TrustRadius Insights for GoSquared are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
GoSquared is a versatile analytics tool that offers a range of use cases for various users. Representatives of an energy trading portal have found immense value in using GoSquared to connect and track customers, enabling them to provide better and faster service based on customer interests. In addition, users who have tested GoSquared as part of analytics software packages have praised its real-time visitor views, highlighting that these insights are not available in Google Analytics. Moreover, customers who switched from a competitor to GoSquared now rely on it daily to effectively organize and decode their data.
GoSquared is widely used across hosted sites to monitor user activity, with the Labs Overview feature being particularly helpful for tracking user traffic trends. Some clients are also given access to their GoSquared data and live chat functionality, allowing them to closely follow project launches and track social media performance. Users appreciate the convenience of GoSquared's email reports and visual graphs, which break down traffic by day, week, and month. It has proven especially useful for an online subscription business that leverages it to track user behavior during the signup process and improve the flow based on obtained data.
Individuals also find value in using GoSquared for personal websites and community platforms to track visitors, analyze reader demographics and preferences, as well as identify referral sources. Additionally, organizations benefit from GoSquared's capabilities in web analytics, email campaigns, and live chat across different teams. The real-time monitoring of website visitors provided by GoSquared helps users gain valuable insights into customer behavior, campaign effectiveness, and product attractiveness. Notably, many users appreciate that GoSquared offers live data updates without relying on Google Analytics.
We have been using GoSquared for three primary use cases across different functions, and we plan to onboard other mission-critical teams on the platform. At the moment, our use cases are pretty simple; 1) Web Analytics - for the marketing team 2) Email campaigns - for the sales and marketing teams 3) Replacement for Intercom - live chat - for sales and customer support teams.
Pros
We are a privacy-led data intelligence company hence every product that we use must be focused on privacy and that is where GoSquared shines, especially from a web analytics point of view.
GoSquared has basically helped us replace Intercom - we were paying for Intercom but we weren't really using it completely due to it being more or less a point solution.
It has also helped replaced Outreach.io for us as the email messaging is pretty much on point. Both our sales and marketing team use GoSquared along with Hubspot for marketing messaging.
Cons
There aren't really too many negatives but GoSquared's customer support definitely could make use of some more training. Not that we need to reach out to support too often.
Maybe a few more integrations with other platforms out there.
Reporting could definitely be improved, exporting it to Excel is a bit of an hassle.
Likelihood to Recommend
1) Maintaining customer relationships - GS just makes it so easy to respond to our users who use our product more from a tactical point of view 2) Onboarding - I think it's more or less an extension of the first point above but GS does make it easy for us to onboard new clients who are sort of beginners.
This is a great tool to organize your thoughts by getting the data effectively. The interface is quite user-friendly and even a layman using it for the first time can decode the way the tool has to be used to its full potential.
Pros
Data Analytics.
Live Chat and Sales.
Lead Management.
Dashboard
Cons
Emails linked/synched with the existing user accounts.
Chat Interface
Automated Bot Response.
Likelihood to Recommend
It is an end-to-end CRM tool that is well suited for an organization to manage its sales and marketing channels. It helps you talk efficiently to the internal as well as external stakeholders, therefore following most of the use-cases organizations have with such tools. There could be additional scenarios wherein the tool could handle messages from the customers and accordingly the verbatim chatbot could be improved and used.
We use GoSquared on all the sites we host to keep tabs on how active they are. The Labs Overview that GoSquared has is VERY useful for this as it allows us to see how many users are using each site we host at any time. If a service is slowing we can easily see if there is a peak in traffic.
We also give some clients access to their GoSquared data and live chat.
Pros
Real-time usage
Trending usage over the last week or month
Great overview of all site usage
Cons
Pricey
Lack of good features on cheaper tiers - e.g. a usable chat service
Buggy RSS feed integration
Likelihood to Recommend
It is well suited for busy sites where there is data to gather or agencies that host many sites. Its not useful for sites that have one page or very few visitors.
I've used it on a project for a national newspaper (Italy), and it allowed us to follow the launch of the project and see how it was doing on Twitter and social media. Its interface was loved by journalists for its intuitiveness.
Pros
Display information: its interface its much clearer and intuitive than the alternatives (Google Analytics)
Capture real-time data
Compare data (with previous day/last week/last month)
Cons
Archive (old data is difficult to reach)
Location information (could be more specific)
Likelihood to Recommend
I think GoSquared is suited for non tech-people. Other tools are more advanced, but for journalists, bloggers and similar I would suggest the use of it. It doesn't have any friction.
