Overview
What is Uberflip?
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…
Uberflip as a Content and Resource Hub
Uberflip Powers Resource Center and Delivers SEO
Reliable and easy way to engage prospects
Great addition to our Sales + Marketing Teams!
Uberflip is UberEASY!
Uberflip is a fantastic tool if you know what you're getting is what you were looking for!
Glitchy and no longer aligns with our use case IMO
Uberflip as more than just Content Management
Lots of promise but needs some work
This is an excellent content creator for you
A must for anyone with content at the center of their marketing strategy.
Great product with a strong roadmap and robust feature set
Great flexibility and robust back-end analytics
Content Experiences that simply WORK
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Pricing
What is Uberflip?
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…
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- Setup fee required
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- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Uberflip?
Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.
Experience Management - Centralizes & organizes content from various sources to personalize destinations.
Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.
Key features:
- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)
- Tag manager and smart filters
- Streams for marketing, sales and customer success streams
- SEO optimization
Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.
Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.
Key Features:
- Uberflip AI and Personalization Apps
- Site engager and recommendation panel
- MAP integrations
- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)
Audience Intelligence - Gain insights into content performance and audience engagement
Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.
Key Features:
- Uberflip Analytics
- Google Analytics integration
- MAP and CRM integrations
- Performance dashboards
Uberflip Features
- Supported: Content hubs
- Supported: Tags and smart filters
- Supported: Marketing automation platform integrations
- Supported: Content integrations
- Supported: Uberflip Analytics
- Supported: Uberflip AI
- Supported: Sales Assist
- Supported: Martech integrations
- Supported: Uberflip Marketplace
- Supported: SEO optimization
- Supported: Uberflip Pages
Uberflip Screenshots
Uberflip Videos
Uberflip Integrations
Uberflip Competitors
Uberflip Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Uberflip Downloadables
Frequently Asked Questions
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Reviews and Ratings
(93)Attribute Ratings
Reviews
(1-25 of 63)- Organizing Content
- Align by type
- Track consumption
- Updates are a breeze
- The interface is a bit wonky at first for newcomers
- There should be a best practice schematic available for first initial deployment
- Allow certain items (blog) to be stored on customers website pages
Uberflip as a Content and Resource Hub
- Organize content into separate bins
- Is searchable
- Make content accessible
- Pulling links
- The search bar only pops up the correct item if its fully typed out. Making it hard to search for items if you do not know where they are stored.
Uberflip Powers Resource Center and Delivers SEO
When we knew we were looking to move away from the in-house created resource center to something new, we evaluated a few options. We initially moved only 2 divisions to the Uberflip system and slowly grew it to 3 and then 4. The back end is very user friendly and allows for a lot of automation, which helps with ensuring data is accurate without a lot of human intervention.
- Collects content from a variety of sources
- Helps with SEO for blogs native to our website
- User-friendly back end
- Management and analytics of content
- SEO for PDFs (also making them more accessible)
- Allowing links easily embedded into digital sales rooms
- More immediate automations - some of our automations take too long to work
- Search capabilities - not only is the search bad there are no analytics for it.
Their blog system is simple and easy to use - it has increased organic traffic to our site significantly since moving from a Typepad blog to this system.
For teams that are looking to create content that's easily accessed, searchable, and to be able to create small landing pages for your events. This tool works very well.
Reliable and easy way to engage prospects
- organizes content
- user friendly
- clean design
- tracking
- the web app- not user friendly
Great addition to our Sales + Marketing Teams!
- content repository
- communication with customers - great CX support!
- metrics on how prospects/customers are interacting with content shared!
- Ability to add in personal video recordings to sales/marketing streams
Uberflip is UberEASY!
- Demand Generation
- ABM
- Sales Engagement
- Content Experience
- Analytics
- Landing pages- new feature coming soon
- Dashboards for specific streams
- Integrations
Uberflip is a fantastic tool if you know what you're getting is what you were looking for!
- Tagging for easy creation of content streams
- Integrations with various media sources for quick import
- Out-of-the-Box Analytics
- CRM/MAP integration
- Hub design and customization - takes way too long to make changes
- Explanation up front of what Uberflip can and can't do, its not a robust tool for building content directly within it, its better as a way to aggregate content across sources.
- More integrations with other ABM tools
- Pricing structure can be a bit rigid, allow for more customization based on company needs
TL;DR It is not a Wordpress replacement, but a complement.
Glitchy and no longer aligns with our use case IMO
- Our CSM and the support team are incredible
- We take advantage of some of the platform integrations
- Making changes is simple
- Customization capabilities
- Brand look/feel alignment
- We've experienced major issues granting user permissions
Uberflip as more than just Content Management
- Content Management
- Sales Enablement
- Reporting
- Bulk updating/changing
- Integrating with Marketing Automation System
- Landing Pages for Demand Generation
- Design Functionality
Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
Lots of promise but needs some work
- User-friendly backend system
- Clean frontend
- Simple and easy CTAs
- Decent amount of bugs in the system, constantly need to work with support.
