Optilyz

Optilyz is a software platform offered by Optilyz GmbH that aims to seamlessly integrate direct mail into the customer journey of businesses. According to the vendor, it enables users to plan, personalize, and automate direct mail campaigns, making it a potentially valuable component of their cross-channel marketing strategy. Optilyz is designed to cater to companies of various sizes, including small businesses and large enterprises, and is used by marketing professionals, CRM managers, e-commerce companies, retailers, and financial services companies.

Key Features

Direct Mail Campaign Automation: According to the vendor, Optilyz allows users to automate direct mail campaigns based on specific triggers or recurring time intervals, potentially saving up to 90% of manual effort. Users can set up campaigns to be triggered by reaching a certain number of recipients or at a fixed time, seamlessly integrating direct mail into existing marketing automation workflows.

Single Direct Mail Campaigns: Optilyz offers users the ability to easily send letters, postcards, and self-mailers with just a few clicks. Users can choose from a variety of standard formats, quickly upload all required files, and have full control over the content and design of their direct mail pieces.

Enterprise-level Security & Support: Optilyz provides comprehensive support and customer success teams, according to the vendor. The platform is fully GDPR compliant and meets high data protection standards, ensuring the secure handling of customer data. Users can expect assistance and guidance at every stage of their direct mail campaigns.

Optimization: According to the vendor, Optilyz allows users to conduct A/B tests to optimize direct mail campaigns. Users can test different formats, incentives, and visual imagery to improve campaign success. The platform also provides an intuitive dashboard for tracking campaign performance and making data-driven decisions to continuously enhance the direct mail strategy.

Personalization: Optilyz offers extensive personalization and segmentation options for more relevant direct mail campaigns, according to the vendor. Users can implement 1:1 image personalization to create highly personalized direct mail pieces, tailoring the content based on customer preferences and behaviors to enhance engagement and response rates.

Address Cleaning: According to the vendor, Optilyz provides a proprietary and free data cleaning feature to reduce undeliverable mail. Users can cleanse and validate address data to ensure accurate delivery, minimizing costs associated with undeliverable mail and improving campaign efficiency.

International Campaigns: Optilyz allows users to send direct mail campaigns internationally, leveraging a network of international print and delivery partners, according to the vendor. Users can choose country-specific standard formats for international campaigns, enabling them to reach customers in different countries quickly and efficiently.

All Formats & Print Methods: Optilyz offers flexibility in choosing the format of direct mail campaigns, according to the vendor. Users can select from a wide range of standard and custom formats and opt for digital or offset printing based on their specific requirements, ensuring high-quality printing standards for all direct mail pieces.