D&B Hoovers vs. D&B Optimizer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.8 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
D&B Optimizer
Score 7.6 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Pricing
D&B HooversD&B Optimizer
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversD&B Optimizer
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B HooversD&B Optimizer
Considered Both Products
D&B Hoovers
Chose D&B Hoovers
It's just more granular. It's good for very specific company data that other platforms don't have that level of specificity. To that end, I think they're very good at what they do compared to other tools like ZoomInfo.

Compared to ZoomInfo though, you kind of want to see D&B to …
D&B Optimizer

No answer on this topic

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
D&B HooversD&B Optimizer
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.1
90 Ratings
6% above category average
D&B Optimizer
5.7
2 Ratings
29% below category average
Advanced search8.186 Ratings3.52 Ratings
Identification of new leads7.880 Ratings5.12 Ratings
List quality8.087 Ratings5.12 Ratings
List upload/download8.580 Ratings8.02 Ratings
Ideal customer targeting7.877 Ratings4.42 Ratings
Load time/data access8.386 Ratings8.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.0
89 Ratings
6% above category average
D&B Optimizer
6.8
2 Ratings
11% below category average
Contact information7.081 Ratings6.92 Ratings
Company information8.788 Ratings6.22 Ratings
Industry information8.387 Ratings7.12 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
8.0
86 Ratings
7% above category average
D&B Optimizer
6.9
2 Ratings
7% below category average
Lead qualification process7.555 Ratings6.01 Ratings
Smart lists and recommendations7.664 Ratings6.02 Ratings
Salesforce integration8.145 Ratings9.02 Ratings
Company/business profiles8.680 Ratings4.32 Ratings
Alerts and reminders8.058 Ratings00 Ratings
Data hygiene7.868 Ratings8.82 Ratings
Automatic data refresh7.660 Ratings6.22 Ratings
Tags8.549 Ratings00 Ratings
Filters and segmentation8.666 Ratings8.21 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
9.3
37 Ratings
21% above category average
D&B Optimizer
7.3
1 Ratings
3% below category average
Sales email templates10.07 Ratings00 Ratings
Append emails to records8.637 Ratings7.31 Ratings
Best Alternatives
D&B HooversD&B Optimizer
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
LinkedIn Sales Navigator for Gmail
LinkedIn Sales Navigator for Gmail
Score 8.5 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversD&B Optimizer
Likelihood to Recommend
9.0
(95 ratings)
8.0
(2 ratings)
Likelihood to Renew
9.0
(8 ratings)
-
(0 ratings)
Usability
9.2
(3 ratings)
-
(0 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(6 ratings)
-
(0 ratings)
Implementation Rating
6.1
(4 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
D&B HooversD&B Optimizer
Likelihood to Recommend
Dun & Bradstreet
D&B Hoovers is excellent for when you need to find companies that meet certain parameters. It is great at telling you in a neat, summarized way about contact or location information. It is not great at giving you a scope or scale of the company. That typically requires a little due diligence checking against other sources.
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Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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Pros
Dun & Bradstreet
  • Easy to filter a list of hundreds of contacts to pair it down to just a few key people in either purchasing or engineering departments.
  • Searching for a company by their web domain instantly brings up the profile.
  • Once I have identified a company I wish to speak with, I can also see corporate linkage to other satellite offices or divisions under the corporate umbrella.
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Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
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Cons
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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Dun & Bradstreet
  • Sometimes missing records
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Likelihood to Renew
Dun & Bradstreet
We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company
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Dun & Bradstreet
No answers on this topic
Usability
Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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Dun & Bradstreet
No answers on this topic
Reliability and Availability
Dun & Bradstreet
Always available on desktop or mobile.
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Dun & Bradstreet
No answers on this topic
Performance
Dun & Bradstreet
Meets our needs
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Dun & Bradstreet
No answers on this topic
Support Rating
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Dun & Bradstreet
No answers on this topic
Implementation Rating
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Dun & Bradstreet
No answers on this topic
Alternatives Considered
Dun & Bradstreet
D&B is more cost-effective and is by far superior in its search and list-building capabilities. The main benefit (and really the only reason we use it) is that RocketReach has the ability to scan a LinkedIn profile and extract an email.
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Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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Scalability
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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Dun & Bradstreet
No answers on this topic
Return on Investment
Dun & Bradstreet
  • Helps me zero in on the right target companies based on various filters.
  • Time required to do the research has reduced many folds.
  • I think it also helps finds clients who have buyer intent and are most likely to buy our services.
  • Prospect response rates have increased by at least 20-30 %.
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Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.