Scalable to an Extent
Overall Satisfaction with Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
I would describe our usage of Yahoo Gemini! as a tangential, albeit ongoing, experiment with non-mainstream paid channels. I'd put it in the same paid category as Quora, Reddit, and other non-mainstream categories of paid ads. We have seen a certain degree of success with it, though I'll be the first to say that the interface isn't at all pleasant.
Pros
- Less competition
- Cost-effective bidding system
- Great for that little bit of extra spend
- Quality leads and MQLs
Cons
- The interface is very poor
- Feels like a dinosaur in some ways
- Customer support is lacking
- Quality leads/MQLs
- Scalable to an extent
- Breakdown after a certain point
Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
Do you think Yahoo Native delivers good value for the price?
Yes
Are you happy with Yahoo Native's feature set?
Yes
Did Yahoo Native live up to sales and marketing promises?
Yes
Did implementation of Yahoo Native go as expected?
Yes
Would you buy Yahoo Native again?
Yes
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