Item: Typeform
Rating: 9
Author: Sushant Kumar

Overall Satisfaction with Typeform

Use Cases and Deployment Scope

I'm using Typeform primarily for user surveys, gathering feedback on initial beta releases of the products or capturing NPS surveys. From the business perspective, the idea is to increase the number of survey respondents so that our users can share their thoughts without feeling overwhelmed. We wanted a tool where we can quickly set up the survey and go live asap. Typeform does tick all our use cases, and I've been using this for the last few years across different companies.

Pros and Cons

Pros

Capture user data through hidden fields via URL parameters
It absolutely increases the number of respondents of form by providing intuitive design to end users and asking one question at a time
Easy way to customise the Thank you page where you can share more details with respondents.

Cons

Individual and specific survey types can be improved. For eg NPS surveys or something that's captured regularly from same set of users. Like we use to take NPS survey every 3 months from set of clients, later we wanted to compare the improvements from previous surveys which we were not able to do it on Typeform and moved to another tool.
Survey data & insights also have some scope of improvements

Return on Investment

I'd also like to mention the improvement in respondents. Once we moved to Typeform from Google Form, our completion rate increased by more than 20%, which was huge.
CSAT Surveys data captured for CS agents helped us in improving productivity of agents by understanding areas to focus and celebrating the wins.
In one of the organisation, user research data captured through Typeform literally helped us in sharing our product features over time

Usability

I feel it solves the problem and provides a decent ROI considering the increase in respondents and additional features like customising the Thank you page, colours, etc, according to the brand guidelines. Due to these customisations, we could open the survey URL within our app, which had also helped in save some technical bandwidth.

Alternatives Considered

Google Forms and SurveyMonkey

We tried both free & paid products. No doubt Google form does solve a lot of our basic use case but we were looking for lot more customisation as we wanted to open these survey within our app only. We started exploring different options including SurveyMonkey but we stuck to Typeform primarily because of the ROI, simplicity and ease of use. Our team members were more happy with using Typeform and it also felt cheaper than other tools.

Key Insights

Do you think Typeform delivers good value for the price?

Yes

Are you happy with Typeform's feature set?

Yes

Did Typeform live up to sales and marketing promises?

Yes

Did implementation of Typeform go as expected?

Yes

Would you buy Typeform again?

Yes

Other Software Used

Tally, SurveyMonkey, eNPS

Likelihood to Recommend

I think it's best suited for cases where you have to capture some user survey data in-app, while you don't want to build everything from scratch, and you want to make sure the UX remains almost consistent in terms of brand colours, etc. I feel Typeform does a great job, allowing you to change colours, add different questionnaire formats, and, with API / Zapier integration, quickly feed the data back to your own database.

Typeform Feature Ratings

Comments

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Incredible survey tool that can be customised as per your need