Overview
What is Tracksuit?
Tracksuit is an online dashboard that enables companies to track the strength of their brand, compare against their competitor’s brands, and get advice on what the numbers mean and what to do next, from the company of the same name…
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Tracksuit?
Tracksuit Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | No |
Comparisons
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Community Insights
- Business Problems Solved
By using Tracksuit, businesses are able to accurately evaluate their brand's performance in real-time. The software provides an affordable and timely solution to track brand health and perception throughout the year. Users can quantify their investments in brand marketing by measuring the impact of campaigns on sentiment and tracking awareness alongside marketing initiatives.
The tool offers valuable insights into how brands are performing, allowing users to better understand the effect of marketing spend on moving the brand awareness needle. This helps shift focus away from pure performance digital channels to look more holistically at the marketing mix. With a robust measurement framework, businesses can set measurable KPIs and provide better reporting to the board and other stakeholders. Overall, this software enables better planning of campaigns backed by accurate data, continuous monitoring and regular adjustments to tactics or strategy if needed, as well as a long-term understanding of the effect of campaigns on sentiment.