Overview
What is Demandbase One?
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage…
Demandbase enables our sales and marketing team to execute our targeted account strategy
Best B2B DSP and Orchestration Platform for ABM Plays
Great features and value
Demandbase has improved our ABM efforts and improved our sales and marketing alignment
Driving GTM Success with Demandbase
Demandbase - our staple ABM platform.
ABM B2B Platform
Demanbase powers our ABX journey.
5 Stars!
We use it primarily for account based marketing and sales …
Being everywhere our prospects and customers are
Best in class ABM platform
The perfect tool for high growth marketing teams
Best ABM Platform
Demandbase - Indispensible for Sales & Marketing Professionals
ABM Super Tool
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Display advertising (5)9.191%
- Standard visitor segmentation (5)8.888%
- Customer interaction histories (5)8.686%
- Ad campaign creation (5)8.585%
Pricing
What is Demandbase One?
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Demandbase Google Analytics Demo
Build an Account List on Demandbase
Features
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 8.5Automated routing and prioritization(3) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 8.6Customer interaction histories(5) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 8.6Syndicated content(2) Ratings
Republished content on third-party sites.
- 9Personalization(5) Ratings
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
- 8.6Engagement data tracking(5) Ratings
Tracking for account-based customer engagement across multiple channels.
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 8.5Ad campaign creation(5) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 9.1Display advertising(5) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 8.2Contextual advertising(4) Ratings
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
- 8.2Social advertising(4) Ratings
Advertising on social media platforms like Facebook, LinkedIn, etc.
- 8.5Ad reporting and analytics(5) Ratings
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.8Standard visitor segmentation(5) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 9Behavioral visitor segmentation(5) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 9.1ABM sales intelligence(5) Ratings
Demographic and firmographic data covering contacts, businesses, and industries.
Intent Data
Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.
- 93rd party intent signals(5) Ratings
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
- 8.2Downstream intent signals(4) Ratings
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
- 9.1Account identification(5) Ratings
Helps sales and marketing teams identify accounts showing intent to make a purchase.
ABM Integrations
ABM platform integrations with third-party software and internal tools to enable organizational workflows.
- 9.1Automated workflow & orchestration(5) Ratings
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Demandbase One?
Demandbase One Features
- Supported: Account-Based Advertising
- Supported: Website Personalization
- Supported: ABM Analytics
- Supported: AI-Driven Account Identification
- Supported: AI-Driven Sales Development
- Supported: Conversion Optimization
- Supported: AI-Driven Content Recommendations
- Supported: Audience Segmentation
- Supported: Real-Time Intent
Demandbase One Competitors
- Terminus ABM Platform
- Dun & Bradstreet
Demandbase One Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Global |
Supported Languages | English |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(141)Community Insights
- Business Problems Solved
Demandbase and Engagio are versatile tools that have proven to be invaluable for understanding website visitor demographics, analyzing their interests, and driving successful marketing and sales strategies. According to users, Demandbase has been highly effective in predictive behavioral marketing, identifying behaviors that drive leads and opportunities, and facilitating meaningful conversations with the sales team. It enables companies to determine if their target accounts are visiting and engaging with their website, leading to more personalized and effective engagement. Engagio, on the other hand, offers account-based views for both sales and marketing, providing valuable insights into account engagement through heat maps and visualizing prospect activities.
One of the key features of Demandbase is its ability to serve targeted advertising and re-targeting efforts, reducing ad spend waste and enabling personalized engagement with specific accounts. The Forms product has been instrumental in increasing form conversions by augmenting non-critical data and standardizing CRM data for reporting purposes. Demandbase's website content targeting feature allows companies to deliver a personalized experience, resulting in increased engagement and conversion rates. Another notable use case is Demand Analytics, which keeps sales teams informed about targeted prospects visiting their website who may not be in their CRM database.
Demandbase is widely implemented within marketing departments to clean and append account data through its integration with Marketo, providing accurate data regarding target accounts for multiple products. It plays a vital role in account-based campaign strategies, offering web personalization, progressive profiling, and web traffic analysis. The ABX Cloud component helps track engagement, manage target account tiers, personalize website content, and conduct analytics. The Advertising Cloud assists in targeting advertising efforts towards specific accounts.
