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INFUSE

INFUSE
Formerly INFUSEmedia

Overview

What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

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Recent Reviews

Fantastic Lead Gen

8 out of 10
December 04, 2023
Incentivized
I have been working with INFUSEmedia on many content syndication campaigns across different regions for the last few years. They have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://infuse.com/audiences/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

INFUSE Accolades - B2B Demand Generation Company

YouTube
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Product Details

What is INFUSE?

INFUSE (formerly INFUSEmedia) is a fully integrated, data-fueled, demand generation engine that offers solutions designed to help B2B organizations drive qualified interest. They employ a holistic, omni-channel approach to identify, qualify, and produce actionable engagement. By leveraging AI and first-party data, INFUSE generates demand by strategically promoting content through social, display, mobile, and direct outreach campaigns.

INFUSE Features

  • Supported: Market intelligence, starting with buyer/buying groups
  • Supported: Marketing research and best practices
  • Supported: Buyer-led, account-based programs, strategies, and tools
  • Supported: Demand Accelerator and Demand Intelligence to optimize and measure programs
  • Supported: Real-time optimization
  • Supported: Demand excellence coaching – INFUSE Academy, Strategists
  • Supported: Deep insights and engagement with industry verticals – e.g., INFUSE Health, Channel/Partner
  • Supported: Partnerships to integrate into the organization's GTM strategy

INFUSE Screenshots

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INFUSE Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

INFUSE Downloadables

Frequently Asked Questions

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

DemandScience, TechTarget Priority Engine, and pharosIQ are common alternatives for INFUSE.

Reviewers rate Support Rating highest, with a score of 8.6.

The most common users of INFUSE are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(59)

Attribute Ratings

Reviews

(1-25 of 28)
Companies can't remove reviews or game the system. Here's why
March 29, 2024

Service Excellence

Sai Smaran Poona | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Positive: Always provided great value add. Eg. best CPL vs other CS partner that allowed higher quantity of leads.
  • Negative (Specific to one client): Results have not been strong vs other partners in terms of driving MQLs and pipeline/revenue
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Quality of leads has helped us land repeat business!
  • I trust 100% that INFUSE delivers, and I don't need to spend multiple cycles trying to correct or update information. The team has my back, and it makes my job easier.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • INFUSEmedia significantly increased our overall lead volume (ie able to produce 5000 leads/month when other channels were struggling to generate more then a few hundred) at far more efficient CPLs (Cost-Per-Lead)
  • Our clients have given positive feedback on lead quality and wrap reports that INFUSEmedia has provided to our team had provided further insight into the companies, job levels, etc. that our leads are tied to, further validating their quality and alignment with our desired targeting
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Content syndication is projected to drive over 80% of total lead volume this month.
  • Impact on Lead Quality and Sales Team Efficiency - Having control of targeting has increased the quality of leads, making sure the team can focus on the companies and job titles aligned with decision makers of the service/product to meet main business pipeline revenue goals.
September 11, 2023

INFUSEmedia delivers!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Quality of leads: 75% of leads provided were net new names, increasing our reach within our target audience (C Level in finance)
  • The qualification helped us gather crucial information for the sales team to adapt & improve their sales pitch with the hope to accelerate closing time
August 23, 2023

Great vendor

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Because it's content syndication, it's fixed CPL so it's easy to forecast demand and return
  • A lot of leads generated are raw so they don't usually get to pipeline stage until at least 2 quarters, it's a long game for us
  • High quality job titles, however like any CS provider, need to double check the titles to ensure the job titles generated are correct
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