Skip to main content
TrustRadius
PFL Direct Mail Platform

PFL Direct Mail Platform

Overview

What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire process under one roof…

Read more

Learn from top reviewers

An honest review of PFL!

Rating: 6 out of 10
February 22, 2024
IncentivizedVetted ReviewVerified User
We used the PFL Direct Mail Platform to trigger welcome enablement kits to our practitioner base during their onboarding journey. The problem we initially had was that we didn...
Continue reading
Verified user
Employee
PFL Direct Mail Platform1 year of experience

PFL review.

Rating: 9 out of 10
February 15, 2024
IncentivizedVetted ReviewVerified User
In our organization, we use the PFL Direct Mail Platform to streamline our direct mail campaigns. The product helps us address the business problem of efficiently sending pers...
Continue reading
Verified user
Manager
PFL Direct Mail Platform2 years of experience

Great for large companies with bulk direct mail strategies.

Rating: 6 out of 10
February 15, 2024
IncentivizedVetted ReviewVerified User
We utilized PFL's Direct Mail Platform to facilitate drip direct mail campaigns to over 7,000 contacts linked through Salesforce Sales Cloud. This system was fully automated t...
Continue reading
Verified user
Contributor
PFL Direct Mail Platform1 year of experience

PFL solves some real problems, but software needs to be refined.

Rating: 8 out of 10
February 15, 2024
IncentivizedVetted ReviewVerified User
We use PFL to automate our direct mail strategy. Before PFL, we spent a lot of man-hours managing lists and communicating with vendors. PFL helped us streamline things so that...
Continue reading
Verified user
Manager
PFL Direct Mail Platform1 year of experience

Very Focused Platform with Supportive Staff.

Rating: 9 out of 10
October 27, 2023
IncentivizedVetted ReviewVerified User
We utilize the PFL Direct Mail Platform to enhance our marketing campaigns by seamlessly integrating physical direct mail with digital efforts. This solution effectively addre...
Continue reading
Verified user
Manager
PFL Direct Mail Platform1 year of experience
Log in with LinkedIn to see content from your network

Commonly Discussed Topics

Share Feedback
These are common buyer considerations generated to help you find the best products. While this is a beta feature, it is our mission is to provide you with the best information possible to make confident and trusted technology decisions.

Return to navigation

Pricing

View all pricing

Entry-level set up fee?

  • $10,000
    Required
For the latest information on pricing, visithttps://www.pfl.com/discover-how-to…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $40,000 per year
Return to navigation

Product Details

What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.

PFL offers direct mail that is...
  • Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement.
  • Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from postcards and letters to 3-D mailers with logoed items.
  • Personalized: Uses a data to personalize and trigger sends at any scale—from hundreds to millions.
  • Measurable: Integrate a CRM/MAP with PFL's platform to manage and measure direct mail performance and ROI.

PFL Direct Mail Platform Screenshots

Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options

PFL Direct Mail Platform Video

PFL Overview

PFL Direct Mail Platform Integrations

PFL Direct Mail Platform Competitors

PFL Direct Mail Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

PFL Direct Mail Platform Downloadables

Frequently Asked Questions

PFL Direct Mail Platform starts at $40000.

Sendoso and Reachdesk are common alternatives for PFL Direct Mail Platform.

Reviewers rate Product Scalability highest, with a score of 9.9.

The most common users of PFL Direct Mail Platform are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
Companies can't remove reviews or game the system. Here's why
(1-5 of 9)

Neat Tool to Automate Cross-Channel Marketing

Rating: 8 out of 10
Incentivized
July 20, 2021
Verified User
Manager in Marketing
Financial Services Company, 51-200 employees
Vetted Review
Verified User
PFL Direct Mail Platform
2 years of experience
Use Cases and Deployment Scope
PFL is being used by our Marketing Department to create cross-channel campaigns that expand into print. It allows personalized print pieces to be sent alongside Marketo emails. It also allows us to automate the sending of ongoing print pieces.
Pros
  • Integrates with Marketo to create personalize print pieces
  • Enables cross-channel campaigns
  • Offers creative print and tactile marketing pieces
Cons
  • Time to launch a campaign seems long
  • Lots of turnover among account reps
Likelihood to Recommend
If you have a budget and are trying to sell services or complex products, pairing print and create tactile pieces with your digital campaigns can be very effective. We made the mistake of not including a trackable CTA on our first mailer. If you just need a print provider, there are probably cheaper options, but the ability to integrate with Marketo makes it a powerful automation tool!