- Continues to raise their prices without adding much extra value.
- Lots of turnover on their customer team's.
- Somewhat customizable but could use some work on making hubs not all look exactly the same.
- Mixed bag on the helpfulness of their teams.
- Not overly proactive with suggestions for optimization or knowledge of their accounts.
This is an excellent content creator for you
- Create specific content to your buyers
- It provides personalized pathways that turn prospects into customers
- It help you to attract customers through your chosen channels
- Engage customers at the destination
- Create landing pages
- A CRM for sabe our customers
- Content experience.
- Content management.
- Campaign execution.
- Bots in the analytics.
- Ease of use for automation capabilities.
- UX flexibility.
- Content tagging is easy and powerful
- Sales streams are constantly being improved and iterated on
- The AI recommendations drive engagement
- Analytics is continually improved, creating one of the best content analytics I've ever seen
- The OnBrand process is slow. The team is great, but the backlog slows down iteration.
- New product features aren't communicated particularly well.
Great flexibility and robust back-end analytics
- Integration into already existing CRM platforms, like Marketo.
- Robust back-end reporting with the what seems like endless filters.
- High-level of support from both the account management and technical teams.
- Problem-solving with a focus on your end goal or what you are trying to accomplish.
- Basic link reporting, when using simple hyperlinks within content.
Content Experiences that simply WORK
- Easy to use and train sales
- Journey acceleration
- Experience Management
- Hub for all content
- None that I can really think of
- CSM handles the few problems we did have with broken code and fixed fast
Sales Enablement is Key
On the sales side of things, Sales Assist personalizes our buyers journey as well as enables us to track how sales content is being consumed by our prospects/clients. For the first time we now know, which of our content is being consumed, which isn't and then allows us to decide as a team "do we update the content that isn't working, or get rid of it all together?"
- Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
- Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
- Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.
- Sales Enablement - Though I noted this as one of their strengths, they are still early in the game for their Sales Enablement platform. They are still tweaking the product to be perfect. This isn't necessarily a bad thing, personally I have seen it as a great opportunity to be able to help them adjust their product to satisfy a client like us.
- Categories - Though I know it is on the roadmap, the lapse of categories on Uberflip pages has been a bit tedious. You can implement them with custom code, but I would prefer to see this built directly in the system
A robust and user-friendly system for organizing, promoting, and reporting on assets
- Increases pages-per-session
- Increases time on page
- User-friendly asset creation and editing
- Reporting — the current system is slow, and the filters and presets are primitive.
- Development Support — once your hub is built, the support lead time increases tremendously.
- Communication — a few months ago, there was some sizable downtime and the issues were never formally addressed by our account manager or leadership.
Great for Lead Gen and our Small Team
- Easy Administration - It is incredibly easy and efficient to load new content, update old content, and implement forms/gates
- The "binge" effect - every page has "Read Next" links for guiding the visitor through to the next piece of content
- Includes SEO ability for capturing organic traffic
- The Analytics area was a little hard to navigate, but they just released a new Analytics section that looks like it is much better!
- Ability to know exactly who is engaging with content without going to another platform to find the data. They are releasing new integrations to Marketing Automation/CRM platforms that will allow this information to now be included!
- Would like the page layouts to be more customizable without the need for custom code or an on-brand team.
Organize your Thoughts and Content!
- Organization of content.
- Hosting content.
- Providing assistance.
- Answering questions.
- Not all features are intuitive and take some training to learn how to use.
- Recommended to have a marketing professional on-hand to make your space look nice as the default is very plain.
Step up your content experiences with Uberflip
- Easy to upload and manage content.
- Easy to create curated landing zones for business use cases.
- Customer support is fast to respond and very knowledge.
- Great onboarding support from implementation team.
- Analytics is a bit hard to navigate and is slow compared to other tools.
- Customizing design requires onBrand support which has long turnaround times.
- While usually brief there are occasional downtimes that result in content being inaccessible.
Uberflip provides high level of discoverability, agility and customization to our Resource experience.
ABM Hub - We started the relationship with Uberflip through our ABM Hub project. This Hub is only being used for our ABM efforts with the marketing team.
Resource Center Hub - This Hub replace our internal CMS built resource center that is the central location for all our external facing resources including PDFs, Videos and Blogs. The main business problem that Uberflip address was discoverability of content. With Uberflip's features such as search, menu filtering and AI based recommendations we were able to make our Resource Center more discoverable and increase time on page.
Internal Content Hub - Our newest hub is an internal place that the whole company can find internal and external content. This hub pulls in content for the Resource Center as well as internal only documents and presentations. This was the first hub we have utilized the authentication features Uberflip provides.
- Discoverability: Uberflip gives multiple different ways to encourage users to continue the discovery journey. This not only makes the user experience better but simplifies our work as content creators.
- Analytics: The Uberflip analytics dashboard is extensive and gives you many options of collecting data. In the past we have only had page views and downloads to figure out success of pieces of content. Uberflip breaks it down to even more details about content performance.
