Overview
What is Optimizely Content Management System?
Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.
Great CMS for enterprise solutions
Optimizely Content Management System
Optimizely Content Management System Review
Optimizely Content Management System
The best CMS product on the market
Optimizing for Success
Great CMS tool for enterprise
Optimizely Content Management System Review
Optimizely Content Management System Review
Optimizely Content Management System Review
Optimizely Content Management System
Optimizely Content Management System Review
Review of Optimizely Content Management System
A Solid CMS Platform
How Optimizely Content Management System Differs From Its Competitors
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Publishing workflow (125)8.181%
- Page templates (126)8.080%
- Admin section (126)7.979%
- WYSIWYG editor (128)7.777%
Reviewer Pros & Cons
Video Reviews
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Pricing
What is Optimizely Content Management System?
Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Squarespace?
Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.
Product Demos
Introduction to Optimizely Content Management System
Features
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 8.5Role-based user permissions(122) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.9API(115) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.2Internationalization / multi-language(89) Ratings
The software supports multiple languages, countries, currencies, etc.
Web Content Creation
Features that support the creation of website content.
- 7.7WYSIWYG editor(128) Ratings
What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.
- 7.8Code quality / cleanliness(117) Ratings
Code generated by WYSIWYG editor is clean and validates according to W3C standards.
- 7.9Admin section(126) Ratings
The admin page is easy to navigate and use.
- 8Page templates(126) Ratings
The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.
- 6.6Library of website themes(64) Ratings
A library of website frameworks or themes is available as a starting point for building a website.
- 7.9Mobile optimization / responsive design(121) Ratings
The CMS helps users build webpages that work well on mobile devices – whether m-dot pages or responsively designed pages.
- 8.1Publishing workflow(125) Ratings
The software allows users to set up a custom workflow for updating the website, including approval processes.
- 6.9Form generator(90) Ratings
Users can build website forms for visitors to fill out.
Web Content Management
Features for managing website content
- 8.1Content taxonomy(119) Ratings
Users can create multiple levels and types of content categories including tags.
- 7.6SEO support(120) Ratings
The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
- 7Bulk management(99) Ratings
Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.
- 7.8Availability / breadth of extensions(103) Ratings
There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.
- 7.8Community / comment management(83) Ratings
Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Optimizely Content Management System?
Optimizely Content Management System Features
Web Content Creation Features
- Supported: WYSIWYG editor
- Supported: Code quality / cleanliness
- Supported: Content versioning
- Supported: Admin section
- Supported: Page templates
- Supported: Library of website themes
- Supported: Mobile optimization / responsive design
- Supported: Publishing workflow
- Supported: Form generator
- Supported: Content scheduling
Web Content Management Features
- Supported: Internal content search
- Supported: Content taxonomy
- Supported: SEO support
- Supported: Browser compatibility
- Supported: Bulk management
- Supported: Page caching
- Supported: Availability / breadth of extensions
- Supported: Built-in e-commerce / shopping cart
- Supported: E-commerce / shopping cart extension
- Supported: Community / comment management
- Supported: Import / export
- Supported: Website analytics
Platform & Infrastructure Features
- Supported: API
- Supported: Internationalization / multi-language
Security Features
- Supported: Role-based user permissions
- Supported: Multi-factor authentication
- Supported: User-level audit trail
- Supported: Version history
- Supported: Simple roll-back capabilities
CMS programming language or framework Features
- Supported: .NET
Optimizely Content Management System Screenshots
Optimizely Content Management System Integrations
- Optimizely Content Marketing Platform
- Google Analytics
- Smartling
- LanguageWire
- Salesforce
- Microsoft Dynamics
- Marketo
- HubSpot
- Lionbridge
Optimizely Content Management System Competitors
Optimizely Content Management System Technical Details
Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Windows, Linux |
Mobile Application | No |
Optimizely Content Management System Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(254)Attribute Ratings
Reviews
(1-25 of 163)Optimizely Content Management System.... a No Brainer!
- Create templated pages
- Reuse blocks across multiple pages
- Allow simple changes to blocks at scale
- Icon and image library experience
- Intregration with analytics within the platform
- Syncing within 3rd party apps
Great CMS for enterprise solutions
- Language handling
- Content usage
- Site administration
- Sorting page order based on language instead of being locked to master language
- Image handling isn't great. If you replace an existing image, the front end won't always update.
- Working with languages, the Optimizely Content Management System can sometimes get confused on what the active language the editor is using vs what the active language actually is
- Sometimes you have to clear your browser cache to get the Optimizely Content Management System to load.
