HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
HubSpot Marketing Hub
Score 8.6 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
I am long time user of SAP CRM, which is a heavy duty CRM but with a long implementation timeline. When selecting CRMs, we compared SAP CRM, Zoho and Salesforce (would never do a demo) and it was just hard to beat the simplicity and cost of HubSpot. Basically, I can turn it on …
HubSpot Sales Hub has definitely improved and changed our sales activity. you can automate sequences, track lead lifecycle and create deals, this helps to structure sales pipeline, track deals. this way we don't lose any information anymore, it helps us to follow up our …
Actually, for us, all products were treated like one. We had to get familiar with HubSpot, and then this allowed us to walk through the different hubs and know what was going on. It was great because it allowed the team to work closely.
The ability to incorporate custom fields and objects gives great versatility to Hubspot CRM, however the lack of ability to incorporate a lot of that custom data into reporting and dashboards means that outside of list management, there isn't much upside to relying on custom …
HubSpot CRM automates more sales activities than any other CRM I've experienced. Admin is a breeze, especially compared to some. And, of course, the price point is compelling.
HubSpot beat them 10-0. We used it before we knew about Hubspot. I dont mean to trash Capsule but it was no use to me. It might help other people out there, but it wasn't adding any value to our organization. I recommend Hubspot even in my dreams.
Salesforce is really expensive and HubSpot CRM is free. Salesforce is complex and HubSpot CRM is easy. Salesforce is clunky and old and HubSpot CRM is fluid and new (and always getting better)
There is no comparison between HubSpot and SharpSpring. HubSpot is a lot more accurate in the tracking of the activity, and easier to use and learn. I often train clients on it, and they all pick it up in no time, and once they start using it they never go back.
Less functionalities yet comparable to the number of usable functionalities (functionalities that ACTUALLY get used on a day to day basis by most companies). Much easier to use and more user-friendly (especially when bringing on an older, more traditional generation).
Verified User
Director
Chose HubSpot CRM
We didn't know what we were doing. Just created a tracking system through Google Drive and went for it. Hubspot CRM is elite compared to that. Spend the time and migrate over to Hubspot CRM, you won't regret it. It will revolutionize the way you track sales. Had we started with …
Hubspot CRM is much simpler than other CRMs I have used. We use the free version of Hubspot right now because it came with our subscription. I think SFDC is a better overall tool, but it isn't effective if you have bad SFDC administrators. Ultimately the ease of use of the …
Hubspot has quicker onboarding, a larger library of instructional videos and a better support team both online and via chat. The larger library allows for multiple users in your company to learn at once and get the sales and marketing team working on the content and overall …
We were using Capsule before HubSpot and we also evaluated Infusionsoft. HubSpot CRM has the best user interface by far and is also the best value for money...seeing as it's free. Capsule was ugly, and didn't have half of the capabilities that HubSpot has. Infusionsoft was …
The ease of use and the possibility of it being in the cloud. Vtiger is a great CRM but you need to have someone who knows how to implement it and how to program it whenever you need a new feature. The problem with this is that you constantly need to upgrade to the next version …
It was impossible to get my team to consistently use Base CRM. It was a fine tool, but HubSpot's CRM is superior for our business and our team actually uses and enjoys using the CRM now.
HubSpot appeared to be the most user-friendly, with intuitive interfaces and comprehensive training. We also liked the level of support offered by HubSpot when setting up the system, as well as learning how to be good marketers.
HubSpot is all around a more robust platform. It offers a lot more components to the marketing automation process and tracking needs. While many small business teams would benefit from products like Act-On and MailChimp, EMMA (who I also love), and Pardot, HubSpot is the clear …
While Act-On does collect lead information, it does not provide as complete a solution as HubSpot, nor was it as easy to use. The creation of landing and thank you pages was cumbersome and not as easily implemented. We chose HubSpot because it creates an entire solution that …
HubSpot is superior to other marketing automation platforms including Marketo and Pardot. HubSpot is a complete integrated marketing automation platform that provides all aspects of marketing from content management, demand generation, social media, lead nurturing, and …
Based on my analysis and experience, HubSpot is the optimal marketing automation solution for small and mid-sized businesses committed to inbound marketing and content marketing. Companies must have sufficient content to share to drive awareness, site visits and leads and then …
Eloqua is a complex solution, that can support many actions from a marketing department. My experience comparing the two systems, would be that the complexity means that you do less, if you don't have staff that are really strong in using the solution. With HubSpot, you don't …
HubSpot is all encompassing with an amazing user interface. It's as simple as that. Update: We use so many tools that HubSpot has to offer. Before HubSpot, we were using an email provider with a separate service for landing pages. Not cool. Too many things were disconnected by …
HubSpot is leaps and bounds above other marketing technology platforms that I have used. While other platforms have really been email marketing solutions, HubSpot is literally an extension of my sales and marketing team.
I used ONTRAPORT, previously called Office Autopilot, for a couple of years. I loved it. It was very user friendly.
I also used Sendpepper, ONTRAPORT's little brother, for a while as well. I loved it also. It was very user friendly, had a degree of auto email functionality, and …
Sure, you could cobble together free and/or paid tools to do some of the work of HubSpot. But your toolset will most likely still not measure up to the integration afforded by using HubSpot. From one dashboard and reports (both standard and custom), you can get a pulse of your …
I've looked at all the major competitors and those that offered just a few of the features. For us it was about the end-to-end marketing and sales solution. We needed one platform that could do all of our marketing in one place as well as integrate with a sales CRM. The other …
Way way better. All in one place. Google Analytics has a better user story and traffic flow capability so we still rely on it in some situations. It also has better event tracking and stronger analytics especially considering the free price tag. But when it comes to a lead …
We use Pardot for email marketing. HubSpot seems to have much better reporting, opt-in/opt-out options and a cleaner interface.
Verified User
Program Manager
Chose HubSpot Marketing Hub
I don't want to call out any companies specifically but what I will say is that we have seen many clients come to us using several tools to essentially do what HubSpot can do. They save money and time by transitioning to HubSpot.
...and a lot of other smaller apps to help us with our marketing campaign. So the biggest improvement is that you have all the same options in one package. This fact is very very important. This also means that when we found HubSpot we really didn't look into alternatives, but …
HubSpot combines both Hootsuite and WordPress together into a seamless platform for updating website pages, scheduling social media, and posting blogs. It tracks all forms of contact between companies and the contacts, while easily giving more options for communicating between …
The well suited scenario is when I want to follow up to the people whom I reached previously. With the feature "Sequences", it automatically sends the follow ups, who didn't replied in the previous days. This also helped my sales team to close the deals. The less appropriate scenario is when we want to do deep customization.
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Hubspot is far superior to our previously used CRM, providing more automation and visibility of individual/company performance. It is also more cost-effective for multiple staff members and provides them with functionality to speed up their processes and complete their tasks more efficiently.
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
HubSpot is great for tracking deals - we use the deal pipeline to understand the part of the lifecycle that each and every deal is currently in. It also provides good historical information.
The contacts section is great for storing and managing engaged users for our mailing list. We utilise this feature with the free version.
The customisable dashboard is a great feature that enables you to keep the most important information on the home screen at log-in