Nonprofit Advocacy Software is a compilation of tools used for creating advocacy campaigns online.
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Nonprofit Advocacy Software is a compilation of tools used for creating advocacy campaigns online. This software primarily uses email marketing and marketing automation to communicate with supporters. Nonprofit advocacy software is used to plan advocacy events, fundraise, and monitor the success of advocacy campaigns.
Although nonprofit advocacy software collects and stores data, nonprofit CRM systems are responsible for maintaining relationships with supporters. Nonprofit advocacy software integrates with nonprofit CRM systems to manage data collected from forms and surveys.
Nonprofit advocacy software includes the following identifiable features:
Virtual and in-person event planning
Peer-to-peer recruitment
Email marketing
Donation management
Online forms and surveys
Reports to monitor campaign effectiveness
Data collection and storage
Multi-channel communications with supporters
Integrations with nonprofit CRM, donor management, and fundraising software
When comparing nonprofit advocacy software, consider the following factors:
Integrations: Nonprofit advocacy software integrates with nonprofit CRM software, donor management software, and nonprofit fundraising software. When comparing these products, be sure that they integrate with your organization’s existing systems.
Communication Channels: Although nonprofit advocacy software offers email marketing tools, there are products that focus on phone banking or text messages. Before purchasing nonprofit advocacy software, you should determine which communication channel will best support your recruitment and fundraising efforts.
Social Media Features: Social media platforms are essential for launching a successful advocacy campaign. Nonprofit advocacy software can include social media features for sharing content, using targeted actions to contact public officials, and creating posts from pre-built templates.
Nonprofit advocacy software vendors typically charge a monthly or annual subscription fee. The pricing model can be determined by the number of users, contacts, or events. There are products that offer free subscriptions with limited marketing features. Nonprofit advocacy software can range from $20/month to over $400/month.