- Problem Solving: My companies use cases have been complicated with a lot of moving parts. The Uberflip team went above and beyond to problem solve every new challenge we sent to them. They had out of the box ideas that made our Hubs perform they way wanted.
- Building Hubs Backlog: As they are growing as a company the "onBrand" time has drastically increased. A project that was originally said to be built in 8 weeks ended up being around 12. They were good about getting us on the list even before we signed the contract but these delays pushed our internal timeline back.
- Automation: Uberflip has some great tools to automate tasks within the platform. But I think this has room for improvement. An example would be that when you want to add a form to a piece of content you have to go into each stream and add the form vs having the form automatically be added to all locations of the piece of content.
- Occasional Downtime: This is another room for improvement area for Uberflip. As they are growing there has been some downtime. Most are only for a few minutes but when they happen it looks like our resource center is down.
- Self Service Content Platform - If you are looking for an easy platform to add and manage content Uberflip is great. Our past resource center took 3 days to add a piece of content but with Uberflip you can upload in seconds.
- Consolidation of Resources: Uberflip has a lot of great ways to bring in different types of content with RSS feeds, Video platform connectors and a whole PDF management section of the platform it makes Uberflip the singe source of truth.
- Need for specific content focused hubs: If you are a company that has a lot of content that you want to utilized based on theme or campaign Uberflip makes it easy to add marketing streams for every different type of content.
- Development Control: If you want to be able to control the development of your resource center or content hub I would not go with Uberflip. The page is build within their system so if you want to make updates you need to reach out to the Uberflip team.
Uberflip truly powers our content experience!
Uberflip helps increase web lead conversion and aided in increasing organic search traffic. I have seen Uberflip increase marketing productivity by reducing the time to publish content destinations, reducing the need for as many dedicated MAP landing pages, and by allowing regional teams freedom to leverage consistent structure which simplifies approval and compliance.
- Uberflip's inherent ability to centralize content regardless of format and allow marketers to leverage it to create specific content destinations for a range of marketing use cases has become a mission-critical capability for me. It allows me enable a global distributed team with the tools they need to move rapidly in deploying campaigns to drive awareness and demand.
- The ability to create personalized content experiences helps drive deeper engagement with our audience and supports account-based marketing efforts at scale.
- Uberflip allows you to up-level the traditional website resource center experience and provides a way to increase content consumption across our sites. Built-in functionality helps increase organic search traffic by ensuring each content asset is able to be indexed for search.
- Uberflip also provides a simple way for SDR and sales to share content with customers they are working with while still adhering to branding guidelines and yielding insights on content consumption.
- While having standardized page templates helps with brand compliance and the ability to publish quickly, the flipside is it can restrict custom needs for say adding additional text on a page or creating a custom layout for a campaign without either engaging Uberflip for design help or having internal resources that can edit code etc.
- I have seen improvement in Uberflip analytics over the time I have been using the platform but as a data-driven marketer I continue to desire additional insights and ways to connect the data from Uberflip easily with other tracking systems we use.
I'm a 3-time UberFlip customer. Here's why...
- Organizes content
- Integrates with our tech stack
- Provides great customer support
- Making design updates
- Analytics
Best content marketing experience platform to support buyer journey, improve conversion, and increase velocity
- Uberflip helps us build personalized content journeys to help users find the information they need most quickly and nurture themselves through the funnel.
- Uberflip's on brand experience helps us technical manage and administrate our content in a way that serves our digital marketing strategy on the backend, and presents beautifully on the front end.
- Uberflip's capabilities support our SEO strategy so we can capitalize on more traditional marketing content that in PDF form.
- The on-brand capabilities are very robust but do require creative expertise. I would recommend an implementation package if you want to have a beautiful hub and high brand standards.
- The regular Uberflip hub and sales streams are really intended for marketing and ABM; it's not a solve for all of your sales enablement needs (like training, dynamically recommended content, etc.) I'd recommend their Sales Enablement product for that or coupling with another solution.
- The usage analytics are great, but we're still working on aligning them to our reporting system (which is pretty advanced).
Uberflip is only as good as the effort you invest in it. If you don't have enough content, this isn't going to deliver much value. If you don't have content folks (or supporting marketing members) that understand the ins and outs of digital marketing, a lot of Uberflip's power is going to go to waste. It's a tool that is fairly easy to use, but I would say that it really shines when you have the talent internally to power it.
We also found the organization of content to be very useful for four other target languages that we are focusing on creating more content for. Our pages per visit has seen a huge increase, as has time on page since implementing Uberflip across all the five languages we currently have hubs for.
- Content organization
- Design customization
- Landing page builds (set up streams quickly and easily)
- Importing of feeds and source streams
- Customer support is excellent
- The Pardot integration could be more expansive and easier to set up (some of it's limitations on the Pardot side, however)
- Ability to gate content in a sales stream
The only real pain points we have experienced have been with the Pardot integration, as it seems that Marketo is better suited to the platform.