AdEspresso is a great starter tool if you want to get serious about Facebook & LinkedIn advertising!
Rating: 8 out of 10
July 20, 2021
CC
Vetted Review
Verified User
3 years of experience
We used AdEspresso [by Hootsuite] for our internal and client social media advertising. It is a great tool because it allows you easy create and schedule Facebook and LinkedIn ads, using previously saved audiences. It's very user friendly and allows you to plan out your budget and execute your objectives, offering advice along the way so you can get the most out of your budget.
- Very user friendly tool that makes it so easy to create ads
- There are lots of prompts and drop downs so you know what to include
- Offers advice for getting the most out of your budget
- Easy to split test ads and see what's working best
Cons
- It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
- There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
- Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
70%
7.0
70%
7.0
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6.7
- They have helped us greatly in lead generation for internal marketing efforts
- Big focus on lead generation for clients, have helped sell dozens of homes for them!
- Engagement and lead gen saw a big increase while using AdEspresso
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.