Item: Zapier
Rating: 9
Author: Verified User

Overall Satisfaction with Zapier

Use Cases and Deployment Scope

Zapier is being used by the technology department to assist the whole organization. We use Zapier to automate our social media postings to Facebook, Twitter, LinkedIn, and others, and also to automate our RSS feeds and comment feeds to individual Slack channels, and to sync data across our marketing and sales platforms.

Pros and Cons

Pros

Large library of apps: Zapier supports most major platforms and softwares.
Zapier has a user-friendly design, especially for beginners.
Helpful testing features: Zapier allows you to test all automations before going live.

Cons

For active Zaps, their error messaging is not great. It would be helpful to have more data on why a zap has failed.
When connecting accounts, I wish they would allow you to sign-in separately, instead of using the accounts you are currently signed in on in your browser.
Accounts will occasionally disconnect for an unknown reason.

Return on Investment

Positive: it has saved us time and labor by automatically posting articles to social media.
Positive: it has saved us time and labor by automatically syncing data from Mailchimp to Salesforce.
Positive: Adding filters to zaps allows us to keep the data clean.

Usability

Zapier is very user-friendly. They walk you through each step of the zap-building process in an orderly and easy to understand way. Each step of the zap is tested before moving onto the next step. For simple zaps, you can have them up and running within minutes. For more complicated zaps, it may take some experimentation, but Zapier is there to help you troubleshoot.

Support Rating

Most support for Zapier comes in the form of help articles and documentation. If you continue to run into issues while building your zaps, their email support is also very good and available with all paid plans. They reply quickly (always within 24 hours) and are knowledgable and friendly about their product.

Alternatives Considered

Workato

Zapier, in my opinion, is more user-friendly than Workato. Their pricing is also much better. I believe Workato's ability to handle complex steps may be superior to Zapier, but not by much. I chose and continue to choose Zapier because of its overall presentation, usability, competitive pricing, and strong support resources.

Other Software Used

Salesforce.com, Constant Contact, Upwork

Likelihood to Recommend

Zapier is well suited for syncing data across your different systems. For example, if you need to sync contacts or leads between Salesforce and your email platform, Zapier is an excellent, user-friendly option. It is also well suited for automating social media postings. You can hook your website's RSS feed to Zapier and send all posts to any number of different social media accounts, all at once and automatically. You can even automate these posts to your Slack.

Zapier Feature Ratings

Comments

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A great product for automating your daily tasks