb Pro - Introduction à l'abonnement Pro
Features
SEO
Core features related to search engine optimization
- 7.1Keyword analysis(11) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 6.7SERP ranking tracking(8) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 8.1Competitive analysis(10) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
- 5.9Contact information(4) Ratings
Information about individual contacts is available and high quality.
- 6.5Company information(6) Ratings
Information about companies/accounts is available and high quality.
Financial Research
The most important features for the effectiveness of a financial research platform
- 5.6Industry-Specific Information(7) Ratings
The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry
- 5.9Independent Research Access(4) Ratings
The ability to access third-party analyses, e.g., Morningstar reports
- 4.7Macroeconomic News(5) Ratings
The quality and completeness of news and information about current macroeconomic events and trends
- 6.9Search Tools(8) Ratings
The quality and effectiveness of tools to help locate specific and relevant information within the platform
Market Research
Tools and techniques that enable qualitative and quantitative research into consumer markets.
- 7.6Competitor Research(12) Ratings
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
- 5.9Consumer Feedback(4) Ratings
The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.
- 6.5Competitor alerts(7) Ratings
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
- 7.5Market Insights and Reports(4) Ratings
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Similarweb?
Similarweb Competitors
Similarweb Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(207)Community Insights
- Business Problems Solved
- Pros
- Cons
SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases that have been praised by users. Businesses rely on SimilarWeb Pro for competitor analysis, helping them gain a competitive edge by understanding the performance and strategies of their rivals. Users have found great value in exploring new business opportunities in unfamiliar markets through the ranking tools, trend visualization, and audience analysis offered by SimilarWeb Pro. Digital marketing teams have been able to quickly identify market trends and access valuable traffic analytics for targeted companies, enabling them to optimize their campaigns and improve their strategies.
SimilarWeb Pro has also proven to be an invaluable resource for SEO specialists, providing them with in-depth insights through the site audit tool. It allows them to analyze website performance and audience behavior, optimizing search engine rankings and identifying potential customers and partners. Corporate development teams have found SimilarWeb Pro to be a powerful benchmarking tool, comparing the core metrics of internet companies and gaining valuable market insights. By using SimilarWeb Pro, businesses can benchmark their own website KPIs against industry standards, research key sources of traffic, understand usage patterns, and make data-driven decisions to drive growth.
Not only does SimilarWeb Pro assist in understanding consumer demand and interest for certain products, but it also provides crucial data that is not available elsewhere. Users utilize the platform to gain insights into competitors' website traffic and understand their target audience's behavior, allowing them to identify key trends and opportunities to improve their own digital marketing strategies. Additionally, SimilarWeb Pro fills gaps in gaining actionable insights into website performance and audience behavior, optimizing SEO efforts, identifying potential customers and partners, and making informed decisions about digital marketing campaigns.
Moreover, SimilarWeb Pro is valued by investment professionals who use it for conducting due diligence on companies and industries as well as assessing industry trends and competitive differentiation. The platform's comprehensive digital marketing insights are highly regarded by businesses seeking reliable data for competitive research, market analysis, and decision-making. Users appreciate that SimilarWeb Pro provides a user-friendly interface and various research tools for competitor analysis, allowing them to access key competitor information in one place.
Overall, SimilarWeb Pro has proven to be a versatile tool with widespread use cases. From competitor analysis and market research to SEO optimization and investment assessments, businesses and professionals across industries rely on SimilarWeb Pro to gain valuable insights and make informed decisions.
Helpful Website Analysis: Many users have found SimilarWeb PRO to be an extremely helpful tool for website analysis. They appreciate the ability to compare their website with up to 5 competitors on a single screen, making it easy to understand the competitive landscape.
Valuable Competitor Insights: Users highly value SimilarWeb PRO's competitor analysis features. They find it valuable to see the top trending organic pages of their competitors, as it helps them develop their own content marketing strategy. The organic competitors feature also allows users to analyze and understand why some competitors are performing well in organic search, providing valuable insights for their own keyword ranking strategy.
Comprehensive Audience Analysis: Users appreciate that SimilarWeb PRO provides detailed insights into website traffic and demographics. This helps them understand their target audience and tailor their content and marketing efforts accordingly. Additionally, the audience insights provided by SimilarWeb PRO are seen as comprehensive, helping users understand their target audience's online behavior and reach them effectively.
Confusing User Interface: Many users have found the user interface of SimilarWeb to be confusing, which has made it difficult for them to navigate and perform tasks efficiently.
Lack of Mobile App Analysis: The mobile app analysis feature of SimilarWeb has been mentioned as lacking and in need of improvement, especially for the Apple app store. Users have expressed their desire for more detailed insights and data on mobile apps.
Data Accuracy Concerns: Some users have raised concerns about the accuracy of the data provided by SimilarWeb, particularly in areas such as ad creative research and referral traffic segmentation. They have experienced difficulties with data reliability and finding discrepancies between SimilarWeb's data and other analytics tools like Google Analytics.
Attribute Ratings
Reviews
(1-25 of 64)My experience with Similarweb
- Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
- Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
- Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
- Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool could help make it accessible to a broader range of users.
Good business tool for marketing purpose
- Provide monthly visits per website
- Provide top ranking websites in each geo
- Provide similar website information as potential partnership opportunities
- Restricted to only 1 country for our membership
- Not up-to-date creative library from advertisers
- Limited weekly usage
Similarweb is like having a crystal ball for the digital world
- Competitor analysis. We can easily spy on our rivals and understand where their traffic is coming from, which keywords are driving their organic search traffic, and even get a glimpse of their advertising strategies. This information is pure gold, allowing us to fine-tune our own strategies and steal some of their thunder.
- Audience analysis. We need to know who our target audience is, where they hang out online, and what content they engage with the most. Similarweb's audience insights give us a comprehensive view of our audience's online behavior, helping us tailor our content and marketing efforts to reach them more effectively.
- Accuracy of Data: Similarweb's data is quite reliable, but it's not always 100% accurate. There can be discrepancies in traffic estimations and keyword rankings. Improving the accuracy of these metrics would be beneficial, especially for businesses that heavily rely on precise data for decision-making.
- Mobile App Data: Mobile apps play a significant role in online media, and having more comprehensive data on app traffic and usage would be a valuable addition. Currently, Similarweb focuses primarily on websites, and expanding its capabilities in the mobile app space would make it even more relevant.
- Enhanced Demographic Data: While Similarweb offers audience insights, more granular demographic data would be helpful. Understanding the age, gender, and interests of website visitors with greater accuracy would assist marketers in crafting more targeted campaigns.
- Real-Time Data: Similarweb provides historical data and trends, but real-time data is limited. In today's fast-paced digital landscape, having access to up-to-the-minute information is critical for making quick decisions and responding to changes in the market. Adding real-time data would be a major improvement.
- Integration with Other Tools: Many digital media professionals use a variety of tools for analytics, marketing, and advertising. Enhancing Similarweb's integration capabilities with other popular tools and platforms would streamline workflows and make it easier to incorporate Similarweb data into existing processes.
We also wanted to check on the technology specific websites are using- simialrweb team took this as custom request and was able to give use this data at scale- which helped to devise strategies and communication to the merchants as per the pain points associated with the competitors brand- mostly in account based marketing
- User Behavior Understanding
- Technologies websites uses
- Split the traffic of websites into paid, non paid and segments within that
- Mobile specific data
- Similarweb could integrate with ad platforms and help with how data can be used in targeting
- Integration with Google sheets- to automate api much effectively
- Understand audience behaviour
- Competitor website analysis
Where similarweb is not applicable
- Analyzing website users by specific segments like say company name (which tools like factors, 6 sense could do)
- When more than simple data is required- similarweb doesn't provide the actions with the data
My experience prospecting leads
- real data
- data easy to understand
- comparative data between sellers
- Recomendation tips for search in the web
- Data of processing methods in the ecomerce web
- Visual in the front maybe is confussing when we need to choose the country that we need to search
A Game-Changer for Lead Generation
- Intuitive user interface
- Export functions
- Use of (custom) dashboards
- Not a big fan of the payment model where you pay per country
- Would love to see more frequent updates in traffic data...weekly io monthly
- There is definitely room for more AI to improve/customize the user experience
Comprehensive Data Analytics: Similarweb PRO offers valuable insights into competitor strategies, traffic sources, and audience demographics, enabling informed decision-making, optimized marketing, and new growth opportunities.
Global Market Analysis: The location feature helps identify untapped markets, allowing businesses to strategically target specific regions and diversify their customer base, expanding their international presence.
