Amplify by Bluegrass

Amplify by Bluegrass is a platform offered by Bluegrass Integrated Communications that aims to enhance marketing campaigns by seamlessly integrating direct mail with digital channels. According to the vendor, Amplify is designed to cater to marketing professionals, advertising agencies, e-commerce businesses, retail companies, and real estate agencies of various sizes. The following are key features of Amplify:

Mail Tracking: According to the vendor, Amplify allows users to track the delivery of their direct mail campaigns in real-time, providing updates on when mailing pieces reach mailboxes. This feature is said to assist users in preparing for new calls and online leads.

Informed Delivery: Amplify integrates with Informed Delivery® to include a full-color, clickable ad within the grayscale email preview sent by USPS. The vendor claims that this feature enables users to track the geographic locations where Informed Delivery® emails have been opened, providing a digital touchpoint for recipients before the physical mailing piece is delivered.

Call Tracking: Amplify provides live updates and recordings of every call received as a result of the direct mail campaign. The vendor states that this feature captures valuable demographics such as name, address, phone number, age range, and gender, which can assist in building targeted mailing lists and planning future campaigns.

Online Follow-Up: Amplify shows follow-up ads to prospects who have visited the website but left without taking action. According to the vendor, this feature helps redirect prospects back to the website through Google® Network ads, potentially increasing the chances of conversion. The vendor also claims that this feature is compatible with EDDM (Every Door Direct Mail) campaigns.

Social Media Follow-Up: Amplify displays follow-up ads on Facebook® and Instagram® newsfeeds to keep prospects engaged with the campaign message. According to the vendor, this feature helps maintain visibility and reinforces the campaign's impact. The vendor also states that this feature is compatible with EDDM campaigns.

Social Match: Amplify matches the mailing list with Facebook® and Instagram® user accounts, ensuring that the target market receives the same message on their social feeds. According to the vendor, this feature is also compatible with EDDM campaigns.

Lead Match: Amplify provides a list of website visitors from the mailing list and their actions. The vendor claims that this feature allows businesses to send mailings to unique visitors who have visited the website, even if they weren't on the original mailing list. The vendor suggests that this feature offers true attribution for direct mail campaigns.

YouTube Ads Amplify Plus: Amplify Plus engages the audience with dynamic in-stream video ads on YouTube, aiming to capture attention and effectively convey the campaign's message.

Discovery Ads Amplify Plus: Amplify Plus displays ads across the entire Google network based on users' interests, history, and device information. According to the vendor, this feature targets users who are likely to take action, expanding the reach and impact of the campaign.

Google Geotargeting Amplify Plus: Amplify Plus allows businesses to select specific locations and show ads to qualified prospects in those areas. The vendor suggests that this feature increases the relevance and effectiveness of the campaign by targeting specific geographic regions.