BrightTALK vs. JW Player

BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.

Incentivized

JW Player has flexible plans that won't cost you a lot of money. If you are a startup, JW offers a variety of plans that will suit your specific needs and grow with you as your company grows. You do not need to be a video expert to understand how to upload a video, which allows nearly anyone in the office to do it.

Incentivized

• Training
• Product explanation.
• Suggestive referrals.

Incentivized

• Responsive HTML5
• Provides share functionality built into the player
• Platform use enables playlist functionality and playlist players which can be customized or versioned for specific uses
• Videos uploaded to the JW Platform automatically provide multiple image frame options for selecting video thumbnail

Incentivized

• Our sphere is healthcare and I would appreciate even more customization to this sector.
• Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
• More of the local live events, love these.

Incentivized

• Definitely missing the ability (in and easy way) to have clickable links in the video.
• Analytics is a little cumbersome and not very user-friendly.

Incentivized

Just made the decision to renew given demonstrated improvements being made to the platform to expand compatibility for its player use on devices such as Apple TV, as well as improvements made recently to its JW Platform Dashboard

Incentivized

BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless

Incentivized

Reliability and compatibility on a majority of platforms. Would have received a 10 except recent versions of browsers such as Firefox are now defaulting against Flash components and thus prompting approval from users BEFORE loading which is a HUGE obstacle to an effective user experience thus creating concerns by end-users unnecessarily and risking that they will NOT accept the prompts, thus leaving unable to view video content hosted using the JW Player. Assurances by JW support suggest they will resolve this, so we'll see...

Incentivized

We have not had to contact support.

Incentivized

Support is reasonable. I from time to time have made suggestions on improvements that would be nice to see (like the ability to have a clickable link within the video - that is easy to create, without tons of coding) and it seems as though I never see it happen or get much response to "suggestions" to upgrade the software. The good news, other than a few things as I mentioned above, overall, I don't have many "technical issues" in the platform, which is a good thing. On occasion, I have seen some "issues" with the delivery of the video, but it has been pretty scarce. So it is dependable.

Incentivized

One of the primary features promoted by JW Platform is its SEO definition. However, there did not seem to be a way to integrate that data to our platform if selected thus only leaving the benefits of that data to be established on the individual video page hosted by JW Platform, which isn't useful in the end to the client value we are trying to deliver for our VideoproFile.net solution

Incentivized

GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.

Incentivized

JW had more player options, a better/more intuitive user interface, was altogether faster both in rendering the uploaded videos and in time to load on the web page. The integration with OpenX for pre-roll was faster and easier than with Brightcove, and lastly, they offered a great price for service.

Incentivized

• For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
• Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
• This allows us to easily connect with our audience and the platform is low maintenance for us.

Incentivized

• JW Player has was less expensive (without sacrificing quality) than our previous video platform so the ROI was instant.
• We were easily able to add a variety of video advertising options including pre-roll, mid-roll and post-roll.
• The quality and consistancy of the look of the video has enabled us to grow our video views by well over 100% since starting with JW.

Incentivized