Overview
What is Adobe Experience Manager?
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and…
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What is Adobe Experience Manager?
Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.
Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.
Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.
Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.
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Adobe Experience Manager Technical Details
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Mobile Application | No |
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Reviews From Top Reviewers
AEM | Tool in Adobe Suite that is most useful
- Content and assets are managed effectively with AEM, which allows team members to utilize this content effectively.
- Moreover, as it is part of the Adobe suite, its integration with other Adobe products such as ACS is very easy and effective, compared with others.
- Components availability
Cons
- Reporting part need improvement
- Difficult to learn if you are not from UI background
- The product is contributing to the investment done by the organization as Adobe experience manager helps us in managing content correctly, which increases traffic on websites and pages developed for clients.
- No additional tools are needed as it is part of Adobe's suite, which makes it less expensive than other tools, and it provides a high return on investment.
Adobe Experience Manager (AEM) Review
- The obvious main benefit is how well it integrates with other adobe products, such as Adobe Target, Adobe Analytics, etc.
- Like many of Adobe's products, AEM is constantly adapting and updating. These updates can - at times - be cumbersome with other products in my humble opinion due to superfluous changes that do not add any concrete value, rather change the aesthetics of the product; however, with AEM these updates are often helpful, and the coinciding communication is also very well received.
- The drag/drop sort of 'GUI' interface is nice and has a lower learning curve than some other products.
Cons
- Templates can be a little more tricky to create/edit without a certain level of technical acumen.
- AEM, not unlike Target, AAM, Adobe Analytics, and most adobe products in this space, is no stranger to its fair share of glitches/outages/downtime, which can at times lead to needing to contact Adobe support, which is the last thing you want to do.
- In accordance with their support, the documentation for AEM is pretty spotty; much of it can be either a) hard to find or b) well out of date, or both.
- Increased efficiency (where used in a desired out-of-the-box way).
- Increased organization.
- Additional efficiency gains when training new individuals on how to use.
Things to know before selecting AEM as your CMS
- Efficiently manages digital content which can be searched and accessed easily.
- Physical forms can be digitalized completing the validation process of forms quickly and efficiently.
- Headless CMS approach to minimize the impact of failure.
- Eliminates long development cycles.
Cons
- Complexity in using the platform requires a specific skill set such as java programming.
- AEM forms can be simplified in terms of component design.
- Product UI can be simplified.
- Increased customer page visits by 25% due to better experience as compared to previous CMS.
- Decrease in customer bounce rate.
- Cost-saving in marketing budget with better management of resources with tags.
Good enough for most large organizations assuming they can afford it.
- It's possible to break down elements of pages into distinct reusable components [that are] useful.
- The multi-site manager feature is helpful when managing a site that spans multiple countries and/or languages.
- It works well with Adobe Assets when needing to pull in assets, such as images or PDFs.
Cons
- The code it produces tends to be more bloated than I would like, which isn't great for page loading times.
- While the obvious site search solution to use on AEM-created sites is the Adobe solution, Search & Promote, Adobe has not made [the] investment in S&P a priority for years.
- While there is some flexibility in the relationship between internal folder structures and public-facing web page URLs, there are some limitations [that] I have found frustrating.
- It's not cheap, especially if you need advanced web features [that] require investment in other Adobe tools, like Target, or need seats for many users. The expenses can add up quickly.
- Its blog functionality is underwhelming, which means we have to continue using WordPress for some content. WordPress isn't expensive, but there are overheads incurred just from not being able to do everything in Adobe Experience Manager.
- I am not convinced that the generated code on our web pages has had a positive impact on our SEO.
Give your content a break
- I love the native integration with Adobe Campaign that it has
- Email template/page design functionality
- Ability to pull through personalisation fields and blocks into AEM
- Headless content capability
Cons
- I find AEM to be quite click-heavy. Moving from area to area requires 'layering multiple sub-menus to reach the end goal
- Naming convention or navigational logic could be improved. For big corp clients, there will be thousands of pages, assets, forms to navigate through, and having to come up with a very short (so it fits) naming convention can be a challenge
- Synching up with Adobe Campaign. Having to break the synch in order to make changes and then have the two platforms out of sync. it would be great to have the option to do bi-directional sync.
- better customer experience
- increased customer loyalty
- reduced operational costs if multiple content platforms are replaced by one