Analysis of a large amount of site navigation data
- Abundant configurations and segments to analyze a large amount of navigation data.
- BI UI/UX is easy to understand and trends can be immediately captured.
- It is also possible to create a segment that produces more results by incorporating and multiplying member attribute data.
Cons
- Since segmentation is a bit complicated, the code must be written with the original Cxense description method and the cost of operation is high in some cases.
- I want you to expand the range of interfaces that can be operated with tools.
- I think it's fine to extend the functions a bit more.
- With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
- The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
- In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.