Users have praised Demandbase for providing visibility into account activity and driving engagement strategies for both marketing and sales teams. It has been particularly useful in creating separate subscription reports for different regions, ensuring relevant data is delivered to the appropriate individuals. Engagio, with its seamless integration with Salesforce, allows for tracking website visitors, analyzing their digital behavior, assigning lead and account scores, and measuring customer engagement. It has been commended for its focus on enabling reporting of account-level metrics for ABM programs and providing valuable insights into the impact of marketing on target accounts.
Overall, Demandbase and Engagio have consistently demonstrated their value by understanding customer behavior, enabling effective personalized engagement strategies, supporting account-based marketing needs, providing detailed insights into account engagement, organizing data across platforms, prioritizing accounts, and presenting valuable insights to sales teams. These tools have become essential for companies looking to optimize their marketing and sales efforts and drive revenue growth through targeted account approaches.
Attribute Ratings
Reviews
(1-25 of 50)Demandbase enables our sales and marketing team to execute our targeted account strategy
- Taking CRM 1st party data to build machine learning models
- Automating actions between our Salesforce and Marketo instances
- Launch in-platform advertising to lift targeted accounts into pipeline
- Licensing model is confusing
- UI bugs within some of the setup
- Internal user usage reporting
Best B2B DSP and Orchestration Platform for ABM Plays
We also leverage Orchestration which allows us to create strategic omni-channel marketing plays, targeting the right audiences on the platforms they engage with most, at the right time.
In addition, sales leverages Demandbase in order to prioritize accounts and get alerted when their accounts are engaging with our business and showing intent.
- ABM Display Advertising for B2B
- Orchestration
- Sales Alerts
- Multiple Journey Stages (On their Road Map)
- Private Lists and Reports - missing functionality to leverage private lists in reporting and reports are missing the functionality to lock selectors on public reports.
Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business.
I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM.
Great features and value
- engagement data all in one view
- reports to view top account activity weekly
- view account movement dynamically through journey
- integrations with 3rd party platforms for additional engagement to be tracked
Demandbase has improved our ABM efforts and improved our sales and marketing alignment
- ABM
- Sales <> Marketing Alignment
- Audience Segmentation
- Target Account List & Orchestration
- Internal Analysis
- CRM Integration and Data Usage
Demandbase won't suit B2C companies, nor companies that work on low budgets. Also, if your campaigns are very conversion oriented - you might underutilize this platform, even though there's a workaround - you could use this platform for list creation and then target those lists elsewhere (it worked for us)
Driving GTM Success with Demandbase
- Analytics and Insights
- Account Prioritization
- Orchestration
- Account Based Advertising
- Journey Building
- None I can think of
Demandbase - our staple ABM platform.
- The Demandbase UI is user-friendly, easy to navigate and super intuitive.
- Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
- Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
- Ad targeting reporting in SFDC is currently missing
- Ad reach in to smaller accounts
ABM B2B Platform
- Intent Data
- Account Intelligence Email Alerts
- Advertising
- Integration with HubSpot
Decide which industries to target and when is the best time to approach them.
Sit down with your sales counterparts, make sure you understand their goals, and then work together to achieve them
Demanbase powers our ABX journey.
- Demandbase provides unified visibility to what is going on in accounts and helps shape the content and conversations we have with them.
- The ability to orchestrate and drive engagement across many channels and connect it to a personalized experience on our digital properties.
- Demandbase provides a data-centric conversation so we can look at what is happening in accounts and what is working and not just rely on hunches and guesses around which accounts are engaging with us, might be active in the market, etc.
- Would love to see Demandbase continue to expand global capabilities to identify the location of intent signals, support non-English language, etc.
- Expand advertising targeting capabilities at the persona level to tailor specific ads by role for known and new contacts.
5 Stars!
We use it primarily for account based marketing and sales enablement.
- Personalized Ads
- Sales enablement
- Customer service/account management
- Make it simplier
- Lower costs
- Increase use cases
The personalized marketing banner ads are great, and the weekly snapshot reporting for sales is also super helpful!
I'd recommend for anyone trying to implement across an org!
