Overview
What is Lead Liaison?
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
The best tool, so try it!
Lead Liaison is a terrific lead management product!!
Lead Liaison connects us with customers...
All the customer's actions are …
Time Saving!
A poor choice with no return on investment, comparing badly to alternatives.
Lead Liaison is spot on
Lead Liaison Functions as a True Partner in the Growth of my Business AND my clients!
The software to use for managing your marketing campaigns
Popular Features
- Lead nurturing automation (8)9.595%
- Lead scoring and grading (8)9.090%
- WYSIWYG email editor (8)9.090%
- List management (8)8.888%
Pricing
Inbound Marketing
$250
Sales Enablement
$450
Omnibound Marketing
$780
Entry-level set up fee?
- $499 Depends on packageRequired
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9WYSIWYG email editor(8) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.5Dynamic content(7) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.2Ability to test dynamic content(7) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.7Landing pages(7) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.7A/B testing(5) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9Mobile optimization(6) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 9.3Email deliverability reporting(7) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(8) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(5) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.5Lead nurturing automation(8) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 9Lead scoring and grading(8) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.8Data quality management(7) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.8Automated sales alerts and tasks(7) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.8Calendaring(6) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9Event/webinar marketing(6) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9Social sharing and campaigns(6) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.5Social profile integration(6) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 9Dashboards(7) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 9.3Standard reports(7) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.3Custom reports(7) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.8API(8) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(6) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8Customizability(7) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8Integration with Salesforce.com(6) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9Integration with Microsoft Dynamics CRM(4) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9Integration with SugarCRM(3) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Lead Liaison?
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
Marketing Automation Features
Email & Online Marketing Features
- WYSIWYG Email Editor
- Automated Email Responses
- Triggered Email
- Scheduled Emails
- Delivery Tracking
- Drip Email Marketing
- Landing Pages
- WYSIWYG Landing Page Editor
- Forms, A/B Testing - Emails
- Dynamic Content, Dynamic Content Testing (pre-send)
- Mobile Optimized
- Dynamic Delivery
Lead Management Features
- Marketing Lead Database
- Lead Segmentation
- Lead Nurturing/Multi-touch Campaigns
- Lead Scoring and Grading
- Online Behavior Tracking
- Multi-Channel Tracking (Web/Mobile)
- Data Quality Management
- Automated Sales Alerts and Tasks
- CRM Integration (Data Sync)
- Lead Lifecycle Workflows
- Sales Intelligence
- Sales Campaigns
- Custom Fields
Campaign Management Features
- Calendaring
- Event/Webinar Marketing
- Program Management
Social Marketing Features
- Social Sharing and Campaigns
- Social Profiles
- Social Analytics
Reporting & Analytics Features
- API / Integrations
- Customization
- Data Import & Export
- Output Document Generation
- Sandbox / Test Environment
Platform & Infrastructure Features
- API / Integrations
- Data Import & Export
- Output Document Generation
- Sandbox / Test Environment
All-in-One/Other Features
- Content Management System
- Reverse IP Lookup
Lead Liaison Screenshots
Lead Liaison Video
Lead Liaison Integrations
- GoTo Webinar
- Salesforce Sales Cloud
- WordPress
- Drupal
- Zapier
- Joomla
- 3rd Party Email Service Providers
Lead Liaison Competitors
Lead Liaison Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | All |
Supported Languages | English |
Lead Liaison Downloadables
Frequently Asked Questions
Lead Liaison Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 20% |
Mid-Size Companies (51-500 employees) | 65% |
Enterprises (more than 500 employees) | 15% |
Comparisons
Compare with
Reviews and Ratings
(9)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Lead Liaison is a versatile platform that offers a wide range of use cases for businesses looking to optimize their marketing efforts. Users have found the software invaluable for identifying site visitors, performing marketing automation, managing landing pages, and executing email campaigns. With Lead Liaison, companies gain insights into their marketing campaigns, investments, and social trends, allowing them to gain a better understanding of their services.
One of the standout features of Lead Liaison is its predictive modeling capability, which allows users to analyze data and understand which tactics lead to sales. This feature has proven instrumental in measuring the sales cycle and determining the most effective strategies. Heartland, for example, utilizes Lead Liaison for lead management, automating solutions, generating lead capture, real-time lead tracking, and qualifying leads before providing them to their sales force.
Implementing and using Lead Liaison is seamless and hassle-free. Users have praised the responsive customer support provided by the company, which includes video tutorials and custom solutions. The software is widely used by various companies and clients for prospecting, lead generation, follow-up, tracking, and deepening relationships with existing clients.
Lead Liaison stands out by offering impeccable customer service and acting as a true partner in helping businesses grow. Users have reported that the software goes beyond expectations by offering valuable suggestions and introductions to enhance marketing efforts. Furthermore, Lead Liaison provides a fantastic user interface that provides unprecedented insight into clients' online activities and habits, empowering businesses to fine-tune their marketing and sales strategies.
