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Optimizely Content Management System

Optimizely Content Management System

Overview

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.

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Learn from top reviewers

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

5 videos

Software Engineer doesn't mince words | Optimizely Content Management System Review
04:01
Optimizely Content Management System Review - E-Com Manager's Take
05:46
Optimizely Content Management System Review | Ultimate CMS Solution?
05:01
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Pricing

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What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their…

What is ExpressionEngine?

ExpressionEngine is a content management system from EllisLab in 2002, a successor to pMachine Pro, a blogging system, which is written in object-oriented PHP and uses MySQL for data storage. ExpressionEngine is their flagship Content Delivery Platform.

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Product Demos

Visual Builder Demo (SaaS CMS)

Navattic

Introduction to Optimizely Content Management System

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.1

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8
Avg 7.6

Web Content Creation

Features that support the creation of website content.

7.7
Avg 7.7

Web Content Management

Features for managing website content

7.6
Avg 7.4
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Product Details

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, making it easier to deliver on-brand, high-impact digital experiences that 'wow' audiences.

The CMS offers tools that let marketers build channel-specific experiences in a few clicks (no coding needed), while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so marketers can meet customers where they are.

Optimizely's fully-integrated DAM allows users to store and organize brand-approved content for reuse, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: .NET

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of DAMConnector: The fully featured Optimizely Digital Asset Management can connect to Optimizely CMS to serve as the single source of truth for brand assets.Screenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.

Optimizely Content Management System Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationNo

Frequently Asked Questions

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Sitecore Digital Experience Platform, Adobe Experience Manager, and Acquia Digital Experience Platform are common alternatives for Optimizely Content Management System.

Reviewers rate Role-based user permissions highest, with a score of 8.5.

The most common users of Optimizely Content Management System are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

Companies can't remove reviews or game the system. Here's why
(1-2 of 2)

A review from a UX designer/administrators perspective

Rating: 8 out of 10
December 12, 2024
Vetted Review
Verified User
Optimizely Content Management System
4 years of experience
We use Optimizely to build our website and market our products towards our customers/members. Selling a membership online requires a lot of insight on how users interact with our products and the site in general.
  • Strutctured building blocks
  • Ability to SEO
  • User friendly and relatively easy to learn
Cons
  • Searching for files through the folder search can sometimes give unwanted/no results
  • Better use of the image editor
  • EPi forms could be easier to use
Optimizely Content Management System works wonders within a company with many users. Being able to manage users with different authorities gives a flexibility that helps the day-to-day work.
Web Content Creation (7)
68.57142857142857%
6.9
WYSIWYG editor
80%
8.0
Code quality / cleanliness
50%
5.0
Admin section
80%
8.0
Page templates
90%
9.0
Mobile optimization / responsive design
60%
6.0
Publishing workflow
60%
6.0
Form generator
60%
6.0
Web Content Management (5)
68%
6.8
Content taxonomy
80%
8.0
SEO support
90%
9.0
Bulk management
60%
6.0
Availability / breadth of extensions
60%
6.0
Community / comment management
50%
5.0
Platform & Infrastructure (1)
50%
5.0
API
50%
5.0
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
CMS programming language or framework
N/A
N/A
  • Handling almost all our needs online from a single platform
  • Efficient workflows
  • Support cooperation
It took approximately 2-3 months to get up and running with the platform after the purchase. It was relatively easy to implement but faced with a harder question such as "How do we sell our membership online and give our customers the best service they need?" required thorough investigation and testing and also learning how to use the CMS for our purpose and need.
No
  • Cloud Solutions
  • Integration with Other Systems
  • Ease of Use
Since we have plenty of users it was important for us to have a CMS which is relatively easy to learn and user-friendly. We also have various numbers of applications which needed to fit in with the CMS. With these thoughts in mind Optimizely Content Management System were the standout winner.
Evaluating the entirety of the package and what it offers, and not just our current needs.
  • Creating new content
  • Publishing content
  • Structuring content in the CMS
  • Finding content
  • Search & Navigation
  • Forms
Yes
It works well but it requires the editor to constantly check if everything looks good. Some uploaded pictures can be a bit tricky to look visually pleasing in mobile interfaces. Other than that it gets the job done when working with content as long as the editor is somewhat knowledgable.