Cons of Similarweb PRO:
Pricing:The platform's comprehensive features come at a cost, which might be prohibitive for smaller businesses or startups, potentially limiting access to critical insights.
Data Limitations: While providing valuable data, Similarweb PRO's accuracy and depth may vary for certain regions or websites, prompting the need for cross-referencing with other sources for making important business decisions.
We really needed the ability to better understand, under one dashboard, trends in our industry related to search, SEO, and affiliate marketing. Having these tools at the ready, 24/7, within one dashboard, saves us time and allows us to make quicker and more meaningful decisions about ad spend, and SEO.
Not having to collate data from multiple sources, with rich filtering, and the ability customize so much of our data, makes Similarweb a true asset and partner for our business.
- Competition Analysis
- Keyword Tools
- The data when compared to google can be off, but the differences seem to align across the board, where we trust the overarching idea of what numbers we are seeing.
Similarweb Pro
- Competitive benchmarking
- Acquisition breakdown
- Marketing Mix
- App Analytics
- Keywords
- More granularity on app data
- Deeper conversion funnel analytics
- Understanding audience behaviour
- Acquisition optimisation through keyword and channel analysis
Similar Web a great tool finding Affiliates
- Provide detail insights into websites traffic and demographics
- Help you find similar sites
- See main traffics sources driving visitors to sites
- Small sites with not much traffic won't show up
- I would love a way to see more referral type sites or linking sites
Nice and Accurate Tool
The other area where we use this tool is doing SEO analysis. The optimisations are done on the basis of key website insights we get it from this tool
- Keyword Gap Analysis
- Website score
- Competitive Analysis
- SEM
- Content Tree Maps
- Keyword discovery for paid and organic search
- Referring sites to your competitors to see where they have affiliate deals
- Digital marketing spend estimates for competitors
- You get to see what creative your competitiors are using
- Mobile coverage could be better. It has improved but needs to continue.
- There are so many features, its easy to get lost in the tool.
- Clarity on the definitions on features -- maybe more tool tips with definitions.
- Organic search: Find out what terms and content your competitors are using to get free traffic
- Paid Search: What keywords are your competitors bidding on and you're not
- Affiliate Marketing: Who's pushing traffic to your competitors nand not you
- Provides estimated search demand for keywords
- Gives estimated traffic over time for competitors across multiple channels
- Keyword research to uncover new topics
- Expensive
- Limited users per account
- Slight learning curve
Best Tool on the Market for prospecting
I love Similarweb. Big time fan boy.
- Website usage analytics
- Accurate contact information
- industry trends for brands i'm cherry picking
- Always like more contact info
I haven't found a situation where it's not appropriate.
- Data Enrichment
- Lead Hunting
- Analytical data on websites.
- Pricing
- Flexibility
- More up-to-date data (goes back 60 days)
A must for a Digital Marketer's toolkit
- Popular Pages - see detailed trends of what pages, products, content etc. are trending on competitor's websites.
- Desktop and Mobile traffic analysis - benchmark ourselves Vs competitors and help estimate the total market and trends.
- App data usage has been still a bit patchy, particularly for iOS devices - this might just be industry specific and not a wider issue though.
Why every marketer and business person needs SimilarWeb
-Analyzing competitor traffic and advertisements
-Understanding referral traffic sources and SEO
-Assessing trending/growing categories by search volume
-Identifying business development opportunities based on qualifying traffic
- Providing a holistic overview of a website's performance and marketing profile
- Understanding general traffic trends and industry benchmarks
- Analyzing subdomain performance
- Custom date range expansion
- More frequent data updating
- Providing more analytics to sites with low traffic (<10,000 visitors)
- Competititon Analysis to compare the performance of our competition or similar platforms across a range of key metrics.
- Industry Benchmarks to observe that in the given time period how was our performance compared to the industry
- Audience Analysis for getting insights about our users and which device type they browse our platfom.
- Accuracy of Data: Our website is behind a login since it is only for B2B. This leads to the lead gaps in data especially if it is compared to the Google Analytics.
- User interface can be improved to be more user-friendly and fast.
Furthermore, we utilize Similarweb Pro's audience insights to tailor our content and messaging, leading to higher engagement and conversion rates.
