We use ZoomInfo to build out lead lists for the purposes of building user groups and sales pipeline within key accounts. Our sales department is currently the only team using it, but we will likely give access to BDMs and possibly marketing teams at a later date. ZoomInfo solves these problems: gives us insight to organizations that we can't get with LinkedIn or DuxSoup, and builds instantly builds lists with direct contact info, cutting down much of the manual effort to find leads within accounts.
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