One of the key features of Lead Liaison is its ability to organize leads efficiently. Users can personalize emails and create forms tailored to their target audience's preferences. Additionally, the software offers event management capabilities with barcode readers for streamlined coordination. The lead scoring and grading feature is highly appreciated as it allows users to quickly determine if a prospect is a good fit for their company.
Overall, Lead Liaison has proven to be a valuable tool for businesses of all sizes. It offers a comprehensive suite of features that cover various aspects of marketing automation and lead management. Users have commended the software for its ease of use, responsive customer support, and the actionable insights it provides. Whether it's identifying site visitors, optimizing email campaigns, or analyzing data for improved sales strategies, Lead Liaison has become a trusted platform for businesses looking to enhance their marketing efforts.
Personalized and Timely Customer Service: Several users have praised the customer service, stating that it has been personal and timely. They appreciate having a dedicated person assigned to them for three months during the onboarding process, which indicates that they value the personalized support provided by the company.
Continuous Addition of New Features: Many users have mentioned that the platform continuously adds new features. This suggests that they appreciate the company's commitment to improving their product and staying up to date with industry trends.
Easy-to-Use Form Customization with Valuable Insights: A significant number of users find the form customization feature to be perfect and very easy to use. They particularly like gaining insights from GPS data in forms, as it eliminates the need to mandate certain fields. This indicates that they value both the convenience and efficiency of this feature and appreciate the additional data it provides.
Confusing and Not Cohesive: Some users have found the platform to be confusing and lacking cohesiveness, making it difficult to navigate and use effectively. These reviewers have expressed that the platform's interface is not intuitive, leading to a steep learning curve. They also mentioned that there is a lack of consistency in design and functionality throughout the platform.
Too Many Features without Perfecting Them: Several reviewers have expressed frustration with the platform trying to do too many things without fully perfecting any of them. Users feel that while LeadLiaison offers a wide range of features, they are not as polished or refined as they could be. This has resulted in some functionalities being glitchy or inconsistent in performance.
Lack of Integration Capabilities: Users have mentioned that the platform lacks integration capabilities compared to other solutions they have evaluated. Some reviewers specifically noted difficulties in integrating LeadLiaison with their existing CRM systems or marketing automation tools. This limitation has caused extra work for users who need seamless data flow between different platforms for efficient campaign management and analysis.
Users commonly recommend the following when using Lead Liaison:
-
Invest time in training and integration. Users advise dedicating time to training and integration for a quick start with Lead Liaison. By investing in learning the platform and integrating it smoothly into existing systems, users can make the most of its capabilities for sales marketing and website automations.
-
Take advantage of superior support. Many users recommend Lead Liaison over other big-box marketing automation tools due to its outstanding customer service and intuitive interface. The helpful support provided by the Lead Liaison team is praised, as it assists users in tackling one thing at a time and ensures a smooth experience.
-
Utilize expertise and guidance. Users highly encourage taking advantage of Lead Liaison's team knowledge and expertise. By seeking their guidance, users can identify low hanging fruit, scope out a project plan, receive technical support for initial integration, and fully understand all the benefits that Lead Liaison offers.
Overall, users urge investing time in training and integration, highlighting the superb support provided by Lead Liaison, and leveraging the expertise of their team for a successful experience with this marketing automation solution.
Attribute Ratings
Reviews
(1-4 of 4)Lead Liaison is a terrific lead management product!!
- Lead qualification.
- Lead tracking.
- Lead distribution.
- Social Media engagement.
- ROI reporting is lacking to some degree.
- We get too many feature updates but it doesn't appear to contain anything useful.
- Not integration friendly.
- Cleaner lead generation, less time "hunting" and more time "closing".
- Great customer support during implementation.
- Not integration-friendly had to have Salesforce modifications implemented to connect.
- WYSIWYG email editor
- 80%8.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 80%8.0
- Landing pages
- 90%9.0
- A/B testing
- 90%9.0
- Mobile optimization
- N/AN/A
- Email deliverability reporting
- 100%10.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 90%9.0
- Data quality management
- 100%10.0
- Automated sales alerts and tasks
- 90%9.0
- Calendaring
- 80%8.0
- Event/webinar marketing
- 80%8.0
- Social sharing and campaigns
- 90%9.0
- Social profile integration
- 80%8.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 100%10.0
- API
- 90%9.0
- Role-based workflow & approvals
- 90%9.0
- Customizability
- 70%7.0
- Integration with Salesforce.com
- 60%6.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
Time Saving!
- Organize
- Simplify
- Categorize
- Page format.
- Loading times.
- Pricing
- Increased sales.
- Saves time.
- Created more opportunities.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- 90%9.0
- A/B testing
- 90%9.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 90%9.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Lead nurturing automation
- 90%9.0
- Lead scoring and grading
- 90%9.0
- Data quality management
- 90%9.0
- Automated sales alerts and tasks
- 90%9.0
- Calendaring
- 90%9.0
- Event/webinar marketing
- 90%9.0
- Social sharing and campaigns
- 90%9.0
- Social profile integration
- 90%9.0
- Dashboards
- 90%9.0
- Standard reports
- 90%9.0
- Custom reports
- 90%9.0
- API
- 90%9.0
- Role-based workflow & approvals
- 90%9.0
- Customizability
- 90%9.0
- Integration with Salesforce.com
- 90%9.0
- Integration with Microsoft Dynamics CRM
- 90%9.0
- Integration with SugarCRM
- 90%9.0
- The customer service is very good, it's personal and timely.
