Lookback vs. UserTesting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lookback
Score 7.5 out of 10
N/A
Lookback is a UX research platform for mobile & desktop moderated and unmoderated research, from the company of the same name in Palo Alto.N/A
UserTesting
Score 8.0 out of 10
N/A
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business demands.N/A
Pricing
LookbackUserTesting
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LookbackUserTesting
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LookbackUserTesting
Considered Both Products
Lookback

No answer on this topic

UserTesting
Chose UserTesting
UserTesting has a robust panel, and ease of setting up tasks. Lookback was particularly helpful to set up observation sessions and note taking.
Chose UserTesting
I wasn't the person who selected Usertesting, but I did use this in previous company so I was aware of their capabilities. I really enjoy how usertesting applies their research methods and have a greater support. The UserZoom was easy to handle but I don't remember how it was …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
LookbackUserTesting
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Enterprises
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LookbackUserTesting
Likelihood to Recommend
8.0
(1 ratings)
8.1
(144 ratings)
Likelihood to Renew
-
(0 ratings)
7.4
(5 ratings)
Usability
-
(0 ratings)
8.4
(132 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
8.9
(133 ratings)
Implementation Rating
-
(0 ratings)
9.1
(3 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
LookbackUserTesting
Likelihood to Recommend
Lookback
Best suited to conduct remote interviews that are moderated and facilitated by the interviewer/researcher.
Not the best if you want to do it unmoderated, there are much more sophisticated tools out there. Unfortunately, for a design research team that does both these kids of research, it can be hard to get budgets to get two softwares and hence the Unmoderated Feature can seem super undercooked and doesn’t really do the job.
Otherwise it’s a great tool
Read full review
UserTesting
UserTesting is excellent for solving complex content problems. A lot of work I do is based on compliance messaging, some of which is convoluted and confusing for users. If I can test variants of the content on users to find a way that's both compliant and user friendly then I've done my job well, UserTesting is essential in helping me do that. Regarding less appropriate scenarios, I honestly can't think of anything specific that affects my career. It would not be easy to use for physical product testing, considering the platform is online only.
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Pros
Lookback
  • Organising interviews for mobile devices
  • Observer links so people can watch without interrupting the session
  • Video transcriptions
Read full review
UserTesting
  • Post AB testing problem solving to understand why experiences didn't get the intended results
  • Discovery and framing to learn what the users needs are
  • Early iterative prototyping to learn what users think about new mental models and experiences
  • Late stage prototyping to validate the experience
  • To learn about content and what users think about it
Read full review
Cons
Lookback
  • Unmoderated interviews is still under cooked as a feature
  • The process of how participants have to download an app to start an interview is a large friction point for us
Read full review
UserTesting
  • Missing the ability to create folders or tag tests which have been sent out in multiple or successive rounds
  • Word clouds for any verbal responses e.g. describe this page in 3 words
  • More logic to how highlight reels are created, or info pop ups on why they have been created/any interesting segments (this may be more of an AI part to the tool)
Read full review
Likelihood to Renew
Lookback
No answers on this topic
UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
Read full review
Usability
Lookback
No answers on this topic
UserTesting
I don't know if it's because of the way that the tasks/questions are inputted on the back end, especially with the different types of questions (verbal, multiple choice, scale, etc), I only found out after I've launched a test an error with my test plan even after I've gone through multiple rounds of review before launching. My eyes don't seem to catch errors well on the back-end even despite me working off a Google document of the test plan
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Reliability and Availability
Lookback
No answers on this topic
UserTesting
Never encountered any problems
Read full review
Performance
Lookback
No answers on this topic
UserTesting
Perfectly fine. Never had any problems.
Read full review
Support Rating
Lookback
No answers on this topic
UserTesting
We already had some meetings with the team, and the support was great. Also, e-mail responses used to be fast, and the CS team seems to be always available to help. Recently, we had problems recruiting participants, so they arranged a meeting to discuss this topic. So the support is great
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Implementation Rating
Lookback
No answers on this topic
UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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Alternatives Considered
Lookback
Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.
Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does
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UserTesting
User Testing is so much easier to use than other user testing tools. It's also pretty good for transcription and now they do transcription in Spanish, which is also an important part of my work and that was one of the reasons I used Dovetail. Now I still use Dovetail as it's a much better option for a research repository than user testing when using multiple research tools.
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Scalability
Lookback
No answers on this topic
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
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Return on Investment
Lookback
  • It allows stakeholder engagement and that’sa huge plus especially if it’s happening discretely in the background and theyre not interrupting the interview
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UserTesting
  • Cost savings of over $100K as we dont involve our research vendors as much as we used to do in the past
  • Better tested experience get out in the market quickly even when we don't have enough time available with our researchers; our designers who are well-trained on usertesting.com can test out quickly
Read full review
ScreenShots

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.