Overview
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
WooCommerce refund
Handy e-commerce plugin.
I also use it for the same purpose for another business …
WooCommerce, powerful, flexible, and very customizable.
Love WooCommerce
Makes e-commerce easy for WordPress
WooCommerce - Great option for [a] new eCommerce business, if you know website hosting
WooCommerce for all your online stores
Woocommerce helps me easily book more photography sessions
Great e-commerce solution for new and smaller businesses needing to get online quickly and cheaply
WooCommerce is awesome
WooCommerce is great for small-to-medium sized businesses who want to get up and running quickly and want more control over their software.
WooCommerce Provides A Stable Launchpad For Businesses of All Sorts
Free and customisable, but not user friendly or polished.
Easy to implement, most amazing tool with superb features for making anything virtually possible.
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Website integration (84)7.171%
- Product catalog & listings (83)7.171%
- Visual customization (81)7.070%
- Product management (84)6.464%
Reviewer Pros & Cons
Pricing
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
24 people also want pricing
Alternatives Pricing
What is Shopify?
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
What is BigCommerce?
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
Features
Online Storefront
Features for creating an online storefront with a browse-able product catalog.
- 7.1Product catalog & listings(83) Ratings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
- 6.4Product management(84) Ratings
Product catalog can be easily updated.
- 1.9Bulk product upload(67) Ratings
Admins can upload products in bulk using spreadsheets.
- 7.1Branding(73) Ratings
Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)
- 6.4Mobile storefront(77) Ratings
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
- 7.1Product variations(77) Ratings
Products with variations or configurable options are easy to list and easy to browse.
- 7.1Website integration(84) Ratings
Integrates with an existing company website or blog.
- 7Visual customization(81) Ratings
Users can customize the look & feel of the storefront; storefront is visually attractive.
- 7.1CMS(63) Ratings
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.
Online Shopping Cart
Features that facilitate the collection of items so that customers can purchase them as a group.
- 7Abandoned cart recovery(52) Ratings
Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.
- 5.8Checkout user experience(80) Ratings
Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.
Online Payment System
Features related to processing online payment for eCommerce purchases.
- 5.8eCommerce security(75) Ratings
Security measures are in place to prevent a breach of sensitive payment information.
eCommerce Marketing
Features related to marketing for eCommerce websites
- 5.8Promotions & discounts(80) Ratings
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
- 5.1Personalized recommendations(66) Ratings
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
- 5.1SEO(72) Ratings
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
eCommerce Business Management
Features related to business management and administration of eCommerce operations
- 1.5Multi-site management(40) Ratings
Administrators can manage multiple storefronts or websites under one umbrella.
- 6.4Order processing(79) Ratings
Includes tools or integrations for order processing.
- 7.1Inventory management(78) Ratings
Includes tools or integrations for managing inventory.
- 1.9Shipping(73) Ratings
Includes tools or integrations for order fulfillment of physical products.
- 5.8Custom functionality(75) Ratings
Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is WooCommerce?
According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.
WooCommerce Video
WooCommerce Integrations
WooCommerce Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(256)Attribute Ratings
Reviews
(1-3 of 3)WooCommerce and WordPress - a winner's combo
I currently have 4 ecommerce websites on the platform and plan to upgrade to even more, as my new ventures, with different partners also use it. As an entrepreneur and admin, I loved the way you can quickly change and perform large updates without hassles, as my prior experience with open source platforms, has been really tedious, because I had to modify core files, and custom files by myself, and even adapt the css to match the site's design, I wonder how a non-tech user handles those situations.
- Shopping cart.
- Payment gateways.
- Email and bulk email.
- Multiple store inventories.
- Works with all WP Themes.
- WordPress seamless integration.
- Ease of use and maintain.
- Scalability.
- Localization.
- Growing number of plugins.
- Fast.
- Different dashboards.
- Back end analytics.
- Marketing features.
- Customization.
- The GUI can be improved.
- Better image handling.
- Additional check out add ons.
- Ability to customize geolocation.
- The widgets are sometimes not performing.
As an engineer I am always thinking about new applications and improvements, and WooCommerce gives me all that, whatever I want to do it's fairly easy because there's always an existing plugin, I rarely have to write my own code.
It doesn't have a steep learning curve, and this is a plus. Sometimes there are conflicts between plugins and support is limited, but if you want a free open source solution that can be escalated to something really robust, I think it's the answer.
- Product catalog & listings
- 90%9.0
- Product management
- 90%9.0
- Bulk product upload
- 80%8.0
- Branding
- 90%9.0
- Mobile storefront
- 90%9.0
- Product variations
- 90%9.0
- Website integration
- 90%9.0
- Visual customization
- 90%9.0
- CMS
- 90%9.0
- Abandoned cart recovery
- 90%9.0
- Checkout user experience
- 90%9.0
- eCommerce security
- 90%9.0
- Promotions & discounts
- 90%9.0
- Personalized recommendations
- 90%9.0
- SEO
- 90%9.0
- Multi-site management
- 90%9.0
- Order processing
- 90%9.0
- Inventory management
- 90%9.0
- Shipping
- 90%9.0
- Custom functionality
- 90%9.0
- Positive: I'm very satisfied as it only required some basic knowledge.
- It needs to be manually updated or you do need someone to work for you as an admin.
