Amplify

Amplify is an integrated marketing solution offered by FSSI that combines direct mail with digital marketing to potentially enhance the effectiveness of direct mail campaigns. According to the vendor, Amplify is designed to cater to businesses of various sizes, including small startups and large enterprises. Marketing professionals, advertising agencies, direct mail companies, and businesses in the retail and e-commerce industries are among the potential users who may benefit from Amplify's range of features and capabilities.

Key Features

Match List to Facebook and Instagram Accounts: Amplify allows users to potentially match their mailing list to Facebook and Instagram accounts of their prospects, potentially enabling targeted social media advertising before, during, and after the mailing.

Informed Delivery Email and Ad: Amplify integrates with Informed Delivery, potentially allowing users to deliver a digital ad alongside the Informed Delivery email notification, potentially maximizing brand exposure and reinforcing the message.

Direct Mail Piece: Amplify's integrated solution starts with a single direct mail piece as the foundation of the marketing campaign, potentially ensuring effective reach to the target audience.

Retarget on Google, Facebook, and Instagram: Amplify potentially enables retargeting of prospects on popular digital channels like Google, Facebook, and Instagram, potentially increasing the chances of conversion and maximizing ROI.

Identify Web Visitors and get their Mailing Address for Follow-up: Amplify potentially allows users to identify web visitors and obtain their mailing addresses, potentially bridging the gap between online and offline marketing for personalized follow-up.

Social Match: Amplify's Social Match feature potentially delivers targeted social media ads to the mailing list by matching each record to their Facebook or Instagram accounts, potentially increasing brand exposure and reinforcing the marketing efforts.

Online Follow-Up: Amplify's Online Follow-Up feature potentially strategically and continuously exposes prospects to the campaign online, potentially maximizing conversion chances and improving overall campaign results.

Social Media Follow-Up: Amplify's Social Media Follow-Up feature potentially enables users to follow up with prospects on social media platforms like Facebook and Instagram, potentially nurturing relationships and increasing engagement.

LEADMatch: Amplify's LEADMatch feature potentially allows users to match their mailing list to online leads and obtain their mailing addresses, potentially enhancing lead nurturing and increasing conversion chances.

Informed Delivery®: Amplify integrates with Informed Delivery, potentially providing a grayscale image of the mailpiece to recipients, potentially increasing brand exposure and engagement with the target audience.