Local Listing Management Software
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Learn More About Local Listing Management Software
What is Local Listing Management?
When consumers need to find a certain type of business, one of the first places they turn to is Google, or Google Maps, or Apple Maps, or Yelp, or TripAdvisor, etc. Nowadays, most consumers use the internet to search for a business or research what their options are.
Businesses therefore need to make sure that their business location and details are accurate and updated across search engine results and other online business directories. This is especially true for local brick and mortar businesses, retail stores, and marketing agencies that provide SEO services and consultation for their clients.
The process of claiming, updating, and maintaining your business information across these channels is called local listing management. Typically, this involves adding or updating your business name, phone number, and physical address (also called ‘NAP’ data) at a minimum. But other information like a short description of your business, products or services offered, and hours of operation are valuable for potential customers to see as well.
Local listing management software allows businesses to manage their business listing across all relevant channels and online business directories, from one central hub. Some local listing management software focuses purely on managing business information across online directories. Others offer local listing management capabilities as part of a large search engine optimization (SEO) or consumer ratings and reviews platform. Local listing management is often an important part of a business’s local SEO strategy.
Local Listing Management Software Features
Most local listing management tools will have the following features:
Business listings management
Real-time listing updates
Duplicate listing removal
Listing optimization
Network of business directories
Integrations with Google and other business directories
Reporting and analytics
SEO tools or consumer ratings and reviews software that offers local listing management may also offer these advanced features:
Position and keyword tracking
Competitive SEO analysis
Social posting
Review management
New review alerts
Review reporting and sentiment analysis
Local Listing Management Software Comparison
Before deciding to purchase a new local listing management software, consider the following key factors:
Type of tool: Are you looking for a purely local listing management tool? Or are you also looking for either an SEO platform or consumer ratings and review platform? Many SEO tools offer local listing management as part of their suite of optimization capabilities. Reputation management (i.e. consumer reviews) platforms also include local listing management features. Products that primarily focus on local listing management will likely be cheaper than larger SEO or consumer reviews platforms.
Ease of use: Make sure the platform you invest in is easy to use, especially if there are multiple people on your team that will be making updates through the platform. This is especially crucial for small businesses that will be using the platform frequently to do things like adjust hours of operations, list new services or products, or add new pictures or videos to their listing.
Pricing Information
Prices for local listing management software can vary widely. The cost depends on the number of business directory websites and apps you want to connect to, the number of business locations that need to be managed, and the range of features included. Most vendors charge a yearly rate anywhere between $130 up to $1,000. Certain vendors that have a one-time fee per location typically charge between $20-$50 for basic local listing management.
Certain vendors like LocalFX and BrightLocal give all users access to the full range of features their platforms offer and charge per listing location. On the other hand, vendors like Yext, Moz Local, and SEMRush offer advanced features on higher-tier plans.
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Frequently Asked Questions
What does local listing management software do?
What are the benefits of using local listing management software?
There are several benefits of using local listing software:
- Ability to control business information and make sure it’s consistent across the web from one platform
- More visibility for your business by being represented across multiple online directories
- Increased traffic to your online website from linking to it on business directories
- Time savings from not needing to update them all individually
- SEO benefits like higher ranking within search results and more organic traffic to your business website
- Ability to communicate real-time updates to consumers
What is the best local listing management software?
Some popular local listing management products include:
How much does local listing management software cost?
Prices can vary depending on variables like the number of locations that need to be managed and the range of features included. Comprehensive local listing management software can cost anywhere from $130 to $1,000 per year.
More basic local listing tools may charge a smaller one-time fee ( $20-$50) per location. Businesses looking for a robust local listing management solution with additional SEO or reputation management features should expect to pay at least about $150 per year, if not more.