- As it's seamlessly integrated with WordPress you can take advantage of all the platform's plugins right from the start.
- Very scalable so it saves you money.
- Constantly being upgraded which gives you a sense of robustness that translates into more revenue.
- There are free and paid plugins and also freemium ones, but prices are more than reasonable so it's a favorable ROI.
SEO- Marketing
Admins
Myself - Super Admin
Sales and Marketing - CRM tools and Stats
Each website is governed by their own admins, but I am the super admin, so I control everything, as I owned the company, I'm not just the CEO. Therefore each department in the organization has different access levels.
- Online Store (hosted by ourselves).
- Payment gateway.
- Inventory control (fully automated).
- Catalog - Shopping cart.
- Cross selling and up selling.
- Customer reviews.
- We develop a proprietary platform that seamlessly connects with our WooCommerce stores and updates inventories on daily basis and even twice a day. Which is fully automated.
- We use it to integrate data into our marketing campaigns.
- We use it to ship internationally based on destination.
- Depending on the evolution of the platform if new features and new ways of marketing and advertising our products become available.
- Using any innovations first.
- To serve even more of our growing number of websites.
We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
WooCommerce Hits the Sweet Spot
- Very easy to set up. It takes less than hour to get the foundation for an online store together using their setup wizard.
- The checkout process is very easy for customers.
- The back-end is very easy for my clients to manage their inventory, customers, and order.
- WooCommerce integrates well with several popular WordPress themes. They do a great job of making it technically possible to customize the look and style of your e-commerce store.
- The search function is weak. By default, it only searches the product title, not SKU, description, etc.
- You have to use a third-party plug-in to easily import products in bulk. It would be nice if that was in the WooCommerce core.
- Small thing, but I'd like to be able to easily customize the columns in the back-end product listing; to be able to pick and choose which information shows for each product, including custom fields.
- Product catalog & listings
- 90%9.0
- Product management
- 80%8.0
- Bulk product upload
- 20%2.0
- Branding
- 80%8.0
- Mobile storefront
- 80%8.0
- Product variations
- 80%8.0
- Website integration
- 100%10.0
- Visual customization
- 90%9.0
- CMS
- 100%10.0
- Abandoned cart recovery
- 50%5.0
- Checkout user experience
- 90%9.0
- eCommerce security
- 50%5.0
- Promotions & discounts
- 70%7.0
- Personalized recommendations
- 70%7.0
- SEO
- 70%7.0
- Order processing
- 80%8.0
- Inventory management
- 80%8.0
- Shipping
- 80%8.0
- Custom functionality
- 80%8.0
- Decreased the time it takes me to build an e-commerce solution for a client
- Increased conversion rate for multiple clients
- For one client, organic search traffic increased after WooCommerce's superior SEO took effect (compared to Miva Merchant)
- Selling online
- Putting a catalog of items online where a customer has to inquire for prices (no payments accepted online)
- Being able to use it to run retargeting Google Ads with specific products customers have looked at is useful
- WooCommerce has exceptionally strong and functional product management features, that are exponentially augmented by the vast array of available plugins to help you do pretty much anything you could want to do online.
- Numerous payment gateways allow you to select from a range of payment processors.
- Total customization of front-end appearance via WordPress infrastructure and available themes.
- It's free…
- I'd like to to be easier to create new data fields within products. It's possible but clunky to do with plugins.
- With a long list of product categories, it gets cumbersome to scroll the long list to select the desired categories. Likely this is what it is, and is a factor of the long list, but with that tiny window it's an unpleasant experience.
- Some basic tasks necessitate plugins to be done - and should be incorporated into the core WooCommerce functionality. Not surprisingly I can't think of any of those tasks at the moment, but I know this has crossed my mind in the past.
- Product catalog & listings
- 100%10.0
- Product management
- 80%8.0
- Bulk product upload
- 80%8.0
- Branding
- N/AN/A
- Mobile storefront
- N/AN/A
- Product variations
- 80%8.0
- Website integration
- 100%10.0
- Visual customization
- N/AN/A
- CMS
- 90%9.0
- Abandoned cart recovery
- 70%7.0
- Checkout user experience
- 80%8.0
- eCommerce security
- 100%10.0
- Promotions & discounts
- 50%5.0
- Personalized recommendations
- 50%5.0
- SEO
- 80%8.0
- Order processing
- 80%8.0
- Inventory management
- 80%8.0
- Shipping
- 60%6.0
- Custom functionality
- 100%10.0
- For a minimal investment my clients were able to either refresh their existing (and antiquated) website or launch a new e-commerce initiative quickly and with style.
- Certainly clients who had never been involved in e-comerce are now have a steady revenue stream that was previously untapped.
- Clients migrating from aging platforms like ZenCart now experience vastly simplified site management, product creation and the wealth of display customizability either via WordPress themes or knowledge of HTML/CSS
- Ability to showcase our vast product inventory to our customers.
- Simple operation so even our non-technical employees can add products and conduct user transactions.
- Create a visually clean and functionally simple WordPress website with a rock solid commerce backend.
- Adapted an ecommerce website to non-transaction-based site to showcase our products and allow creation of wish lists and non-completed transactions to enable front desk staff to pull orders without actually completing and paying for orders.
- On-demand artwork rental preparation & creation.