Item: VWO
Rating: 8
Author: Taylor Marmie

Overall Satisfaction with VWO

Use Cases and Deployment Scope

We use VWO for marketing, and particularly A/B Testing! We A/B test our paid landing pages and website pages. From content to hero images to CTAs, VWO helps us A/B test everything we need to understand how users are using and converting on our websites. VWO is also seamless in allowing us to manage four websites in one account.

Pros and Cons

Pros

Nice data reporting.
Easy step-by-step instructions to set up your tests.
Easy to collaborate on tests other people on your team may have set up.

Cons

We would like the option to not add a hypothesis, as sometimes our tests aren't developed enough for one.
Date range on data reports.
Download screen recordings.

Return on Investment

We've made changes that have helped increase the conversion rate on our website!
We've made changes that have helped the conversion rate on our landing pages!
VWO has helped us make smarter, more responsible decisions in the marketing department

Alternatives Considered

Optimizely

VWO was a better fit for our four companies fiscally and feature-wise.

Other Software Used

HubSpot, Outreach

Likelihood to Recommend

Our generic A/B tests for copy, hero images, and CTA copy/color/size/shape are all super well-suited for VWO. Our company has yet to come across a scenario where VWO has not worked for us. We've also taken advantage of the screen recording/heatmap sessions on VWO to make changes to pages, like our pricing page, once we know what may be confusing to a user in a new layout.

Comments

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Sathyajith Vijayakumar
commented 4 years ago
Hi Taylor! Happy to know that you found VWO's Testing and Insights capabilities valuable to maximise your website performance. We are making hypothesis creation optional in test campaigns, which should suit you better. We do offer date range filters on reports and the ability to download session recordings. Could you drop us a note on support@vwo.com if you are facing issues with the same? - Sathyajith from VWO.

VWO is a great fit for our company!