A business essential!!
Rating: 10 out of 10
March 06, 2025
TN
Vetted Review
Verified User
3 years of experience
- PPC
- Marketing
- Analytics
Cons
- Billing functionality
- Exporting Reports for stakeholders
- Spend Transparency
Starting at $500 in Ads credit in the first 60 days
View Pricing Overview
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Learn from top reviewers
A business essential!!
Rating: 10 out of 10
March 6, 2025We use the Google ads platform to run PPC campaigns in our core markets. Google has done a remarkable job of making the statistics easy to read and understand. I have an agenc...
Super tool for super businesses.
Rating: 10 out of 10
March 6, 2025I use it to get leads for our business.
The business problem that we had was to get quality leads. And we used other platforms as well. But Google PPC (Pay-Per-Click) is th...
Google Ads is a great tool for new advertisers
Rating: 9 out of 10
March 6, 2025Currently I use Google Ads to run ad campaigns for clients across a variety of industries. We help research, develop, and report on advertising campaigns for search, display, ...
Verified user
Director
5 years of experienceHuge Disappointment
Rating: 1 out of 10
December 17, 2024I tried to put and advertising campaign together by following the prompts I got from Goole Ads itself. The intention was to test the effectiveness of Google Ads in marketing a...
One of the best forms of advertising online
Rating: 10 out of 10
December 4, 2024It allows us to advertise to people based on what they are searching for at that moment. There are also tools to create an informed campaign like Keyword Planner and estimates...
Thomas Holland
Manager - Marketing
Manager of Digital Paid Marketing
BAYADA Home Health Care
8 years of experience
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Offer A
$500
Cloud
in Ads credit in the first 60 days
Offer B
$1500
Cloud
in Ads credit in the first 60 days
Offer C
$3000
Cloud
in Ads credit in the first 60 days
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://ads.google.com/intl/en_us/start…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
5 Minutes Guide: How to Setup Google Ads Account [2021]
YouTube
How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021
YouTube
Upload to AdWords (Demo)
YouTube
Google Analytics tutorial for Beginners
YouTube
Google Web Designer for Google Ads Demo
YouTube
Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes
YouTube
Features
Return to navigation
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.
Google Ads Integrations
Google Ads Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Reviewers rate Ad bidding highest, with a score of 8.2.
The most common users of Google Ads are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews From Top Reviewers
Companies can't remove reviews or game the system. Here's why
(1-5 of 120)
Super tool for super businesses.
Rating: 10 out of 10
March 06, 2025
IH
Vetted Review
Verified User
10 years of experience
- Bring in Quality Leads for our business
- List the website on top of our competitors on Google searches
- I can get detailed information about the campaigns and set exactly what I want to spend
Cons
- Its sometimes overwhelming. So if I was a beginner, it would be intimidating for me to grasp the vast features of Google Ads.
- I feel that Automated bidding sometimes gets us to overspend a little more than required
- I specifically wanted to target users based on very specific behaviors and interests, but the available audience segments are too broad sometimes.
- I often use Search terms report which only shows a limited number of search queries, I find it hard to understand exactly which queries triggered ads.
One of the best forms of advertising online
Rating: 10 out of 10
December 04, 2024
TH
Vetted Review
Verified User
8 years of experience
- Relevant ads upon search
- Audience targeting
- Keyword research
- Ad campaign versatility
Cons
- Keyword tool could be better
- Traffic estimates
Huge Disappointment
Rating: 1 out of 10
December 17, 2024
JO
Vetted Review
Verified User
1 year of experience
Cons
- Google Ads can start by making
- access to support personnel easier and
- then teach them to respond quicker and be more responsive to customer input.
Google Ads is a great tool for new advertisers
Rating: 9 out of 10
March 06, 2025
Vetted Review
Verified User
5 years of experience
- Conversion Tracking
- Ad Campaign Reporting
- Optimization Recommendations
- Campaign Setup
Cons
- Automated Reporting
- More Accurate Budget Recommendations
- Bulk Edit / Upload