- Onboarding goes the extra mile, they assign you a dedicated person for 3 months.
- They appear to be continuously adding features to the platform.
- Sadly the data is bad. Real bad. We had 2600% ROI from a competitor product that only identified visitors by IP address. Where as LeadLiaison (offering this feature plus many others) did not fully give a return on investment in 12 months.
- The platform is confusing and not cohesive.
- The platform tries to do many things. They keep rolling out features but do not perfect them.
- The landing pages features is dreadful and needs to be much stronger for this type of product.
- The normally friendly face of the company turns against when you wish to cancel and stop using them.
- The platform is very closed off to integrations in comparisons with other solutions we've evaluated before and since.
- There is no community support, so all support has to come directly from Lead Liaison. This slows down solving problems even though their support is good. We suffered particularly due to being in a different time zone (we are in the UK).
For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated.
- We have not had a return on investment.
- The opprotunity cost is estimated to be 10% negative hit on our revenue purely on measurable sales, not including lost time.
- WYSIWYG email editor
- 10%1.0
- Dynamic content
- N/AN/A
- Ability to test dynamic content
- N/AN/A
- Landing pages
- 10%1.0
- A/B testing
- N/AN/A
- Mobile optimization
- N/AN/A
- Email deliverability reporting
- 20%2.0
- List management
- 30%3.0
- Triggered drip sequences
- N/AN/A
- Lead nurturing automation
- 20%2.0
- Lead scoring and grading
- 40%4.0
- Data quality management
- N/AN/A
- Automated sales alerts and tasks
- 40%4.0
- Calendaring
- N/AN/A
- Event/webinar marketing
- N/AN/A
- Social sharing and campaigns
- N/AN/A
- Social profile integration
- N/AN/A
- Dashboards
- 20%2.0
- Standard reports
- 10%1.0
- Custom reports
- 10%1.0
- API
- 10%1.0
- Role-based workflow & approvals
- N/AN/A
- Customizability
- 10%1.0
- Integration with Salesforce.com
- N/AN/A
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
- Predictive Modeling
- Social Media Management End-to-end
- Ease of use
- Easy connection to CRMs
- As with any tool, getting started
- Specialist versed in managing the product for me
- Full-circle Social Media tracking
- Understanding sales cycles
- Better idea of target audience base on tracking interactions
- WYSIWYG email editor
- 80%8.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 80%8.0
- Landing pages
- 70%7.0
- A/B testing
- 90%9.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 80%8.0
- List management
- 90%9.0
- Triggered drip sequences
- 80%8.0
- Lead nurturing automation
- 90%9.0
- Lead scoring and grading
- 90%9.0
- Data quality management
- 90%9.0
- Automated sales alerts and tasks
- 90%9.0
- Calendaring
- 80%8.0
- Event/webinar marketing
- 90%9.0
- Social sharing and campaigns
- 90%9.0
- Social profile integration
- 90%9.0
- Dashboards
- 90%9.0
- Standard reports
- 80%8.0
- Custom reports
- 90%9.0
- API
- 90%9.0
- Role-based workflow & approvals
- 90%9.0
- Customizability
- 90%9.0
- Integration with Salesforce.com
- 100%10.0
- Integration with Microsoft Dynamics CRM
- 100%10.0
- Integration with SugarCRM
- 100%10.0
Those two are Customer Relationship Management (CRM) tools for tracking data. Think of them as an excel spreadsheet. Lead Liaison (LL) is a Marketing Automation tool for understanding the behaviors of your current and potential clients relating to your Marketing campaigns. I compare this to a coloring book. LL gives you color or insights into what is working with your campaigns, segmentation, determining the best tactics and Return on Investment (ROI) by tactics. I hope that helps.
- Campaign tracking
- Predictive modeling
- Insightful dashboards
- The details from Lead Liaison, the lead generation needed and the number of closed deals each month.
- Leveraging landing page with blogs to collect data as it relates to answering best practice questions.
- The ability to resell to my clients which helps me understand trends between industries.
- Email Campaign Nurturing
- Once we have a better understand of what tactics convert, we change the numerical value in the predictive capability for improving close time frames
- Pick-up more on the segmentation of improving campaigns
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
- Analyst Reports
- Vendor implemented
- Speed of adoption
- Deciding if we were going to include soft cost with hard cost for ROI
- Taking too long for adopting all the capabilities.
- Building landing pages
- Pushing content to Social Media
- Campaign tracking
- Just getting started
- Making sure the list in your CRM is correct
- I think this was more our issue than Lead Liaison, but moving to Google for leveraging the platform