Overview
What is Nielsen Marketing Cloud?
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…
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- Data Analysis Dashboard (6)9.494%
- Collection of first-party data (6)8.585%
- Campaign Analytics (6)8.585%
- Audience taxonomy (6)8.282%
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What is Nielsen Marketing Cloud?
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.
Nielsen Marketing Cloud Video
LAS VEGAS – The Nielsen Marketing Cloud wants to be known as more than just a data management platform. The distinction centers on two words: owned and integrated.\n\nBecause Nielsen and its recent acquisition eXelate are “traditional data companies,” data access is one of the...
Show More Nielsen Marketing Cloud Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |