A must use tool for every website or App
I use Google Tag Manager daily. I make sure this is installed on every website I work on so I can easily deploy tags and not have to rely …
Overview
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…
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Popular Features
- Event tracking (61)9.999%
- Rules-driven tag execution (58)8.383%
- Tag library (59)7.777%
- Ease of writing custom tags (63)7.575%
Pricing
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What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
Product Demos
Aori Tutorial Demo Full Google Ads SKAG Setup
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Server-Side Tagging in Google Tag Manager (First Look & Demo)
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How to Setup Google Tag Manager for Clickfunnels: Step by Step
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Codeless Insight Tags Using Google Tag Manager
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A/B testing with Google Tag Manager - demo of gtmtesting.com
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Track Add to Cart in Google Tag Manager
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What is Google Tag Manager?
Google Tag Manager Integrations
Google Tag Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Reviewers rate Event tracking highest, with a score of 9.9.
The most common users of Google Tag Manager are from Small Businesses (1-50 employees).
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(233)Attribute Ratings
Reviews
(1-11 of 11)Companies can't remove reviews or game the system. Here's why
May 13, 2021
Great Tool - Especially for Newbies!
We are a consultancy and as such, have advised and helped several clients implement and properly use Google Tag Manager to simplify their digital analytics solutions into one streamlined platform. Most of our clients have multiple analytics tools and third-party vendors that all require tracking of identical information to properly function. Google Tag Manager simplifies this by reducing the number of calls made on each web page. For example, if you have 10 different tools that need to track similar information, you now can reduce it to 1.
- Easy to acquire and implement.
- User-friendly interface and an adequate amount of self-help information available online.
- Can't ignore it's free. Makes it easy to test and try before going out and purchasing a more costly solution.
- Since it is free, there is little to no personalized support from Google.
- While it's getting better, the number of pre-configured solutions for third-party vendors is still limited compared to the top paid solutions.
July 26, 2019
Google Tag Manager is a great tag managing solution for less complex websites and tagging needs.
We manage a portfolio of 50+ independent websites and utilize Google Analytics (GA) as our primary web analytics tool. Due to the large number of sites and already being a GA user, we decided to implement Google Tag Manager as our tag management solution so that we could better integrate with GA and have a free tag management solution that wouldn't cripple us financially.
Google Tag Manager solves our needs of managing marketing tags and reducing IT needs around deployments for tracking snippets, and it's free!
Google Tag Manager solves our needs of managing marketing tags and reducing IT needs around deployments for tracking snippets, and it's free!
- Google Tag Manager integrates with other Google tools (Analytics, Ads) very easily.
- Google Tag Manager meets the standard requirements of tag management software, and while it isn't the most feature-rich option out there, it really does get the job done!
- Google Tag Manager is great for less sophisticated tagging/rules, such as for websites that are smaller and less complex (which most of ours are).
- Google Tag Manager doesn't offer a very streamlined interface for organizing and categorizing tags.
- It can be difficult (or inefficient) when managing many sites in the same Google Tag Manager account, since it isn't easy to copy tags to other accounts.
- Google Tag Manager isn't as full-featured or robust as other tag management software, so I'd be somewhat concerned using it for more complex tagging and management.
July 18, 2019
Fantastic tool all GA users should use!
Google Tag Manager is used by our company for Data Layer activity management, marketing pixel management/placement, and other pixel or event activities.
- GTM has fantastic governance for users with even an approval option
- GTM is extremely user friend with fantastic UX that is easy to pick up on
- GTM is extremely easy to "install" and use
- GTM works fantastic with GA
- I'd love to see more ways to keep the container "clean" - i.e. a way to see which pixels haven't fired recently or maybe the date the last time a pixel fired.
- Easier way to view tags in the container - maybe a filter button on tag type?
- Easier account organization, where if needed, we could move one container from one account to another.
June 27, 2019
Google Tag Manager Sets You Free from IT!
Score 9 out of 10
Vetted Review
Verified User
We use Google Tag Manager to track everything from floodlight tags, events, exclusions and so on. I regularly review our site content to look for opportunities to add additional tags for improved reporting to our search, marketing, and social teams. When requested by those team I'll add tagging to new content sections or existing sections that are lacking the tracking they want to help answer business questions and enhance user experience.
- Ease of use!
- No need to involve IT so we can add and update tags in a timely fashion.
- Since it's part of the Google Suite, it's very reliable.
- It can be used for variety of tagging options.
- The learning curve for beginners can be steep.
- Anyone with access to your GTM account can make changes so you have to be diligent about who has access and the type of access they have.
- It helps to have an understanding of the data layer and what it represents to better understand how you use GTM.
Add tags without a dev team! What a dream for small e-commerce teams. Though this is a very powerful tool, which can sometimes be dangerous, I love that Google has an easy way for Analytics users to tag their sites. Though some technical knowledge is required (knowing what the DOM is, about what the data layer is, and how triggers, tags & variables work together), this is a very easy, straight-forward interface for tag implementation.
- Tags custom events with ease, tracking clicks and form submissions.
- VERSIONING! Yes, thank you very much! The ability to revert if something breaks once pushed to prod.
- Collaboration between teams, and adding users and permissions, is easy.
- The debugger tool could be improved.
- Bring back the classes/certification! Google removed this from the academy last year.
- More hand-holding for custom variables and tracking. I've hit a few roadblocks since I don't know Javascript.
