Persona by Delve AI

A tool used to create data-driven buyer personas for a business and for competitors automatically.

Tools providing insights include:

• Live Persona by Delve AI for websites/mobile applications
• Social Persona by Delve AI for social media audiences
• Competitor Persona by Delve AI for competitors

They are used to gain clarity on a business's best-performing segments, identify sources of influence, amplify the brand, refine customer experiences, build media outreach and get content + targeting ideas to grow a B2C/B2B business.

Delve AI boasts users among 7000+ businesses and agencies across 80+ industries in 80+ countries. It can be tried free.

Features:

1. Live Persona by Delve AI automatically extracts personas and journeys, segment-wise from Google Analytics data. It works on aggregated and anonymized analytics data from Google Analytics, adds industry specific insights, automatically segments users based on their behavior/psychographics/demographics/geographies/transactions, enriches with insights from social media/reviews and leverages advances in machine learning to abstract personas for each segment. It displaces manual analysis. Personas are auto-generated and kept all up to date, and they provide clarity on best-performing segment(s), or can be used to refine the customer experiences and get targeting ideas from the most valuable segment.

2. Competitor Persona by Delve AI creates personas for competitors' businesseses automatically. Specify one or more competitor website domains and Competitor Persona by Delve AI will automatically generate persona(s) for those competitor businesses. It The competitor intelligence tool can then analyze their users and uncover marketing strategies.

3. Social Persona by Delve AI creates social media personas and delivers high-quality market research in minutes. Provide social media handles, and Delve AI will create personas of social audiences automatically to produce insights for each social segments such as followers, mentioners and website visitors. With AI generated personas and audience intelligence, users can research each segment's demographics, geographies, interests, topics of interest, and get industry specific insights, as well as understand their online habits and discover best places to influence them. This can include who they follow on social media, which podcasts they listen to, which websites they visit and which YouTube channels they watch.

Goals: