Overview
What is Cision PRWeb?
Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
A simple and reliable way to deliver national news.
Love that you can add in visuals ...
Cision is a great media contact database and a solid option for media tracking.
PRWeb - An Affordable Newswire Option for Most Startups
Cision is a must for anyone doing digital PR
Poor experience with PRWeb
PRWeb gets the job done when you can't house a PR team!
PRWeb - a good choice for small businesses on a budget who want to get their news seen by a wider audience
Quality, Easy and Reasonable PR Distribution
Need to get your news out? Try PRWeb!
PRWeb is good, but not for everyone.
Pricing
Basic
$99
Standard
$205
Advanced
$305
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per news release
Product Details
- About
- Tech Details
- FAQs
What is Cision PRWeb?
Cision PRWeb Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(38)Community Insights
- Business Problems Solved
PRWeb is a versatile platform that has been widely used by businesses and organizations to effectively distribute press releases and generate wider reach and visibility. Users have found it particularly beneficial for issuing press releases about company news, new product offerings, and equipment or capabilities acquisitions throughout the year. With PRWeb, users can effortlessly send out press releases on a mass scale to media outlets across the country, targeting specific geographic regions or industry-relevant products or capabilities.
One of the key advantages of PRWeb is its convenience and cost-effectiveness. It provides a streamlined solution for posting news announcements without the need for additional features like graphics or specialty news wires. This makes it an ideal choice for organizations without a dedicated PR team looking to efficiently distribute press releases and reach a wider audience. Users appreciate the ease of use that PRWeb offers, allowing them to upload visuals to make their press releases more compelling.
Moreover, PRWeb has proven valuable for augmenting marketing efforts and increasing the chances of news releases being picked up by news organizations. By utilizing PRWeb, companies like Strouse have successfully amplified their content and expanded their network of qualified contacts through prospecting and pitching media contacts using tools like Cision. This software not only helps track media hits but also enables users to find specific contacts for journalists and producers while easily disseminating news releases for clients.
Furthermore, PRWeb has been instrumental in promoting higher education institutions. Small colleges have utilized this platform to connect with media outlets across the country, delivering national newsworthy stories to a broader range of publications. This wider reach ensures that these institutions gain visibility on search engines and achieve greater exposure for their important news.
In summary, PRWeb serves as an indispensable tool for organizations seeking to distribute press releases efficiently, announce relevant news, increase their visibility on search engines, and enhance their media outreach efforts. Its user-friendly interface, cost-effective nature, and ability to target specific regions or industry-specific topics have made it a go-to choice for businesses, institutions, and individuals alike.
Attribute Ratings
Reviews
(1-1 of 1)PRWeb is good, but not for everyone.
- PRWeb is fairly easy to use to issue press releases. They have a review process that will look over your release before submission although this review is not going to catch spelling and grammatical errors.
- I've seen our press releases posted on industry relevant websites thanks to the reach that PRWeb provided us.
- Although I never used it because we subscribed to a different service, PRWeb allows you to create and send email blasts within their OutMarket marketing platform.
- I enjoy the ability to add a quote call out in the release.
- I also like that images or videos can be added to the release.
- While I was surprised with how well PRWeb could publish our content to many different outlets, I was disappointed that some of these outlets were not including links back to our website even through links were provided in the initial release. I found that on the most important sites where my PR was posted, that no links were sent back to our website.
- PRWeb could do a better job at providing analytics for the release. They present some good info, not a lot, and the data that they do show you is not presented cleanly. I was most interested in the # of reads, impressions, and clicks my release received, and while they provided this information it was not in depth enough so that I could identify where the majority of this data was coming from.
- Besides clicks, reads, and impressions, I was also interested in where my press release was being posted online. They provide an extensive list, but this list is so long and full of low quality websites that it is difficult to find the high quality sites that your PR is posted to.
- More enhanced reporting dashboards.
I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales.
During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
- We did not see much of an impact as a direct result of using PRWeb besides small increases of traffic to our website on the day a press release was issued and for the next couple of days following the release. A week later web traffic would go back to normal levels.
- It was a time saver because we did not have to contact media outlets to distribute the press As PR web enhanced the pickup.
- Issuance of Press Releases
- Brand expansion
- Email Marketing
- Send press releases based on supplier news and new product releases
- Email marketing if we had not subscribed to another service.
- Price
- Product Features
- Product Reputation
- Third-party Reviews
- Implemented in-house
- None at all, implementation was quick and easy.
- Creating PR and sending this to specific industries and markets.
- Analyzing data from press releases