Overview
What is Muck Rack?
Muck Rack is a public relations offering from Sawhorse Media.
Muck Rack - basic flaw in their business model. No unsubscribe feature that works.
Muck Rack is the team I needed.
Driving media impact for comms professionals
- Identify journalists to pitch on behalf of my company
- Share notes with others in my company on my …
Don't Sleep on Muck Rack!
Looks great on the surface, but make sure the results are what you expect before buying
Pitching and monitoring made easy
A complete solution for public relation management
The standard for PR outreach
Save time and money
Easy and User-Friendly!
Reaching and Engaging with Social Journalists
Muck Rack - The Way to Go For Media Database Needs
Essential tool for successful PR
MuckRack is Better than Any Other Media Database
MuckRack is the easiest solution for contacting and monitoring media
Pricing
Muck Rack
5,000
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
- FAQs
What is Muck Rack?
Muck Rack Video
Muck Rack Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(33)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Muck Rack is a versatile tool that caters to various public relations needs, as highlighted by its users. With features like media database, media research, news trend insights, and media list building, Muck Rack is relied upon by professionals for their PR efforts. Users appreciate the efficiency it brings to tasks like pitching, media list development, research, reporting, and recommendations.
One of the key use cases of Muck Rack is building and maintaining relationships with members of the media. Being able to conduct detailed searches for media using keyword searches and other factors makes it easier for users to identify and connect with relevant journalists. Additionally, Muck Rack's media alerts feature allows users to stay updated on target media, client names, and key trends.
Users find value in the credibility verification aspect of Muck Rack as well. They rely on the platform's media database which provides reliable information including social posts of media organizations. By backgrounding inquiries and verifying company credibility, users can ensure they engage with trustworthy sources while avoiding scams or questionable entities.
Overall, Muck Rack is considered cost-effective compared to other media databases, offering an intuitive platform that saves time by automatically providing contact information for outreach purposes. It simplifies tasks such as identifying journalists to pitch on behalf of companies and enables easy communication within teams by allowing sharing of notes about conversations with journalists. The software's ability to update contact information based on relationships with journalists further streamlines PR efforts.
Keeping up-to-date with news trends and influential journalists is made effortless through Muck Rack's daily email feature. It also assists in monitoring news stories and tracking who shares journalism on social media. The advanced search features consistently impress users as they allow for refined searches and exclude certain words, ensuring more targeted and accurate results.
In summary, Muck Rack serves as a valuable tool for public relations professionals by offering a range of functionalities geared towards pitching, media research, news trend insights, and relationship building with journalists. Its cost-effective nature, reliable information sources, and time-saving features make it a preferred choice for managing PR efforts, monitoring news stories, and strengthening media relationships.
Media tracking and reporting: Users have praised the media tracking and reporting features of Muck Rack, which allow them to showcase the ROI for their clients. This feature has been highly valued by reviewers for providing valuable insights and demonstrating the impact of PR efforts.
Pitching functionality: The pitching service's functionality is highly appreciated by users as it helps them maintain consistent formatting and provides valuable feedback on best practices. Reviewers have mentioned how this feature has improved their pitching process and helped them achieve better results in their media outreach.
Easy search and find reports: Users find it easy to search and find reports on Muck Rack, whether by name or outlet, which has been extremely helpful for them. Many reviewers express satisfaction with the platform's search capabilities, making it effortless to access relevant information quickly.
Cons:
- Outdated Visual Appeal: Some users have expressed a desire for an updated look and feel of the reports, as they find the current visual appeal to be lacking in terms of design and aesthetics.
- Incomplete Tracking Coverage: Several reviewers have mentioned that there are occasions when articles are not captured based on their specified keywords, requiring them to manually load the articles themselves. They would like to see improved tracking coverage to ensure comprehensive monitoring.
- Manual Media List Management: Many users wish for the ability to upload media lists in bulk for cleaning, vetting, and updating purposes. Currently, they have to add each entry manually one by one, which can be time-consuming and tedious.
Users highly recommend Muck Rack for finding credited journalists and media outlets. They suggest taking advantage of the tutorials and resources offered by Muck Rack. Users also believe that Muck Rack is the best PR tool on the market and recommend being clear on your needs when speaking with a Muck Rack representative.
Additionally, users advise checking out Muck Rack for media tracking, especially for internal PR. They praise the customer service of Muck Rack and recommend requesting a demo and asking questions to understand how Muck Rack can meet your expectations. Users think Muck Rack is great for beginners in the PR industry and suggest visiting the webpage and social media accounts of journalists for more information. They also recommend trying the demo of Muck Rack and reaching out to customer service for assistance.
Despite the learning curve, users find Muck Rack worth using. They love the product and the sales team of Muck Rack but wish for deeper insights into local reporters and media outlets. Lastly, users think Muck Rack is a great tool for compiling research and quantifying reach. They also recommend using this software for media list building and monitoring brand mentions, suggesting it as a cross-reference when using Cision to make media list building easier.
Attribute Ratings
Reviews
(1-2 of 2)Pitching and monitoring made easy
- Muck Rack allows us to host releases on our website or client websites and point to them in a pitch email, helping drive further site traffic.
- Muck Rack monitors and keeps us up to date with changes in status for journalists we monitor.
- Muck Rack allows us to monitor unlimited clients and create detailed coverage reports on any business or topic we need.
- Creating coverage reports is time-consuming and it is difficult to filter out unrelated coverage with the Boolean operator-driven functionality
- Muck Rack does not integrate with our other monitoring and reporting tools, so for sharing reports everything needs to be manually exported and added to our reporting software.
- Muck Rack does not include broadcast coverage monitoring in its normal package, and the functionality of the added broadcast tool is limited compared to other coverage monitoring tools.
- Unlimited client monitoring
- Unlimited coverage reports
- Easily navigable dashboard
- Personalized pitching
- Muck Rack gave us comparable monitoring for more clients at a lower cost than other tools.
- However, for broadcast coverage, the ROI didn't make sense for us based on the cost and the limited functionality.
- Price
- Product Features
- Product Usability
The standard for PR outreach
- Search features
- Contact Info
- Tracking inquiries
- better keyword exclusion options
- Much Rack excels at finding writers that covered our competitors or our vertical. You can quickly come up with an outreach list and share it among team members.
- Daily monitoring of brand matches. Similar to Google Alerts, Much Rack can be set up to monitor mentions of your brand and deliver daily email notifications to your inbox. Compared to Google Alerts, it does a better job of weeding out spammy mentions of your brand name.
- Search features
- Up to date contact information
- daily notification emails
- Too early to tell, but we've identified many potential journalists
- Surfaces brand mentions from monitoring very quickly
- monitoring of brand mentions
- searching for relevant journalists
- Finding different contacts for affiliate marketing
- Leverage more for affiliate marketing to identify different contacts
- Don't know
- n/a
- Search functions
- Email notifications
- email integration