Twitter analytics: Understand followers, influencers; competitive research.
Formerly from Moz, Followerwonk is presently its own company since 2017.
$29
per month
Pricing
Followerwonk
Editions & Modules
Target
$29.00
per month
Multitask
$79.00
per month
Offerings
Pricing Offerings
Followerwonk
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
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Community Pulse
Followerwonk
Considered Both Products
Followerwonk
Verified User
Manager
Chose Followerwonk
I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that …
Followerwonk is the easiest tool to gain intelligence from and make actionable decisions based on your Twitter presence alone. While other tools can perform some of the same tasks, Followerwonk provides a suite of very effective and easy-to-use tools that allow for quick …
Verified User
Employee
Chose Followerwonk
Followerwonk and Google Analytics provide very different data and each resource gives insight into audience. GA helps with audience members who are already using our product, while Followerwonk helps us find new markets and audiences.
We were not looking for a solution like FollowerWonk, but it was provided free of charge with our Moz Pro subscription so we decided to give it a try. The only other similar tool we have used is the now shut down Twitalyzer. Twitalyzer was more of a tracking tool, while …
I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.