Air tight streamlining capabilities with WordStream
Overall Satisfaction with WordStream
For management of several PPC ad campaigns with numerous ad groups and KW sets within each. Used by the Marketing department and I've used it as a freelancer as well. Optimizes the AdWords campaigns in an easier-to-use interface than what AdWords offers natively.
Pros
- Great for bulk edits to bidding strategies
- Excellent time and work effort saving features
- Synchronizes directly with multiple AdWords Ids
Cons
- Quite a learning curve to learn many of the features
- Recommend (unless you are a PPC pro already) to work with a Wordstream advisor which is an add'l cost
- Can be expensive monthly if you are using the tool in combo with the advisor
- Positive: Really can stay on top of spend and leverage the time and effort saving features the tool offers.
I do not know of any competitor platforms that compares directly to what Wordstream does.
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