Awesome

Rating: 10 out of 10
Incentivized
July 13, 2023
RW
Rachael Wagner
Retail Supervisor
Liberty Oxygen and Medical Equipment (Hospital & Health Care, 11-50 employees)
Vetted Review
Verified User
PFL Direct Mail Platform
1 year of experience
Use Cases and Deployment Scope
We use the PFL Direct Mail Platform to send out incontinence supplies from a vendor. it addresses us not having to go back and forth with the vendor to send out samples for us, where us as a company can go right in and input addresses and pt info to mail out samples in fast a timely manner. It is very very helpful.
Pros
  • Easy to use
  • Easy to Understand
  • role friendly
Likelihood to Recommend
its well suited when you have reps that dont respond in a timely manner and you need the product to go to the patients home fast. it eliminates the wait time for the patient to get the products they need.

Direct mail review

Rating: 9 out of 10
Incentivized
March 27, 2023
Verified User
Team Lead in Marketing
Nanotechnology Company, 10,001+ employees
Vetted Review
Verified User
PFL Direct Mail Platform
1 year of experience
Use Cases and Deployment Scope
We recently implemented our direct mail program and have already seen results from the program. Really looking to see how we can extend it this year and ensure we get good user adoption of the program across more accounts
Pros
  • personalisation
  • customisation of the message and package
  • incorporating sustainability
Cons
  • looking to have additional features
Likelihood to Recommend
Great for building awareness of a key event and encouraging online participation

PFL can help you surprise and delight more prospects and customers in all your integrated campaign motions.

Rating: 10 out of 10
Incentivized
March 21, 2022
MQ
Matt Quirk
Internet Marketing Manager
Insight (Information Technology & Services, 10,001+ employees)
Vetted Review
Verified User
PFL Direct Mail Platform
4 years of experience
View profile
Use Cases and Deployment Scope
We've leveraged Hybrid Experience Platform at Insight for many different types of campaigns and lead generation. From helping webinar registrants get excited for their up-coming session with Popcorn and Coffee, to meeting-setters in a "do this, get this" scenario, to congratulating CIO's for having won a prestigious award in their region. We've found incredible value in the partnership with Hybrid Experience Platform. Not only do they consult with us and help us reach our demand gen and appointment setting goals, but they proactively bring new ideas to the table and work directly with our Marketo experts to ensure the API is working properly. If you're finding it harder to connect with prospects and existing customers via the "same old channels", definitely look at PFL to help. Merging the digital experience with the physical can be a massive game changer.
Pros
  • Integrates with our marketing automation tools
  • Provides holistic visibility from order thru Marketo to shipping to delivery
  • Customized experiences that match our campaign and program motions
  • Deep customer success support
Cons
  • Internal account expansion for enterprise accounts... helping the client bring PFL into more teams across marketing and the company
Likelihood to Recommend
Well suited for integrated campaign motions that are built to surprise and delight prospects and customers alike.
Webinars, virtual events, behavioral triggers from content engagement, in-person or hybrid events, campaign engagement, executive door openers, and so so many more opportunities.

An ace-up-the-sleeve for AE relationship building!

Rating: 8 out of 10
Incentivized
July 25, 2023
Verified User
Account Manager in Sales
Telecommunications Company, 5001-10,000 employees
Vetted Review
Verified User
PFL Direct Mail Platform
2 years of experience
Use Cases and Deployment Scope
We use PFL to send swag to conference attendees and VIP customers of our platform. Individual account managers can request that their customers be sent items and kits at any time, provided they requisition the appropriate budget first. The gifts are intended to thank customers for their participation in events after the close of a sale, or to incentivize an executive meeting.
Pros
  • Intuitive UI within our Salesforce instance.
  • Easy to track sending and budget.
Cons
  • As a Canadian employee of a US-based company, provisioning my personal access to PFL was painful. Neither my Salesforce admins nor the PFL team seemed to be able to align the correct settings.
Likelihood to Recommend
PFL is a great tool for marketing teams who are looking to empower front-line sales execs with access to the collateral they can use to supplement the sales cycle, whether: softening up a customer prior to an in-person meeting, "Hey, did you get that swag pack I sent you?" thanking a customer for their participation in an event; "Just wanted to say thanks for attending the webinar last week." showing VIP customers some love and appreciation; "Happy holidays, so glad we took the time to deepen the partnership this year!"
Return to navigation