Useful for simple changes, but developers needed for complex tests
March 01, 2019
Useful for simple changes, but developers needed for complex tests
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with VWO
VWO is used by the UX & CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.
Pros
- Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test.
- Easily links with GA for accurate analysis
- Heatmaps are included which allow you to see differences between test variations
Cons
- Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor.
- Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used.
- The heatmaps could be more detailed, and seeing how far users had scrolled would be useful.
- Integration with more tools, such as Hotjar, would be very handy
- The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
- The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
Comments
Please log in to join the conversation