Recently, we've been using the Creative Display Ads Finder to gain insights into what our clients' competitors are advertising, so we can propose new lines of campaign messages that no one in the industry is using.
- Provides audience insights to helps us understand our target audience's demographics and interests
- Provides crucial insights into our competitors' digital strategies
- Allows us to gain insights into competitor's creatives and find trends or messaging gaps
- App analysis could be more robust
- Creatives search could incude social media content
- Social analytics based on content would be great to have
- Competitor analysis: the is excellent for businesses that want to analyze their competitors' online presence, including website traffic, user engagement, and demographics.
- SEO and PPC strategy: Similarweb Pro is suitable for organizations looking to optimize their SEO and PPC campaigns. By identifying the most effective organic and paid keywords, businesses can target their efforts more efficiently and reduce marketing costs.
Less appropriate scenarios:
- Small-scale businesses with limited resources: while Similarweb offers valuable insights, it's expensive and it might not be the best option for small businesses with limited budgets.
Best Marketing tool for Sales & Research!!!
It's very user-friendly and provides all the necessary information to check for a particular website or mobile app. I like the My Lists option because I can bulk upload all the URLs and verify or vet them individually.
I also use Search, Adnetwork & referral sections to better understand the site's SEO and traffic.
- Gives me good insight into website performance.
- Good insight into traffic sources, channels, and ad networks as well.
- Finding Competitors and similar sites to build a prospect list.
- Similarweb sidebar- The traffic % by channel is slightly different compared to the traffic by channel in website performance.
- Is it possible to have data for low-traffic sites as well?
- Is it possible to have the data of App installs by country
Similarweb is not useful when it comes to the low-traffic sites' analytics and insights. Overall it's pretty useful when you want to do any comp analysis or find new leads.
- Keyword ranking - show where we rank and where the improvements or declines have happened
- Search traffic ranking - all across the board against our competitor sites too
- competitor analysis - for more in depth analysis into their marketing efforts too
- improved breakdown of mobile device splits and showing the combination of multi device use has been implemented but there's still scope to grow
- ability to create more dashboards or equally add in more variations of templates for each section of tracking with customisable widgets
- improve appearance of quadrant analysis when there's more than 3/4 competitors or sites on the list as it can appear confusing currently
Similar
- Competitive analysis
- Keyword strategy
- Data research and analysis
- Streamlining some of the features to make it easier to navigate
- Drilling down more for subcategories and specific pages
- Being able to print and save full reports
A tool that every FinTech company needs!
- Tracking online activity for prospects
- Review metrics and traffic for targeting enterprise prospects
- Create lists with companies filling the necessary criteria
- Prospecting leads using the information found on SimilarWeb
- Get email updates for my targeted companies
- Similar companies' recommendations
- Traffic data
- Keyword analysis
- Competitor analysis
- Traffic level accuracy
- Channel breakdown
- Conversion data
I'd like to be able to compare more than 5 sites at any one time but the api download does help get around this.
Comprehensive Intelligence & Goto Market Strategy Tool
- Tracking and comparing my competitors' search and display campaigns
- Visits data provides valuable insights for determining the volume of media buying
- The media buying research offers a comprehensive list of suitable publishers and monitisation network details for ad campaigns
- The Keywords tool is extremely useful for user acquisition on the search network, providing detailed information at the browser level
- Enhancing visibility for SEO, PPC, and social media metrics
- Ability to analyse website traffic for all devices, in particular through their Website Segment Analysis feature
- I would love to see the total value of sales on a site and a breakdown of what was bought
- The accuracy of the data is sometimes limited, especially when the websites are new
A magnifying glass for a web surfer
- Personally, for me, SimilarWeb is a magnifying glass I look at the web through. Whenever I want to check the provider of services, or to check the quality of news media with a catchy news title, or I need to figure out can we work with new customer or not, I always check them with SimilarWeb. It helps me to understand, can I trust this company or not.
- in PRNEWS.IO we use SimilarWeb as a provider ща reliable data on the sources of traffic of the websites we sell ads on. We get this data via API.
- analyzes the traffic sources of the websites
- gives ideas for content marketing
- help to get info on competitors
- more granulated data on visitors of the exact pages
- some regions' data are more reliable then others
2. When you enter new regional market to sell your product, check the local competitors with SimilarWeb. Study their traffic sources, websites they promote on. But some regions data like China can be improved.