eClincher

Score7.9 out of 10

17 Reviews and Ratings

What is eClincher?

eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities:

advanced publishing
publishing automation (queues, RSS feeds, recycle evergreen content)
engagement with unified social inbox & live social feeds
monitoring
content curation
Influencers discovery
analytics dashboard & reports
free stock images
image editor
mobile
and more

Supports: Twitter, Facebook, Instagram, LinkedIn, Google+, Pinterest, YouTube, Blogger and many cool integrations. The vendor offers a free trial.

Categories & Use Cases

Media

Screenshot of eClincher Publishing/Draft workspace

Screenshot of eClincher Inbox/Assignment/Tags workspace

Screenshot of eClincher Analytics workspace

Screenshot of eClincher Reporting workspace

Screenshot of eClincher Content Curation workspace

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Screenshot of eClincher Publishing/Draft workspace

Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 8.7
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Category average: 8
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1

Audience targeting
Users can target posts to audience members based on geolocation and other demographics.
Category average: 7.9
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.4
YouTube
The software allows users to monitor, publish and respond via YouTube.
Category average: 8

Marcos Ruvalcaba View profile

Founder in Marketing at Media Bison (1-10 employees employees)

Use Cases and Deployment Scope

eClincher was a good product until they decided to rescind their lifetime deal plan for AppSumo users. This is not only a bad practice but super unethical. [I believe that] they launched on AS, grabbed early adopter reviews to help boost their company, then they took away the lifetime deal blaming AppSumo instead of taking responsibility.

Pros

[In my experience] they know how to bait and switch users
[It's my belief that] the team is super unethical.
[In my opinion] their business model can't be trusted as they don't take responsibility.

Cons

Honesty with customers.
Do not blame AppSumo.

Return on Investment

Unethical.
Rescinded on their lifetime deal.
I would not do business with this company.

Other Software Used

Deskera All in One, Flowlu, Zoom

Usability

Dave Bloom

Marketing Manager in Marketing at Underberg & Kessler LLP (51-200 employees employees)

Pros

Scheduling and duplication
UTM codes
Reporting
Auto-posting with queues
Monitoring

Cons

Intuitiveness is somewhat lacking with some workflows.

Return on Investment

Makes it much easier to manage our social publishing
Makes it much easier to manage our social engagement
Makes it much easier to manage our social reporting

Alternatives Considered

Sprout Social

Scott Walker View profile

Director of Digital Marketing in Marketing at 407 Marketing (1-10 employees employees)

Pros

eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.

Cons

Appearance: I don't mind the bare-bones look of eClincher (I like the functionality, and would rather have more functions than form). But, I think eClincher will continue to be a successful competitor to some of the bigger Social Media Managment SaaS with more attractive front-ends.
Bugs: There are a lot of little bugs that pop up that make for less than seamless experience. Occasional lock-ups or form breaks that need a full refresh to reset are particularly noticeable, though not unexpected.
The App is still new, so much of the usability and functionality is missing. Some additional development and UX/UI testing should improve the App functions.
When you post a message across multiple platforms, sometimes the post or image isn't in the correct format (e.g. too many characters for Twitter, too long of a video of Instagram). It would be convenient to have a quick solution to post a variant for that channel. As in, if I craft a post for 5 different networks, but it is too long for Twitter, give an option to edit the Twitter version of the post without changing the other platforms. [Right now, my solution is to copy the information, remove the channel in question, schedule the post as is, then create a new post specifically for the offending channel. Not an elegant solution, but still easier than posting directly to the channel.)

Return on Investment

I estimate that I save around 5-10 work hours each month. It may be more, but I want to put a conservative estimate here. eClincher reduces the amount of time needed to post to each channel, collates all the notifications into one stream, and offers time-saving tools that streamline social media management for multiple clients. This saves me time that I can spend on other projects or client acquisition. Which in turn, could reduce costs for clients or my agency as a whole.
Scheduled posting allows me to "bank" time (use excess hours or downtime to store posts for later time periods where I may be busier), but it also frees up my weekends and evenings with scheduled posts. Though some platforms offer post scheduling natively (Facebook), many others do not (LinkedIn, Instagram). This offers better time management (especially on fixed-hour contracts) and a healthier work-life balance.

Alternatives Considered

Hootsuite Free, Hootsuite Pro, Buffer, Sendible, Everypost, CoSchedule, MavSocial, Tailwind, MeetEdgar, Sprout Social and AgoraPulse

Other Software Used

Google Ads (formerly AdWords), Google Analytics, BigCommerce, Cincopa

Usability

Adeline Garman BA (Hons) DipM MCIM View profile

Founder and Managing Director in Social Media at Social Overload (1-10 employees employees)

Pros

eClincher enables me to produce white label reports showing statistics and illustrated with graphs. These are produced in seconds against the couple of hours it would take me to produce the same documents manually.
I love the 'queueing' feature which means I can save evergreen content to queues and have them reposted according to my desired schedule. One of the key benefits to this is that if I am unable to schedule content for whatever reason I am reassured that content will still be posted via queues.
The integration with tools such as Feedly and Canva is outstanding as it means I have a single dashboard from which to manage most of my day to day activities.

Cons

I struggle to find anything to criticise about this tool. The staff are very accessible and any problems I experience are usually resolved quickly via chat. This includes any 'cons' whereby I have made a couple of suggestions for feature requests and these have actually been developed and implemented.

Return on Investment

Improved staff productivity tenfold.
Have not been able to calculate an ROI however, it has enabled us to take on more client accounts therefore improving turnover.

Alternatives Considered

Buffer, Hootsuite Pro and Sprout Social

Other Software Used

Trello, Toggl

Soraya McKay View profile

Vice President in Marketing at Little Dog Advertising Agency (1-10 employees employees)

Pros

We use eClincher to schedule posts and reply to messages on various social platforms.
The platform compiles all of the social outlets so that we can see and reply to all outlets in the same dashboard.
The reporting is wonderful! Easy to generate and easy for clients to read.
There are so many outlets to post your message, the more on one platform the better. There are a couple of things that we've requested from eClincher and they've always been able to deliver.

Cons

Some of the Instagram functionality is clunky but it's because Instagram doesn't work well with third-party providers. However, the eClincher team is constantly working on improving the platform and they release upgrades often.

Return on Investment

great

Other Software Used

Facebook for Business, Brandify

Sprout Social

Buffer

Hootsuite Pro Unpublished

eClincher

What is eClincher?

Categories & Use Cases

Media

Key Features

Top Performing Features

Google+

Content optimization

Content planning and scheduling

Areas for Improvement

Audience targeting

Lead generation

YouTube

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Usability

Pros

Cons

Return on Investment

Alternatives Considered

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Usability

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Other Software Used

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