Ektron CMS400: Great Bang for the Buck

Rating: 6 out of 10
November 12, 2015
JS
Vetted Review
Verified User
Optimizely Content Management System
7 years of experience
We use Ektron CMS400 for our organization's public-facing web site. It it used across the entire organization. Sometimes we use it for limited B2B and intranet purposes. As a smaller institution of higher education, financial resources are always a concern. Ektron CMS400 provides a wealth of power, flexibility, and features for an affordable price vs. the competition. Great bang for the buck. It addresses our business need for a central web content management system, including versioning, workflow, and permissions.
  • From a developer perspective, Ektron CMS400 is powerful and flexible. All the features and functionality of the system are accessible to the developer through a well documented API.
  • The system has had great backwards compatibility through numerous upgrade cycles. Security patches have been problem-free.
  • Ektron CMS400 is great for working with structured data. I feel this is a key strength. It is simple to build smart forms for authoring content with structured data. The data is then available in XML format as individual items or collections of items, and may be displayed or applied as desired.
Cons
  • The evolution of the product has focused on architecture and functionality that is of value in large distributed installations, but less so for smaller 1 or 2 server implementations.
  • Development of the back end authoring and administrative interface has lagged. It has received a cosmetic face lift over the years, but has received little attention in regards to ease-of-use and usability. To some degree, it has poor discoverability with many idiosyncratic UI conventions.
  • Our authors complain about learning and retaining the knowledge for using the authoring interface. In Ektron's usage model, it is a skilled role. We would prefer the authoring be more intuitive. I don't feel Ektron necessarily lags behind the competition in this area, but there is lots of room for improvement and differentiation here if they chose to make this a priority.
I think Ektron is good for enterprise use where bang for the buck is a priority and there is a commitment to having an on-staff web team: developer, cms administrator, and lead author (at a minimum). For small organization use, I question if it is the best value in terms of staffing required and overkill of functionality; open-source options may be a better fit in this case. Ektron is great when there is lots of structured content that needs to be managed, displayed, and/or repurposed. If you are working with mostly free-form content, and at a smaller organization, I think there are other better options.
Web Content Creation (7)
52.857142857142854%
5.3
WYSIWYG editor
30%
3.0
Code quality / cleanliness
60%
6.0
Admin section
50%
5.0
Page templates
60%
6.0
Mobile optimization / responsive design
30%
3.0
Publishing workflow
80%
8.0
Form generator
60%
6.0
Web Content Management (5)
66%
6.6
Content taxonomy
70%
7.0
SEO support
50%
5.0
Bulk management
70%
7.0
Availability / breadth of extensions
70%
7.0
Community / comment management
70%
7.0
Platform & Infrastructure (2)
90%
9.0
API
90%
9.0
Internationalization / multi-language
90%
9.0
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
CMS programming language or framework
N/A
N/A
  • Ektron CMS400 has helped us to improve web publication speed, especially with forms.
  • The system has helped improve departmental content ownership and content maintenance.
  • Ektron has definitely helped us provide better customer service through fresher content, conversion of paper forms to web forms, and publishing of rich media assets.
Developer
1,000-10,000 pages
Ektron offers great bang for the buck for cost sensitive organizations needing enterprise level cms features and functionality. The compromise occurs in the area of back end interface usability. It is a powerful tool for developers, but requires a significant learning curve for authors. Ektron is also powerful in regards to handling structured content. percussion did not meet our structured content needs. Cascade Server wasn't affordable. As an organization, we have been moving away from open-source and so Drupal and WordPress have not been good fits. (However, we have begun to seriously reconsider WordPress.) SharePoint, at this time, would require more development effort than we are prepared to perform in order to make it work as the cms for our public web site.
  • Implemented in-house
  • Smart forms and handling structured content are a key strength of the system.
  • Ektron's developer API is powerful and comprehensive.
  • Web forms are easy for author to implement.
  • Authoring interface is not always intuitive, has a learning curve, and it remains difficult to insulate non-technical users from needing to know some HTML and CSS.
  • For authors, there is a confusing paradigm in the back end between two different types of content repositories.
  • Although web forms are easy for authors to implement, there are some idiosyncrasies in how submitted form data is handled in the back end. For instance, a submitted email form will never complete if there is an issue with connecting to the mail server. This should be asynchronous, and not the site visitor's problem.
No
Usability principles have been a part of modern web application development for some time now. Ektron lags behind in this area. It's not that the back end is terrible, but to me it does not reflect commitment, expertise, and a systematic approach to usability in Ektron's development process. There are too many UI idiosyncrasies and inconsistencies for my liking.
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