DialogTech (formerly ifbyphone) offers call tracking, marketing attribution for calls, and other call analytics. Features include call attribution, call scoring, contextual call routing, call management, and automated voice notifications.
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Marchex
Score 8.0 out of 10
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Tracking, an analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.…
Pricewise, they were pretty similar, but DialogTech's customer service really won me over. My SEO/SEM provider also had a previous relationship with them, so there was a comfort level there.
DialogTech is well suited for franchise business models for both the franchisor and franchisee. For the franchisor, we have great insight into all of the calls that are happening for all locations. We can see what channels are driving the most high-quality calls and where we are seeing areas of opportunity. We utilize this data to coach our franchisees and digital agencies on where to spend more digital dollars and where to pull back from.
The Marchex platform is suitable for you to draw conclusions on how to approach your users. It also helps you with conversational improvements and data analysis. I recommend if you already have a large user base who buy your service and are always asking for explanations to hire Marchex for sure
Marchex does exactly what you need it to do. It allows businesses to quickly and effectively create online and offline call-tracking numbers to measure marketing performance.
Marchex offers a variety of additional options, features, and capabilities outside of their core business model, which is call tracking. These business offerings appeal to smaller businesses, since they are primarily an enterprise-level call-tracking platform.
Marchex allows you to listen and mark phone calls based on whether or not they lead to a conversion, if you business has the time to manage this process, it is an effective way to determine which source/mediums are providing the highest inside-conversion rate.
Improving the reporting to include graphic displays/data visualization natively rather than exporting to Excel.
Customize call length reporting and filtering. Options now are <1 minute, 1-5 minutes, etc. But < 2 minutes is a better option because it takes a minute just to get through prompts and listen to a voicemail greeting.
Although customer support is only a phone call away, trouble shooting was not their strongest area. There was usually only one person who could help with technical support and getting past the gate keepers to talk to that person was not easy.
Salesmen were difficult to get in touch with. You think it would be easy to negotiate a contract to add more services but this proved to be a difficult task as well.
Online reporting could use improvement. If you wanted to sift through data you had to download a spreadsheet to manipulate the data. Very little beyond simple reporting could be accomplished on their platform.
We renew Marchex each year, we love it! It's a great investment. It's woven into a few of our products that we offer our clients so we wouldn't stop using it any time soon. The clients are big fans of it
They were typically easy to deal with, and solved our issues quickly, especially later in our use time. In the beginning, it was sometimes difficult to get a fast resolution because the nature of our problems resided in partnerships that they had with vendors for telecom routes.
DialogTech has more pricing options. The onboarding process flows very smoothly and professionally. Their interface is very user-friendly and they offer continuous support via their communication channel and resources provided. The setup is very easy and fast to get going with. I am very content with their current solutions overall.