Being everywhere our prospects and customers are
- Support is quick to respond
- Self launching campaigns
- Strategy and optimization guidance
- Enabling contact roles to limit the access users have within Demandbase
- Performance measurement of bounce rates
Best in class ABM platform
- Insight on what prospects are engaging with
- Scores the content that prospects are engaging with to gauge how much interest a prospect potentially has
- Easy to navigate through the application.
- I trust the insights that Demandbase provides.
- Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
- The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
- It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
- Overall happy with the product
It's not a silver bullet. Some of the prospects may be doing research but are not in a buying cycle at the moment. It's helpful to not overly share what they've downloaded or engaged with but rather use a general elevator pitch with specific examples of how we could help with problems they're facing.
The perfect tool for high growth marketing teams
- Personalization for the website via any segmentation
- Easily create targeted advertisements and lists
- Strong segmentation of prospects and identify prospects by journey stage
- Definitely a learning curve, highly recommend doing their certification courses to get full use of the tool
Best ABM Platform
- Insight around intent data
- Account level analytics
- Account journey stages
- Account scoring
- Automation
- Integration
- Advertisement
- Speed of data sync
Demandbase - Indispensible for Sales & Marketing Professionals
- Dashboards - Provide the first, best key insights into user interest.
- Form fills - The second best area of key insights.
- Site Analytics - My favorite for broad-based, targeted marketing.
- Better training - It's always about usability and I think this could be vastly improved.
- Less is more. The interface could be simplified even further. Though it is pretty darn good as it sits.
- The emailed reports should show actual data so I don't have to go to the application.
ABM Super Tool
- Insights
- Marketing
- Account Prioritization
- Filters
- Engagement Minutes
It is less well suited if you are attempting to reach out to specific people at a certain company, as most of the engagement reports are about what anonymous sources searched at that company. There are some specific people, however.
Sophisticated platform for account-based marketing/sales needs
- Upload various target company lists into the platform to dissect the data.
- Set up specific advertising campaigns against multiple lists to support ABM's effort.
- Get real-time insights on how audiences engage with the content and how many times they have visited our web properties.
- Availability to target via paid social channels.
- Integrate with Microsoft Dynamics and not only Salesforce.
- Get actual people data on who has looked at the content.
- Accounts in my terrirtoy and the number of sites they have visisted
- Most engaged accounts
- Then who in the accounts is enganging out sites and Intents
- there is a ton of data, but it is had to understand it all
- need a more simple, clean view
- easier to make imputs or selection of what data I want to see.
Engagio, why did you join DemandBase?
- Account score based on engagement.
- Known contact engagement.
- Account reveal based on IP.
- Still too many unknown visitors to our site.
- Need to display more demographic data on the unknown visitors.
Great tool! Add to the arsenal.
- Recent marketing communication that was received.
- Search history of customers.
- Business landscape.
- Executives with interest.
- Notifications sometimes are not clear as to what made the customer engage.
- Ease of searching recent contacts.
- Better contact information for the engaged prospects.
- Intent based marketing information
- Notifications for sales teams
- Strategic intelligence delivery
- Integrations with major platforms.
- Ease of use
- Support documentation
- Training
- Quality of account success managers.
Demandbase is a leader in ABM, but it's pricey.
- The consultants are always helpful.
- Overall strategy development is great.
- Lots of data and insights
- Ease of activation
- Overall price is high.
- Limited CRM integrations
- Hard to tie to sales team efforts
ENGAGIO - POWERFUL AND ACTIONABLE INSIGHT
- Single sign-on support.
- More advanced permissions than just admin/user.
- Visualisation of the dashboard to get more insight outcome.
- Too many ways to create the same thing which creates confusion.
- Single sign-on support.
Territory Planning & Lead Tool
- Leads
- Territory planning
- Prospecting
- Accuracy of location
- Relevance of search
- Account activity
- Tracking lead engagement
- Showing which pages leads have visited
- Speed and response time could improve
- If the accounts you upload via CSV do not match to the letter, it will not work.
Demandbase does its job well with a few workarounds
- The targeting campaigns are very effective and create a high volume of impressions.
- The company database is quite extensive and it's rare a company isn't in there.
- Importing contacts can be a challenge when the names don't line up properly.
- Adding companies to a subsequent list could be much easier.