I currently use GoSquared for my personal website analytics tool. The features I find most useful are the email reports I receive. I also like that I can use the visual graphs to break down traffic by day/week/month. The interface is very user-friendly and the modules are easy to move around per my needs.
The application was easy to install on my website and I've never had any down-time issues.
Pros
Daily/Weekly/Monthly Progress Reports
Real-live traffic stats
eCommerce tracking
Cons
Lower pricing tiers
Likelihood to Recommend
I think that you need to determine what type of traffic stats are important to your business. GoSquared, while useful, doesn't have the full-on data that's available from Google Analytics. It also does not offer goal tracking like Google Analytics. GoSquared is great for people who want to see the top-level information about their company but are not particularly interested in the smaller details.
I have used GoSquared previously at an online subscription business. We used GoSquared to track where the users are and where they get stuck throughout our subscription signup process. This information is then passed to the marketing team. Meetings will then be had between the marketing team and my engineering team to brainstorm ways to improve the signup flow using the data we obtained from GoSquared.
Pros
Instant tracking of where the users are on your website is super useful
I like the the daily reports that GoSquared generates for you site
The UI is very pretty and clean
Cons
Better education of the functionalities in GoSquared
Likelihood to Recommend
If I need realtime analytics of users on my website then my go to stop would be GoSquared because it has everything I need. However for other forms of analytics, my team is more familiar with Google Analytics so I tend to use that just because of that.
I've been using GoSquared for both my personal website and a local community website for over a year, the majority of the time it's just been myself using the system but from time to time I've also allowed other to access the dashboard to keep an eye on things.
Pros
Support - These guys are super quick at getting back to you when you need help and always friendly
Live stats - GoSquared is addictive, it offers detailed information about visitors to your pages in realtime, you'll be watching the dashboard for hours!
Ease of use - From the guided setup to the usability of the dashboard GoSquared is really straightforward
Cons
Pricing - Could be improved for personal users and certain websites (like the small community website I run in my spare time)
Likelihood to Recommend
While the main feature of GoSquared is realtime stats, it also excels at providing detailed stats over time, and unlike Google Analytics it's easy to navigate and understand.
GoSquared is an excellent tool for our business, we monitor our visitors live on our website as they browse our website, using the information from the page views and length of time spent on each page we have a very good understanding of what our customers are looking for and which products they are attracted to. Further to this we get to see in real time which campaigns we use actually work which is truly brilliant. Thank you GoSquared.
Pros
Trends
Live Data
Campaign Monitoring
Cons
Mobile App - Responsive website is great but we would use an App more.
Likelihood to Recommend
GoSquared is well suited for any web application where you have a requirement to either monitor visitors or actually sell your products.
VU
Verified User
Manager in Information Technology (201-500 employees)
Previously we used a competitor, but always desired more. Once we landed on GoSquared there was no looking back. We along with our clients use GoSquared on a daily basis.
Pros
Real-time Analytics
Quickly and easily view past data
Analytics are easy to understand and process.
Cons
They recently added e-commerce analytics. This is an amazing new feature, but requires a plan upgrade to use it.
Better filtering and exporting of past data.
Likelihood to Recommend
If you want to know who is on your website, what they are doing, and how they got there, all in real-time, then GoSquared is what you need.
It's used to track visitors to our websites. It is used across the whole organization and helps to find out from which countries and regions our readers come, what they enjoy to read and on what way they have found to us (Facebook, Twitter, Google, etc.). The daily update Emails, fresh in the inbox each morning, are excellent and lets us see what was popular the previous day.
Pros
The daily update Emails, fresh in the inbox each morning, are excellent and lets us see what was popular the previous day
We can track Facebook shares and Twitter RTs and so can thank our Fans & Followers for sharing
Trends are excellent to see what was popular in the previous weeks and months
Cons
CloudFlare integration is spotty - stats in Cloudflare (tracks also Javascript off visits) and GoSquared stats are often significantly at odds
Notifications don't seem to work very well
Dashboard likes to re-set itself even when it was arranged & saved previously
Weekly/ Monthly/ Yearly absolute numbers
Likelihood to Recommend
I basically always recommend GoSquared to friends and colleagues if they're looking for an Analytics-type software. You get what you pay for and I find GoSquared a lot more usable and user-friendly than competitors. You need to ask yourself if you can pay the small fee for a very good product, or if you take one of the free competitor products.