Fantastic tool all GA users should use!
Overall Satisfaction with Google Tag Manager
Google Tag Manager is used by our company for Data Layer activity management, marketing pixel management/placement, and other pixel or event activities.
Pros
- GTM has fantastic governance for users with even an approval option
- GTM is extremely user friend with fantastic UX that is easy to pick up on
- GTM is extremely easy to "install" and use
- GTM works fantastic with GA
Cons
- I'd love to see more ways to keep the container "clean" - i.e. a way to see which pixels haven't fired recently or maybe the date the last time a pixel fired.
- Easier way to view tags in the container - maybe a filter button on tag type?
- Easier account organization, where if needed, we could move one container from one account to another.
- GTM has allowed our marketing team to operate separately from the developers, who can add time to project timelines that need to be done quickly.
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