Similarweb Pro
June 30, 2023
Similarweb Pro
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Similarweb PRO
Similarweb PRO helps us to understand competitive benchmarking across any website in the world as well as understanding the marketing mix of which channel drives the best acquisition strategy in order to be more cost effective. Similarweb helps us with market and competitor analysis (understanding the landscape), SEO and acquisition (understanding how our competitors are acquiring users and optimising our strategy), and audience analysis (understanding our target audience). By addressing these business problems, SimilarWeb empowers businesses to make informed decisions, optimize their digital strategies, and stay competitive in the ever-evolving online landscape.
Pros
- Competitive benchmarking
- Acquisition breakdown
- Marketing Mix
- App Analytics
- Keywords
Cons
- More granularity on app data
- Deeper conversion funnel analytics
- Understanding audience behaviour
- Acquisition optimisation through keyword and channel analysis
- Competitive benchmarking
- Creating a group of websites
- Marketing Mix/Acquisition Analysis
- Optimising efficiencies across paid UA spending
- Understanding where customers are dropping off in the conversion funnel
- Optimising marketing spend
- Informing our SEO and content strategy
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance.
Do you think Similarweb delivers good value for the price?
Yes
Are you happy with Similarweb's feature set?
Yes
Did Similarweb live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Similarweb go as expected?
I wasn't involved with the implementation phase
Would you buy Similarweb again?
Yes
Comments
Please log in to join the conversation