Flite is used to build high impact, user engaging ad units. The Flite platform spanned from the creative studio team building these units, to Ad Ops inserting tracking pixels and trafficking them to various websites to the analytics team who gathered the data and turned it into a concrete story of how the units performed, how users engaged and the result of these users seeing these ads. Flite's in-depth reporting helped us decide which are the best type of ads to run for different advertisers. Marketing is able to internalize this data to help keep the advertiser informed of their brands reach on our websites.