Folloze vs. Tripadvisor Business Advantage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Folloze
Score 7.7 out of 10
Enterprise companies (1,001+ employees)
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one…N/A
Tripadvisor Business Advantage
Score 10.0 out of 10
N/A
Tripadvisor Business Advantage is a premium business offering used to stand apart from the competition on the popular booking engine. Users can add videos to their profile, or storyboards, highlight favored customer reviews, and convert bookings with an enhanced mobile app. The user can also track the business's performance over time and get insights from guests and competitors.N/A
Pricing
FollozeTripadvisor Business Advantage
Editions & Modules
Folloze
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
FollozeTripadvisor Business Advantage
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
FollozeTripadvisor Business Advantage
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
FollozeTripadvisor Business Advantage
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
7.7
9 Ratings
5% below category average
Tripadvisor Business Advantage
-
Ratings
Automated routing and prioritization7.59 Ratings00 Ratings
Customer interaction histories7.59 Ratings00 Ratings
Syndicated content7.58 Ratings00 Ratings
Personalization8.19 Ratings00 Ratings
Engagement data tracking8.09 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Folloze
7.4
8 Ratings
5% below category average
Tripadvisor Business Advantage
-
Ratings
Ad campaign creation7.48 Ratings00 Ratings
Display advertising7.58 Ratings00 Ratings
Contextual advertising7.68 Ratings00 Ratings
Social advertising7.08 Ratings00 Ratings
Ad reporting and analytics7.68 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
7.4
9 Ratings
9% below category average
Tripadvisor Business Advantage
-
Ratings
Standard visitor segmentation7.49 Ratings00 Ratings
Behavioral visitor segmentation7.49 Ratings00 Ratings
ABM sales intelligence7.59 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
7.0
9 Ratings
12% below category average
Tripadvisor Business Advantage
-
Ratings
3rd party intent signals6.59 Ratings00 Ratings
Downstream intent signals7.28 Ratings00 Ratings
Account identification7.59 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Folloze
7.7
8 Ratings
8% below category average
Tripadvisor Business Advantage
-
Ratings
Automated workflow & orchestration7.78 Ratings00 Ratings
Best Alternatives
FollozeTripadvisor Business Advantage
Small Businesses
Dealfront
Dealfront
Score 7.8 out of 10
Rithum
Rithum
Score 6.0 out of 10
Medium-sized Companies
LeanData
LeanData
Score 10.0 out of 10
Folloze
Folloze
Score 7.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Folloze
Folloze
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FollozeTripadvisor Business Advantage
Likelihood to Recommend
7.4
(47 ratings)
-
(0 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
8.1
(47 ratings)
-
(0 ratings)
Availability
8.2
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
7.4
(41 ratings)
-
(0 ratings)
Online Training
4.5
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Configurability
5.5
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
5.5
(1 ratings)
-
(0 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
FollozeTripadvisor Business Advantage
Likelihood to Recommend
Folloze
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
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Tripadvisor
No answers on this topic
Pros
Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
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Tripadvisor
No answers on this topic
Cons
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
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Tripadvisor
No answers on this topic
Likelihood to Renew
Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
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Tripadvisor
No answers on this topic
Usability
Folloze
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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Tripadvisor
No answers on this topic
Reliability and Availability
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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Tripadvisor
No answers on this topic
Performance
Folloze
pages load slow sometimes
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Tripadvisor
No answers on this topic
Support Rating
Folloze
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
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Tripadvisor
No answers on this topic
Online Training
Folloze
5 as we did it with our own people in house and not with Folloze
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Tripadvisor
No answers on this topic
Implementation Rating
Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
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Tripadvisor
No answers on this topic
Alternatives Considered
Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
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Tripadvisor
No answers on this topic
Contract Terms and Pricing Model
Folloze
cannot disclose
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Tripadvisor
No answers on this topic
Scalability
Folloze
there are still a lot of things that need to be made available within the product
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Tripadvisor
No answers on this topic
Return on Investment
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
Tripadvisor
No answers on this topic
ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.