It's Shorthand for good content design
- Enabling visual storytelling with multiple pictures
- Embedding rich media within a story, including video
- Engaging readers for longer than average dwell times
- Making it easy to create striking article design without coding experience
Cons
- Additional flexibility in how text is overlaid on pictures would be welcome so that there are more choices on what images to use with particular layouts
- Enabling users to control the path of text - for example, enabling runaround - could enable some excellent designs
- Adding additional section templates could speed up design
- More flexibility in caption placement would be helpful
- Full-screen beautifully designed templates
- Flexibility in article design, without need for coding knowledge
- Ability to tailor for laptop and phone audiences
- Relative ease of use
- Helped us create one of our top 10 most-read and most-shared stories in the last year
- Enabled us to elevate key pieces of content, boosting dwell time on our site
- But can also be time-consuming to adopt for some stories, meaning you need to choose well what stories really deserve the investment in time
- Boosted collaboration between teams via its ability to share, including offering the chance for others to preview content prior to publication