Professional Equipment
Rating: 10 out of 10
March 18, 2025
Vetted Review
Verified User
5 years of experience
I use Adobe Premiere Pro to create marketing material content for social media purposes. This software allows me to create more dynamic content for marketing purposes that gets better rates of interaction from viewers and allows me to show video content as opposed to only static images. Adobe Premiere Pro gives me greater control over my video content as opposed to other editing software. This is the software professionals use, but it's not impossible to use as a casual user!
- Allows for video and sound mixing
- Create any kind of motion or transition
- Allows for full control over the final deliverable
Cons
- The software interface can be really quite overwhelming visually
- It can be difficult to understand where to find tools and they are not very user-friendly if you are trying to learn the software without an introduction, but can be easy to use once you know what you are doing
- It can be difficult to switch between views
- Adobe Premiere Pro helps us get better interaction with our marketing materials on social media as a B2B company
- Adobe Premiere Pro can be time consuming to learn and use (if you are not well-versed or use it regularly to stay savvy) and can cause a larger investment of time and therefore pay to your employee using the software.
I have also used Adobe Premiere Rush (a less capable but more streamlined and easier to use version of Adobe Premiere Pro) and Canva to produce video content. Ultimately I will choose to use Adobe Premiere Pro every time. I always end up wanting to do something in Rush that I cannot and switch to Adobe Premiere Pro, and Canva just frustrates me with its extreme limitations.
3
We use Adobe Premiere Pro to create marketing materials for our professional services business. These are usually short videos that highlight a project or event and then we use the videos on our social media or website. These videos incorporate photos, raw footage, graphics, and sound. We don't create these on a super regular basis, but we need them from time to time.
3
Adobe Premiere Pro can be intimidating to use because it is not super intuitive or user friendly. It's fine once you've figured it out and learned how to use it and it works well, but it's always a slow program for people to learn. Our users need to already understand the basics of videography, sound, and a little bit of how to use related Adobe products.
- Social Media
- Website
- Project Promotion
- For hiring/recruitment