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BrightTALK

BrightTALK

Overview

What is BrightTALK?

BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.

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Pricing

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What is BrightTALK?

BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.

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  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

BrightTALK Demo 2014 07 30

YouTube

Demo para uso de la plataforma BrightTalk

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Product Details

What is BrightTALK?

BrightTALK Video

See how thousands of B2B marketers use @BrightTALK to reach more buyers with their webinars and virtual events.

BrightTALK Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that BrightTalk is effective for driving prospects and generating leads through webinars. The platform allows users to share professional content with a global audience, expanding their reach and interaction capabilities. Users have found value in using BrightTalk to share knowledge, best practices, and timely content on security and privacy issues. Although some users have experienced additional lead income, the quality of the leads may not always be the best. Nevertheless, the product serves as an introduction to the latest topics, networking, connecting with experts, and free training. Users have also found that BrightTalk brings awareness to the use of BI tools for advancing business outcomes, transformation, and modernization. The platform provides a collective viewpoint from various industries to address the broad needs of the audience. Users have found value in understanding how organizations work with people, process, and technology, and the benefits and outcomes they achieve.

In terms of webinar hosting, users appreciate the reliability and user-friendliness of BrightTalk. They also value the continuous addition of new features that enhance their experience. The product has been useful for creating a channel to make webinars available to subscribers, providing control and easy access to content. Users have successfully built a subscriber list and have found value in the personalized channel provided by BrightTalk for promoting webinars and analyzing attendee feedback.

Overall, BrightTalk helps make content available to a wider audience and streamlines the webinar process for many users. It has also served as an alternative to live events, allowing users to engage with their audience in a less expensive way. However, some users have faced limitations with outdated features on the platform, reflecting poorly on their technology company.

BrightTalk has been beneficial for companies with a built-up community on the platform since it makes it easy to promote upcoming webinars. It has also helped solve the lack of registrants to webinars and provided more qualified leads for reaching out to potential clients. Additionally, BrightTalk assists users in better utilizing the video content channel, expanding their target areas, and reaching net new contacts.

The platform's content has been valuable for various facets of organizations, including executive leadership, internal technical processes, and external salesforce optimization. It acts as a decent demand generation tool and a place to host content that helps convert pre-existing leads to an MQL status.

While BrightTalk has received positive feedback for its ability to engage clients with timely, live material and connect them directly with brand heroes and ambassadors, some users have experienced issues with the platform not working properly, which has cost them business. However, for many users, BrightTalk has been easy to use for promoting webinars and accessing a targeted audience. It has been utilized for informational webinars, training sessions, and staying up-to-date with trends in various industries.

BrightTalk has helped generate thousands of leads every month for the sales organization. The platform has also been used for webcast hosting and tracking data, providing valuable insights into attendee engagement. Companies with a built-up BrightTalk community find it easy to promote upcoming webinars and have experienced an increase in qualified leads. In addition, BrightTalk content has been valuable for various facets of organizations, including executive leadership, internal technical processes, and external salesforce optimization.

The platform acts as a decent demand generation tool and provides a place to host content that helps convert pre-existing leads to an MQL status. Users appreciate the reliability and user-friendliness of BrightTalk, as well as the continuous addition of new features that enhance their experience. They have successfully built subscriber lists and found value in the personalized channel provided by BrightTalk for promoting webinars and analyzing attendee feedback.

Overall, BrightTalk helps make content available to a wider audience, streamlines the webinar process, and generates engaged, net new leads. With its ease of use and ability to access a targeted audience, many users have turned to BrightTalk as an alternative to live events. It offers a cost-effective way to engage with their audience and distribute video-based information. However, some users have faced limitations with outdated features on the platform, reflecting poorly on their technology company. Despite these drawbacks, BrightTalk continues to be a valuable tool for driving prospects, generating leads, and sharing professional knowledge across industries.

User-friendly Interface: Many reviewers have praised the user-friendly interface of the product, stating that it is easy to navigate and understand. Users appreciate how intuitive the design is, allowing them to quickly access the features they need without any hassle.

Reliable Performance: A significant number of users have mentioned that the product delivers reliable performance. They have expressed satisfaction with its ability to consistently meet their expectations and handle tasks efficiently. This reliability has earned the trust of users who rely on the product for their everyday needs.

Excellent Customer Support: Several reviewers have highlighted the excellent customer support provided by the company. Users appreciate the prompt and helpful responses they receive when reaching out for assistance or troubleshooting. The responsive customer support team has been commended for going above and beyond to ensure a positive user experience.

Cons:

  1. Manual field mapping: Users have found the manual mapping of every field in BrightTALK to be tedious and time-consuming, with several reviewers expressing frustration over this process.
  2. Lack of code customization for forms: Several users have expressed dissatisfaction with the inability to customize forms on BrightTALK's website or their own site, as it restricts their ability to match the branding and design preferences of their business.
  3. Low registration numbers and lead quality: Many users reported low registration numbers and dissatisfaction with the quality of leads provided by BrightTALK, indicating a potential issue with attracting target audiences and generating valuable leads.

Users commonly recommend the following improvements for BrightTalk based on their experience:

  1. Utilize Marketo integration and consider the appropriate connector when setting up BrightTalk.
  2. Build a relationship with an event manager for future opportunities.
  3. Ensure consistency and quality in channel content.

While users generally appreciate BrightTalk's features, they also express concerns about certain aspects:

  1. Some reviewers mention that BrightTalk has been slow in implementing requested features or taking user recommendations into account. Additionally, there have been reports of unresponsive account managers.
  2. Users caution that if security is a priority, it is important to exercise caution when transitioning to BrightTalk as a new vendor.
  3. Some users question the effectiveness of BrightTalk's marketing efforts in attracting a wider audience.

Overall, users appreciate BrightTalk's capabilities but recommend addressing responsiveness issues, improving feature implementation speed, enhancing marketing efforts, and emphasizing security measures for potential customers.

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(1-1 of 1)

Great tool for marketing webinars and expanding your audience!

Rating: 10 out of 10
June 06, 2019
CR
Vetted Review
Verified User
BrightTALK
1 year of experience
BrightTALK is being used as a marketing tool for our company. We conduct informational webinars for HR leaders on employee engagement and employee surveys. We use it to build a greater audience. We try to conduct at least one new webinar each month. We have been doing webinars for a number of years but switched to BrightTALK because of the access to a broader audience.
  • It expands our audience by allowing us to tap into their database of users.
  • It is easy to use and is reliable. We don't have any technical issues.
  • It has robust reporting that provides a lot of data on attendees.
Cons
  • It takes some time to get up to speed on how it works. You need to do a test run a couple times to get used to it.
  • I don't like how when you click on a webinar from a list, it automatically registers you. I want to review it first and then click a button to register.
  • I'd like to have a comment board where people could post their ideas for all to see during the session. It would be more collaborative.
It is well suited for marketing webinars. Access to their broad user base is the main upside for us.
Online Events Collaboration
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Reporting & Analytics
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Performance & Compatibility of Online Events Software
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Online Events Security
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Online Events Marketing
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Online Meetings / Events
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  • We have grown our audience by at least 50%
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
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