Likelihood to Recommend Automatization has Bloomreach Commerce Experience Cloud on very high level, we are able to set up over 20 different fully automatized long term campaigns that require very few adjustments over time and we are working on more and more. Also segmentations is on amazing level. I never worked with such an accurate level of customer segmentation. Where I think Bloomreach Commerce Experience Cloud could be better is reporting, some detailed lookups for me are difficult to set even as a data analyst. I hoped Loome would help me with that, but since Notino has so many custom adjustments, Loome does not work very well with them.
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Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance. Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5. Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.
Read full review Pros All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks Read full review Dynamic Yield by Mastercard
Provide fantastic support, both in relation to strategy/best practice and troubleshooting. An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use. The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective. Read full review Cons While Importing the offline data, sometimes the auto detection is failed to detect the csv file While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import it would be great if we receive email for successfully finished imports too Read full review Dynamic Yield by Mastercard
The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable. It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution. The documentation on the API and custom code implementation can be fleshed out further. Read full review Likelihood to Renew So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Read full review Usability In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
Read full review Reliability and Availability 99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem
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Performance The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay
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Support Rating There is always somebody available for help. Their answers and tips are on spot, or when they don't know the answer they will make sure to get the answer somewhere. Everybody is always checking if I got my answer or if my problem solved. I really appreciate that. Thank you!
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Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
Read full review In-Person Training The team was really helpful in explaining
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Online Training It gives clear overview in each and every concepts
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Implementation Rating None it went smoothly
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Alternatives Considered Bloomreach is far superior than SFMC as that platform requires too much technical knowledge.
Ometria is very good and I would say is quite similar to Bloomreach although I would say
Ometria is a smaller company.
Dotdigital is also very powerful but not more so than Bloomreach. This being said,
Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
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Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slowOptimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.Monetate - Evaluated but their UI was hard to use.Read full review Scalability there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Return on Investment Emails, banners, and weblayers brought us an increase in conversion and additional profit. From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time. Knowing the customer allows improved communication and personalize our recommendations. Bloomreach Engagement has created revenue uplift with acquisition and conversion. The most effective tool out there when ROI is in question. Read full review Dynamic Yield by Mastercard
Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits. Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature. Read full review ScreenShots Bloomreach Commerce Experience Cloud Screenshots Dynamic Yield Screenshots