AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.
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Google AdMob
Score 8.8 out of 10
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AdMob is a mobile advertising platform acquired by Google in 2010.
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Pricing
AppLovin Exchange (ALX)
Google AdMob
Editions & Modules
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Offerings
Pricing Offerings
AppLovin Exchange (ALX)
Google AdMob
Free Trial
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No
Free/Freemium Version
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No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
AppLovin Exchange (ALX)
Google AdMob
Considered Both Products
AppLovin Exchange (ALX)
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Chose AppLovin Exchange (ALX)
I think AppLovin is much better than these three apps combined because it provides a better opportunity for a business to scale up on its mobile site and it helps new businesses grow their ROI. The company has been around since 2012 and it boasts 300 million subscribers so it …
AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.
AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts
Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.