November 08, 2018
GTM - Get free of the release schedule
We use Google Tag Manager for Google Analytics implementation across all our domains. We aim to have all third party scripts, that do not need to be implemented in the source, added through GTM Custom HTML tag. Adding scripts through the Custom HTML tag is easy - you can publish any additions, changes or removals out of regular release cycle. Another big use-case for our company is Enhanced Ecommerce implementation, which is done 100% via GTM.
- User roles - users can tinker around, but live publish requires admin approval
- Version history - If users fill out the easy to use log when publishing, then version history is easy to understand and explanatory
- Reverting changes - Easy to see the actual changes made, when the version was published and by who. Just two clicks to revert to an older version
- Preview mode - very helpful debug mode that works on the live webpage
- Custom HTML tags could be easier to use for not so code-savvy users. Error messages are sometimes hard to understand.
- Integration with SPA's
We have a bunch of different websites under our organization's umbrella, and we have Google Tag Manager installed on all of them. As marketers, we really enjoy the freedom that Google Tag Manager allows us to be able to implement or make changes to existing javascript tags and pixels, without needing to get our dev team involved. The preview mode that Google Tag Manager has, allows us to see how various tags will affect our site before they are published live.
- Google Tag Manager is a great container to keep all of your various .js tags and conversion pixels organized, and in one place, which keeps your code clean on your website.
- Google Tag Manager has a very robust and accurate firing trigger system, allowing you to quickly and easily set filters on when you would like certain tags to fire, and on which pages. You can even set the order in which tags fire, in case one tag requires the data of another.
- I really enjoy the Preview Mode, which allows you to see how your tags will interact with your website in a staging environment. It even spits out a URL that you can send to stakeholders who do not have GTM accounts, which lets them see the preview experience as well.
- We had some issues with "page flicker" when we would use GTM to implement our A/B testing software. According to the testing software knowledge base, they said it was due to Google Tag Manager supporting synchronous loading.
June 08, 2018
Good overall tagging platform
We use Google Tag Manager (GTM) for tagging of our website. Events tracked in GTM are then used in Google Analytics for the creation of goals. GTM is used by the marketing team. It's a great tool for tagging the whole website to monitor usage trends, issues, volumes etc.
- Allows our team to be mostly independent from IT - all we needed IT to do was to insert a piece of code into website and we were ready to go.
- Easy to start - GTM provides a few helpful ready tags that don't need much setting up and will get you started with tracking of the general web actions.
- Lots of help is available - whether its own Google material or information available online, if you get stuck, it's never too hard to find a solution.
- I'm still a bit confused about the data layer and how it can be used for more advanced tags. I have a feeling I'm not using GTM's full capability because I'm struggling to understand this area.
- The preview pane recently stopped displaying so that's delaying my progress. Don't know if it's to do with GTM itself or anything to do with our IT but I've not been able to load it for a while.
- Once you get started, going from the basic level of usage to the interesting parts takes a bit of learning and a whole lot of confusion if you are new to tagging. But I guess GTM is not alone in this.
December 11, 2017
GTM - The most open and powerful analytics tool out there
Google tag manager (GTM) is a great way to handle all of the code snippets you need without having to bug your devs. It is also great for tracking custom interactions, again without needing to bug your developers to implement something and deploy. If you can write the JavaScript to find it on the page, GTM lets you measure it. It even allows you to set local and session storage variables to help you understand more complex user behavior.
- Measuring custom interactions. If you know a bit of javascript, you can set yourself up to measure anything that happens client side on your site, no matter how complex the sequence.
- Out of the Box triggers. Even if you aren't great at javascript, you can set up interactions pretty easily.
- Independent deployment. You can create, manage, and deploy your tags yourself without waiting for your developers to deploy.
- No retroactive measurements. If you haven't set up a measurement, there's no way to go back in time to find it.
- Finicky javascript syntax. It can be picky about how it accepts scripts.
- Interface changes a lot. It's usually an improvement, but it can make learning difficult because old tutorials quickly become obsolete.
August 04, 2017
GTM - the King of Tag Management Platforms
Google Tag Manager is used by all clients who have tools outside of the Adobe suite (Adobe has its own TMS which comes free with the Web Analytics platform). GTM is simple, easy to use, has enterprise level features (such as multitasking), has its own debugging panel and the best part is that GTM documentation is public and abundant which is untrue for any other TMS.
- Ability to add custom tags which do not have templates.
- Easy integration with other tools that are part of the Google Suite.
- User friendly interface and help section.
- To publish a tag, the entire container needs to be published or a new workspace needs to be created. Some TMSs have the functionality to activate a tag without having to publish an entire container version.
- It does not support advanced inbuilt functions such as cookie storage. But, custom scripts can be written.
April 03, 2017
Google Tag Manager - powerful and free
Google Tag Manager is implemented as a container for all third-party scripts that have to run on our website. This includes analytics, UX and advertising tags, making it possible to fire tags only on the pages they're required on without development, and making the overall site more nimble.
- Variables that enable you to tune your firing rules and manipulate data layer values.
- Good selection of built-in tags that work especially well if you use Google services.
- Inexpensive (i.e. free) compared to competitors.
- Preview mode works really well, and I haven't seen this feature elsewhere.
- Supports non-script browsers by using iframes.
- Maintaining tags across multiple properties is still awkward.
- Can't build custom tags that can be reused and manipulated from single point (although neither can competitors).
- Tag position on the page is awkward, loading after the body tag.