Manage and Measure Your Email Marketing Effectiveness and Reputation
December 30, 2020
Manage and Measure Your Email Marketing Effectiveness and Reputation
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Return Path (legacy)
Overall Satisfaction with Validity Everest (Return Path + 250ok)
Validity Everest (Return Path + 250ok) is used to manage all email marketing deliverability, inbox placement, spam traps/black lists, and feedback loops. It's used across the enterprise for all marketing-type emails that are sent to various stakeholder groups. It solves the business problem of not knowing if your emails are getting through spam filters, ISPs, inbox placement issues, etc.
Pros
- Feedback loops
- Deliverability reporting
- Inbox placement reporting
- DMARC reporting
Cons
- Integration to big ESPs (ex. Salesforce Marketing Cloud)
- Navigation between multiple organizations
- SSO/SAML setup
- Improved deliverability
- Improved sender reputation
- Improved compliance of emails sent
As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest (Return Path + 250ok).
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