TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.
We compared it with Google Tag Manager but selected it because of good features and pricing. This product works best for small organizations. Plus the pricing is also accordingly low. The product is good and works amazing for less number of team members.
I believe Slack does work better than Signal for PC and office-oriented teams, but found that signal was the go-to for a rapidly growing and dismantling structure like a campaign. The Mobile interface, and the use of cell phone numbers rather than emails as a form of …
Verified User
Analyst
Chose TransUnion TruAudience
We're currently using Signal Tag Management because Google Tag Manager wasn't as robust as it is now. It gets the job done, but we do have our challenges with editing or creating existing tags whenever there is an issue with the site. It requires a lot of time to go through …
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does.
BrightTag is the only tag management system that I have used.
Verified User
Analyst
Chose TransUnion TruAudience
Bright tag is already in use within our company so there was some bias there.
TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.
Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
Creating the firing conditions for a tag.
Adding users to different groups with limited or full admin permissions.
If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does