Optimizely Content Management System
- Easily create new page templates and blocks
- Hosts our site as a PaaS
- Content creation process on the backend
- AI Features (Search & Navigation/Find, Image Tags/Descriptions)
- Redirect Manager, needs a 3rd party tool like SEO Toolbox
- Sitemap Generator, needs a 3rd party tool like SEO Toolbox
- Built in options for hiding/showing properties/tabs, needs a 3rd party tool like Alloy.HideTabs
Optimizely Content Management System Review
- Flexibility of pages and content blocks
- Workflow approval
- Scalability
- Direct support - rather than going through implementation partners
- More training for upcoming functionality such as headless CMS
- In house developer training
Optimizely Content Management System
- Makes it easy to add important widgets to our website such as a carousel
- Stores and manages imported content in the content library for quick access/use
- Rich content widget allows for deeper customization utilizing the html source code
- Promotions could use bolstering (specifically the ability to cap a promotion at a specific $ value)
- In my experience, sometimes the CMS glitches out and takes me to the sign on page with no way of returning to the page I was editing
- Content widgets should include a widget for quick spacing in my opinion. This currently needs to be done via roundabout ways such as editing the html to manipulate padding, breaks, and margins
The best CMS product on the market
- Allows us to manage the digital experience for our customers across all touchpoints
- Has all the tools and insights to understand the customer journey
- Is easy to use and intuitive reducing effort and time to market
- Allowed us to create a website that is professional, modern and easy to navigate for our customers
- Navigating to find stored content can be difficult if you have a lot of images
- Web page builder could be more flexible
- A wider range of online tutorials would be helpful
Optimizing for Success
- Scheduling content on to display or be removed from the website
- Easy to use
- Setting up permissions and accounts is simple
- A better way to capture analytics
- Reporting broken links
- Notifications of activity within the CMS
Great CMS tool for enterprise
- Clear for the editors
- Allows approval
- Good multi language handling
- EPI find
- Editor experience
Optimizely Content Management System Review
- I think that it captures customer information, geo tracking. I think that the testing it does is really good because a lot of people want to test different markets and different price points. So those are things I really like.
- I can't think of anything yet because I'm still so new to it.
Optimizely Content Management System Review
- Enabling marketers to create content without having to go to the development team. That's what that Spire CMS really does for you.
- On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
Optimizely Content Management System Review
- Managing many websites, it does very well. The scalability, managing content between 9 websites and reusing content, it does that really well. And I would say it specializes and does good in those areas.
- I think the standardization around terms and user experience across the platform overall. From what I understand, the platform has grown and added a lot of features through acquisitions and so some of the UI and terms for different features can be different depending on where you are within the system. So more cohesiveness, which we've experienced by upgrading to CMS 12 from CMS 11. They've done a lot of that, which is good. But I would say that's one area where our team has had a larger learning curve.
Optimizely Content Management System
- It's easy to use and people who are not technical are able to jump in and use it.
- I think when it comes to upgrades and when Optimizely releases new features, I think the support that sits behind that could be a little bit stronger between the customer and Optimizely.
Optimizely Content Management System Review
- One thing that we have started doing that I think does well is the personalization of content based on visitor groups. The previous product we had did nothing like that. It was a very static-only type of content management system. So we've had good success with that aspect of it.
- We also have the Optimizely Data Platform and I do not find that to be very user-friendly. I cannot figure out how to use it properly and we haven't had access to good training on how to use it.
Review of Optimizely Content Management System
- WYSIWYG Editor
- Search Functionality
- Openness to integrations
- There is a large development lift for an initial site build.
- The time to launch is fairly long, but worth it if done right.
- Not all products are integrated into the CMS interface.
A Solid CMS Platform
- Web content management
- versatile page templates
- resource pages
- content search
- clunky interface
- building templates too technical
Install of Optimizely CMS and Commerce
- Ease of User
- Many out of the box features
- Reliable
- Overall cost
- Too many confusing add ons
- Clear path on search
Exciting new tool for CMS
- Plan
- Support
- Host
Great CMS
- Code first approach
- Content APIs
- Easy to upgrade
- Data export by project or multiple nodes
- Ability to rollback published projects
- Better developer documentation available at World
Working with Optimizely Content Management System
- Rapid turnaround of content
- Able to create new sites
- Allows for hosting multiple sites
- I would like to the forum have more update documentation
- Documentation with more example and code snippets
Best CMS option in the market
- Personalization
- Experimentation
- Content Marketing
- Composability is good, but make it easier and more configurable
Straightforward
- Extending the CMS is pretty well architected
- The DXP deployment orchestration is pretty good
- Very performant
- Block Management
- Asset Management
- Reporting
Optimizely Content Management System is awesome!
- Content creation and updates
- User workflow
- Data Import/export to new environment
- Easy set up of initial start up implementation
- Editor performance
- Easier way to find content that is referencing items that has been deleted
- Easier way to manage project
CMS Platform for a Small Organization
- Ease of Use
- Developer Access
- Permissions
- Content Approval
- Reduce the amount of steps to make changes to multiple pages
- SEO and Redirect Tools
- User training tools Built in
Great product
- Ease of use for the end users
- Ease of development
- Personalization
- Projects are difficult - It's difficult for users to know they are in a project, and it can cause confusion.
Looking forward to Rev 12
- Manages page links within the site content pages very well.
- The next rev will eliminate the pain-points I experience on a daily basis.